The Economist Will Pitch Sponsored Mini-Documentaries in Its NewFronts Debut

The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts. On May 10 in New York, the publisher will tout video formats including virtual reality, highlight examples of previous films and explain its approach to sponsored content for the video vertical, which launched in June. According to Economist Films president Nicholas Minter-Green, the media company's NewFronts debut will be "a bit of a coming out party" for the project after its first year. "I think it's a chance for people to understand what we're doing," he said. "Almost from an existential point of view, to really show people what we've done in the past for our brand and to understand why we make the content the way we make it, how we partner with brands we work with and what we think our role in all of this online video might be." Since launching, Economist Films has produced a number of 15-minute mini-documentaries inspired by stories in the publication's weekly newspaper. The films have often been paired with sponsored content related to the topics: Its Global Compass social affairs series was sponsored by Virgin Unite, and a tech-business series Futureworks was backed by Salesforce. Economist Films also produced a 30-minute documentary to coincide with The World in 2016, an annual installment of analysis and predictions for the coming... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-08 00:00:00 UTC ]
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May and Garmus among key debuts at Doubleday spring showcase

Nikki May’s hotly anticipated Wahala and Bonnie Garmus’ Lessons in Chemistry were among the key titles at Doubleday’s spring showcase on 17th November.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-18 02:13:49 UTC ]
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A Debut Novel Where Small Moments Add Up to Something Big

In “A Little Hope,” Ethan Joella explores quiet lives in small-town Connecticut. Continue reading at The New York Times

[ The New York Times | 2021-11-16 10:00:03 UTC ]
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Atlantic signs 'punchy and provocative' Taxi Driver-inspired debut by Guns

Atlantic Fiction has acquired Your Driver Is Waiting, the debut novel by Priya Guns, inspired by Martin Scorsese’s classic film "Taxi Driver". Continue reading at The Bookseller

[ The Bookseller | 2021-11-16 03:54:36 UTC ]
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Hachette Children's scoops Fox's 'richly told' debut

Hachette Children’s Group has acquired The Sky Over Rebecca, a "richly told" middle-grade tale of two worlds colliding from debut author and winner of the Bath Children’s Novel Award 2019, Matthew Fox. Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 13:38:51 UTC ]
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Sara Cox's 'big-hearted' debut novel Thrown lands at Coronet

"Between the Covers" presenter Sara Cox’s debut novel, Thrown, has gone to Coronet. It follows the lives of four women at a pottery class held at a community centre. Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 10:45:35 UTC ]
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October Religion Bestsellers: ‘Jesus Listens’ Debuts at #1, Karen Kingsbury Tops

‘Jesus Listens,’ a follow up to Sarah Young’s bestselling devotionals ‘Jesus Calling’ and ‘Jesus Always,’ tops our religion nonfiction bestsellers list for October. In fiction, Karen Kingbury takes #1 with the latest installment to her Baxter Family series, ‘Forgiving Paris.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-10 05:00:00 UTC ]
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Bodley Head wins six-way auction for historian Stanmore's debut on practical magic

The Bodley Head has landed historian Tabitha Stanmore's debut, Cunning Folk: Life in the Era of Practical Magic, after a six-way auction. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 12:33:10 UTC ]
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Oneworld scoops Juhea Kim's 'elegant and dreamy' debut novel

Oneworld has acquired Beasts of a Little Land, an historic story of love and war hailed as a "magnificent achievement", by debut novelist Juhea Kim. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 13:15:23 UTC ]
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Sutanto wins £3,000 CWIP Prize with debut 'crackling with comic energy'

Debut author Jesse Sutanto has won the CWIP Prize for Published Comic Novel, for her "deliciously frantic comedy caper" Dial A for Aunties (HarperCollins), with Dolly Alderton coming runner-up. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 09:52:15 UTC ]
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Lume Books snaps up debut psychological thriller from Milburn mentee Spiers

Lume Books has snapped up the debut psychological thriller by Madeleine Milburn mentee Sophia Spiers.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-05 19:20:57 UTC ]
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Mariko Tamaki Debuts New LGBTQ+ Graphic Novel Imprint

Surely Books, a new LGBTQ+ focused imprint at Abrams ComicArts curated by comics writer Mariko Tamaki, will release its first graphic novel, 'Lifetime Passes' by Terry Blas and Claudia Aguirre, this month; in addition to a set of unannounced forthcoming titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-03 04:00:00 UTC ]
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UCLan signs Finlayson-Palmer's debut series for new illustrated list

UCLan Publishing is launching an illustrated chapter book list for younger readers, kicking off with a two-book deal for debut author Emma Finlayson-Palmer’s Autumn Moonbeam series.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-01 05:21:50 UTC ]
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Lightning Books scoops debut novel from Scottish playwright Boyle

Lightning Books has scooped the debut novel by award-winning Scottish playwright and rising screen star Kenny Boyle. Continue reading at The Bookseller

[ The Bookseller | 2021-10-28 09:09:50 UTC ]
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Frankie Boyle's 'phenomenal' crime fiction debut netted by Baskerville

Comedian Frankie Boyle is making his crime fiction debut with Meantime, a “phenomenal” story set in the Scottish independence referendum's aftermath, to be published by John Murray imprint Baskerville. Continue reading at The Bookseller

[ The Bookseller | 2021-10-28 00:03:08 UTC ]
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Fitwaffle TikTok star's debut won by Ebury in seven-way auction

Ebury Press has won a seven-way auction for the debut cookbook by personal trainer turned baking influencer Eloise Head, known to more than four million followers on TikTok, Instagram and YouTube as Fitwaffle. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 22:32:50 UTC ]
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A Debut Novel of a Life in the Arctic, Beyond History’s Reach

In “The Memoirs of Stockholm Sven,” by Nathaniel Ian Miller, a young man swaps the daily grind for the unpeopled expanses of the Far North. Continue reading at The New York Times

[ The New York Times | 2021-10-26 09:00:03 UTC ]
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Headline scoops Elston's debut adult thriller in 24-hour pre-empt

Headline has scooped First Lie Wins, the debut adult thriller from Ashley Elston, in a 24-hour pre-empt. Continue reading at The Bookseller

[ The Bookseller | 2021-10-20 07:17:26 UTC ]
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Piatkus scoops Jost's 'high concept' debut

Piatkus has landed the debut by Swiss novelist Sarah Jost, One Last Chance, billed as “a sweeping high-concept love story".  Continue reading at The Bookseller

[ The Bookseller | 2021-10-19 15:38:53 UTC ]
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Raven lands Schuler's debut novel on 'real' Lady Macbeth

Raven Books has landed Lady Macbethad, a historical novel exploring the "real Lady Macbeth" set in medieval Scotland, and a second title by debut author Isabelle Schuler. Continue reading at The Bookseller

[ The Bookseller | 2021-10-19 15:28:38 UTC ]
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Allison & Busby to publish Webb's 'dark and quirky' debut

Allison & Busby has picked up Liz Webb’s debut The Daughter, a "dark and quirky" thriller.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-18 21:38:49 UTC ]
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