Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and feel journalistic. The key strategy of branded content or "native advertising" is to hide the commercial imperative, and even the brand altogether, so that readers think they're consuming a familiar newspaper or magazine. This is supposed to make brands seem more reliable, familiar, and indispensable. But it's a sham—a shortsighted attempt to trick consumers into opening their wallets. Instead of brands, real people and real tones of voice will become the interface between consumers and products.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2016-06-07 00:00:00 UTC ]
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“Collision of Power” will be part memoir and part investigation into what’s ahead for the free press. Continue reading at The Washington Post
[ The Washington Post | 2021-04-28 16:45:36 UTC ]
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In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek
[ AdWeek | 2021-04-16 23:45:54 UTC ]
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Academic Bibi Bakare-Yusuf established Cassava Press to “change the way the world thinks about African writing”, and 15 years on from its inception, the publisher is more ambitious than ever. Continue reading at The Bookseller
[ The Bookseller | 2021-04-13 23:31:51 UTC ]
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If you need a little optimism about the future (and who doesn't?), pick up these hopeful science fiction and fantasy books, including LaGuardia by Nnedi Okorafor and Tana Ford. Continue reading at Book Riot
[ Book Riot | 2021-04-02 10:32:00 UTC ]
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If the last year has taught us anything, it’s that Austin’s (Lincoln-drivin’, Wild Turkey-suppin’, Longhorns-boostin’, emergency-broadcastin’, naked bongo-playin’, UT professorin’) favorite son, Matthew David McConaughey, is actually a far busier man than his famously laid-back public persona... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-19 18:40:38 UTC ]
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When I was a young girl there was one day of the week that I looked forward to more than any other. It was the day my Mum and I would drive to the local library a few miles away and I could exchange my books. I would become obsessed with one writer after another and read an entire series of... Continue reading at The Bookseller
[ The Bookseller | 2021-03-18 18:10:04 UTC ]
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New religion books address social issues and explore how to heal political divides. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
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Winter Institute 16 kicked off yesterday as a virtual gathering of booksellers. Inspired by such high wattage speakers as Barack Obama and Amanda Gorman, booksellers celebrated their past while charting their future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
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Almost 40% of investors in UK’s biggest magazine publisher fail to approve controversial planFuture, the UK’s biggest magazine publisher, home to titles from Country Life and Total Guitar, is to introduce a controversial bonus scheme that could award its chief executive £40m, after a bruising... Continue reading at The Guardian
[ The Guardian | 2021-02-10 17:29:01 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Winter Institute aims to empower booksellers as they look ahead to another challenging year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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‘The Ideal City’ collects the most successful urban ideas from around the world, to serve as a sort of cookbook of best practices for city leaders. By the end of the century, if cities continue to grow at current rates, the world’s urban space may expand by 618,000 square miles—the equivalent... Continue reading at Fast Company
[ Fast Company | 2021-02-03 07:00:40 UTC ]
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You are midway through the fourth book (of seven) in your favourite magical teenage warlock series. On her way to a first confrontation with the saga’s principal nemesis, our hero sprints down a bustling medieval thoroughfare, past apothecaries and creature ‘shoppes’, through a chaotic market... Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 13:09:32 UTC ]
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Subscribe on Podcasts | Spotify | SoundCloud | Hosts Kate Wolf and Medaya Ocher are joined by New Yorker staff writer and Pulitzer Prize-winning author Elizabeth Kolbert. In her new book, Under a White Sky: The Nature of the Future, Kolbert explores the many ways in which humans intervene in... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-01-29 20:19:58 UTC ]
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JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be. I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 12:24:33 UTC ]
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Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
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Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 21:17:15 UTC ]
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Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek
[ AdWeek | 2021-01-11 18:55:42 UTC ]
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Early in 2020 DC parted ways with longtime DC universe copublisher Dan DiDio. That turned out to be the first act of a major housecleaning. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
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