The Expanding Role of Printers

With the race on for expanding magazine brands onto a variety of platforms, particularly the kind that don’t involve paper, printers are finding new ways to serve clients and draw in new revenue. Some of these tactics include launching multiplatform services, in addition to combining digital and print solutions for a one-stop shop for publishers. Digital Diversification Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-05-03 00:00:00 UTC ]
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At Cannes, Comcast urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ncc media #project oar #established earlier #yearto develop #open standard #delivering ads #individual households #smart tvs #nbc universal #achieve scale #hearst


Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ncc media #project oar #established earlier #yearto develop #open standard #delivering ads #individual households #smart tvs #nbc universal #achieve scale #hearst


Emily Barrett leaves Orion for Sphere senior commissioning role

Orion Spring and Seven Dials commissioning editor Emily Barrett is leaving the lifestyle and non-fiction imprints to join Sphere. Continue reading at The Bookseller

[ The Bookseller | 2019-06-17 09:59:09 UTC ]
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‘Bojack Horseman’ creator Raphael Bob-Waksberg expands his funny, melancholy empire

“Someone Who Will Love You in All Your Damaged Glory” is a hilarious, poignant short-story collection. Continue reading at The Washington Post

[ The Washington Post | 2019-06-14 15:36:00 UTC ]
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Nike’s plan to expand childcare massively backfires

Nike families aren’t happy with this new proposal. Nike announced a new initiative that appeared, on the surface, to improve employees’ lives: It would expand its subsidized on-site daycare program by outsourcing it to a partner called Endeavor Schools, which will run a facility 10 minutes away... Continue reading at Fast Company

[ Fast Company | 2019-06-07 12:48:06 UTC ]
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Börsenverein Report: German Book Market Seen to Stabilize and Expand in 2018

In an upbeat report, the German book market is seen as having grown last year for the first time since 2012–by 300,000 buyers–with its financial performance leveling out. The post Börsenverein Report: German Book Market Seen to Stabilize and Expand in 2018 appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-07 03:21:53 UTC ]
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Facebook expands playable ads and transparency for brands

Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week

[ Media Week | 2019-05-29 15:49:28 UTC ]
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'Publishing legend' Edwards steps down from Orion and Gollancz roles

Orion consultant publisher and Gollancz chair Malcolm Edwards is stepping down from his roles after first joining the SFF imprint 43 years ago. Continue reading at The Bookseller

[ The Bookseller | 2019-05-23 05:36:42 UTC ]
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Dino expands Football Heroes series with four new titles

Dino, an imprint of Bonnier Books UK, has expanded its Football Heroes series with four new titles - Kirby, Marta, Morgan and Smith – ahead of the Fifa Women’s World Cup  Continue reading at The Bookseller

[ The Bookseller | 2019-05-22 09:04:19 UTC ]
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Bloomberg LP expands parental leave for primary caregivers, regardless of gender

is expanding its parental leave policy effective immediately, the company said in a release. Founder Michael Bloomberg made the announcement Tuesday to his employees to expand the gender-neutral... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-05-15 22:01:31 UTC ]
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With video ad marketplace Community, AT&T’s Xandr expands inventory

Xandr's video ad marketplace includes inventory from WarnerMedia properties as well as outside publishers, such as Vice and Hearst. The post With video ad marketplace Community, AT&T’s Xandr expands inventory appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-15 00:00:00 UTC ]
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Rosetta chef Elena Reygadas expands the idea of Mexican food in her cookbook

Chef Elena Reygadas is making dessert: a salad of fresh herbs and ice cream, one of the signature dishes at her Mexico City restaurant Rosetta. The plate — essentially a pile of greens — bears little resemblance to the gut-bombs of butter and chocolate that often finish out meals at fine dining... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-11 00:00:00 UTC ]
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Second Canadian printer confirms it produced some of former Baltimore mayor's 'Healthy Holly' books

When FBI agents raided Baltimore City Hall, one of the dozens of items they seized was a UPS envelope containing a printer’s proof for a “Healthy Holly” book and an invoice from Premier Printing. The document was the first indication that additional copies of former Mayor Catherine Pugh’s... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-10 00:00:00 UTC ]
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Springer Nature calls on publishers to adopt new OA role

Springer Nature’s chief publishing officer Steven Inchcoombe has proposed a new approach to research publishing, which will see publishers move from being “passive enablers” of open access to being “active drivers” of it. Continue reading at The Bookseller

[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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Rolling Stone’s Publisher and CRO Exits After 12 Months in the Role

Publisher and chief revenue officer Andrew Budkofsky is out at Rolling Stone after just one year in the role, parent company Penske Media Corp. (PMC) has confirmed. "Rolling Stone and Andrew have agreed upon a mutual separation," says a rep for PMC, the publisher of Variety and WWD, among... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-09 00:00:00 UTC ]
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Ripley Expands Publishing Program

Believe it or not, the century-old brand is still growing with new licenses and formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-03 04:00:00 UTC ]
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Unbound launches crowdfunder to expand US operation

Crowdfunding publisher Unbound is launching a new funding campaign to continue its US expansion and support its UK operations.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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The ‘Harry Potter’ tour near London expands its universe

There is always something magical to uncover in the world of Harry Potter, which is the ultimate premise behind “The Making of Harry Potter” on the Warner Bros. studio tour near London, an experience that continues to reveal new secrets from the film franchise. The tour’s latest — and largest —... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-10 00:00:00 UTC ]
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Investigation into insurance companies' purchase of 'Healthy Holly' books will 'probably' expand, Redmer says

Maryland Insurance Administrator Al Redmer said Thursday that he’s likely to expand his investigation of insurers involved in donations or sales of Mayor Catherine Pugh’s self-published “Healthy Holly” books. The Maryland Insurance Administration — which regulates all insurers in the state — has... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #insurers involved #insurance companies #healthy holly