Over the past two years Blurb has transitioned from small-scale custom publishing to a high-end, full service self-publishing operation. The post The Evolution of Blurb: Adding Distribution and Experts appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:36:54 UTC ]
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“Crossroads” explores the spiritual costs of hatred and humiliation among a family of five. Continue reading at The Washington Post
[ The Washington Post | 2021-10-05 12:00:00 UTC ]
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The IDW-Penguin Random House Publisher Services agreement sees comic books, trade collections, and graphic novels going to 'direct market.' The post PRH Publisher Services to Distribute IDW Comics Internationally appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-20 14:29:57 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Donald Trump, in response to the numerous exposés on his presidency hitting shelves this year, has taken to doing angry rebuttal interviews and praising books by his political allies. But I guess it runs in the family: as Internet sleuths discovered yesterday, Trump plagiarized HarperCollins... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-15 17:38:27 UTC ]
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In a huge boost to manga fans, more than 200 titles are available now in Comics Plus, with more to be added to the collection over the summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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The new agreement with Bookwire will see the distribution of some 30,000 ebooks and 1,200 audiobooks from Planeta's Spanish-language catalogue. The post Germany’s Bookwire in Distribution Deal with Spain’s Editorial Planeta appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-01 20:14:07 UTC ]
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Bioethicist Henry T. Greely ponders the implications of the gene-editing technology. Continue reading at The Washington Post
[ The Washington Post | 2021-05-21 12:00:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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US publishing giant was due to distribute Jonathan Mattingly’s The Fight for Truth for rightwing outlet Post Hill PressSimon & Schuster has said that it will not be distributing a book by one of the police officers who shot Breonna Taylor, after a small publisher whose books are distributed... Continue reading at The Guardian
[ The Guardian | 2021-04-16 09:27:28 UTC ]
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Simon & Schuster will not distribute a book by Sgt. Jonathan Mattingly, one of two Louisville, Ky., police officers that shot six bullets that killed Breonna Taylor. The book's publisher, Post Hill Press, is a distribution client of S&S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-16 04:00:00 UTC ]
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Transworld has acquired Block, Delete, Move On: It’s Not You, It’s Him by anonymous online relationship expert Lalalaletmeexplain. Continue reading at The Bookseller
[ The Bookseller | 2021-03-22 04:03:10 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Dr. Seuss Enterprises announced it will stop publishing six of his books. His oeuvre shows the author's work evolved and he was willing to learn from past mistakes. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-03-06 12:00:44 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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