The Growing Importance Of Ad Viewability

Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
News tagged with: #growing importance #ad viewability #media industry #including buzzfeed #vice media #huffington post

Other Publishing stories related to: 'The Growing Importance Of Ad Viewability'


Shanghai Children’s Book Fair Reports Gains, Amid UK Concerns About Import Issues

Citing record attendance for its professional program, the Shanghai Children's Book Fair offers an upbeat report amid some concerns voiced by UK publishers. The post Shanghai Children’s Book Fair Reports Gains, Amid UK Concerns About Import Issues appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shanghai children #import issues #professional program #uk publishers


Facebook Restates Its Ad Principles To Try To Show You It’s Not Creepy

The blog post comes amid growing frustration over the use of the company’s targeted ads to discriminate against minorities and spread Russian propaganda. Today Facebook’s VP of ad products, Rob Goldman published a blog post about the company’s ad practices across Facebook, Messenger, and... Continue reading at Fast Company

[ Fast Company | 2017-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #targeted ads #ad principles #ad products


Snapchat Spends Black Friday Serving HBO Ads to Every User on its Service

Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age

[ Advertising Age | 2017-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promoted story #stay home #media partners


Growing a book tree

Author Anna Day shares her experience of writing a book based on someone else's idea. Continue reading at The Bookseller

[ The Bookseller | 2017-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book based


In Its Fifth Year, Shanghai Children’s Book Fair Continues to Grow

Widely acknowledged as the biggest event dedicated to children’s content in Asia, the China Shanghai International Children’s Book Fair (CCBF) has successfully wrapped up its fifth outing, which ran from November 17-19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shanghai children #widely acknowledged


Why Cleveland’s A-W Award is One of the Most Important Honors in American Letters

Established in 1935, the A-W Awards are only American book prize to focus on works that address racism and diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american letters #address racism


John Lewis Christmas ad accused of plagiarism by Mr Underbed author

Chris Riddell points out similarities between Moz the monster and a character from his 1986 picturebookA renowned writer and illustrator of children’s books has suggested John Lewis may have plagiarised one of his stories for its latest Christmas advert, which was launched to great fanfare last... Continue reading at The Guardian

[ The Guardian | 2017-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great fanfare #chris riddell #john lewis #picture book


Facebook Is Adding Highlighted Shares to Video Insights for Pages

Facebook's Video Insights for Pages is welcoming a new feature Wednesday: Highlighted Shares. The social network said in a Facebook Media blog post that Highlighted Shares will offer publishers more information about how other Facebook pages are sharing their videos. Highlighted Shares will list... Continue reading at AdWeek

[ AdWeek | 2017-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offer publishers


Nosy Crow partners with John Lewis on fifth Christmas ad book

Nosy Crow has created a children’s picture book based on this year’s John Lewis Christmas advert: Moz The Monster, which is published today to coincide with the ad's launch. Continue reading at The Bookseller

[ The Bookseller | 2017-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john lewis #nosy crow


The 10 Fastest-Growing Topics on LinkedIn

LinkedIn is slowly creeping up as a hot social platform known for more than just career-building. It's increasingly a place where marketers can connect with executives and publishers can reach new audiences. For example, in September, Bloomberg claimed it had doubled its LinkedIn followers this... Continue reading at AdWeek

[ AdWeek | 2017-11-11 00:00:00 UTC ]
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Publishers Now Have a Monetization Tab to Turn Facebook Instant Articles Ads On or Off

Publishers running ads within Facebook Instant Articles no longer have to resort to HTML to turn those ads on or off. Product manager Hassam Tewfik announced in a Facebook Media blog post that the social network added a monetization tab to Facebook Audience Network, enabling publishers to toggle... Continue reading at AdWeek

[ AdWeek | 2017-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enabling publishers


Facebook tells Congress that 126 million Americans may have seen Russia-linked ads

As many as 126 million Americans may have seen divisive Russian-generated ads and posts on Facebook over the last two years, apparently part of a wide-ranging effort by Moscow to influence the 2016 presidential election, the social media company told Congress on Tuesday. “Many of the ads and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-01 00:00:00 UTC ]
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Amazon is adding Audible support to its entry-level Kindle

The cheapest Kindle is getting the best feature for those who'd rather listen to books than read them. Based on its listing (as found by The Digital Reader), Amazon is rolling out Audible support for the $80 device "in the coming months." The e-retai... Continue reading at Engadget

[ Engadget | 2017-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cheapest kindle #digital reader #coming months


Facebook announces new ad transparency before Russia hearing

Under pressure in advance of hearings on Russian election interference, Facebook is moving to increase transparency for everyone who sees and buys political advertising on its site. Executives for the social media company said Friday they will verify political ad buyers in federal elections,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announces #increase transparency


To deal with native ad pains, Vox Media brings distribution in-house

With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-27 00:00:00 UTC ]
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HBR Grows Paid Circ 10 Percent | By The Numbers

[Infographic] Surprising stats from around the magazine industry. The post HBR Grows Paid Circ 10 Percent | By The Numbers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #numbers appeared #magazine industry


On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud

During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #ad fraud #biggest issues


Open Data use growing among researchers, finds Figshare

A survey conducted by Digital Science's data management company Figshare has found "strong signals that open data is becoming more embedded" with researchers. Continue reading at The Bookseller

[ The Bookseller | 2017-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey conducted #digital science


Man Booker Juror Colin Thubron: ‘The Prize Is Important’

At this writing, the winner of the 2017 Man Booker Prize for Fiction is still being chosen. 'We're kind of locked into a room,' says juror Colin Thubron. The post Man Booker Juror Colin Thubron: ‘The Prize Is Important’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-16 00:00:00 UTC ]
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S&S UK 'looking strong' as profit grows in 2016

Simon & Schuster UK made a profit before tax of £3.76m last year, coming back from a loss the year before, with c.e.o. Ian Chapman telling The Bookseller the company is looking "really strong financially". Continue reading at The Bookseller

[ The Bookseller | 2017-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profit grows #ss uk #coming back