The Economist Will Pitch Sponsored Mini-Documentaries in Its NewFronts Debut

The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts. On May 10 in New York, the publisher will tout video formats including virtual reality, highlight examples of previous films and explain its approach to sponsored content for the video vertical, which launched in June. According to Economist Films president Nicholas Minter-Green, the media company's NewFronts debut will be "a bit of a coming out party" for the project after its first year. "I think it's a chance for people to understand what we're doing," he said. "Almost from an existential point of view, to really show people what we've done in the past for our brand and to understand why we make the content the way we make it, how we partner with brands we work with and what we think our role in all of this online video might be." Since launching, Economist Films has produced a number of 15-minute mini-documentaries inspired by stories in the publication's weekly newspaper. The films have often been paired with sponsored content related to the topics: Its Global Compass social affairs series was sponsored by Virgin Unite, and a tech-business series Futureworks was backed by Salesforce. Economist Films also produced a 30-minute documentary to coincide with The World in 2016, an annual installment of analysis and predictions for the coming... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Another Pandemic Surprise: A Mini Indie Bookstore Boom

Though Covid-19 isn't going anywhere and challenges remain, new independent bookstores are opening up and doing well. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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Moomin Animations Make U.S. Debut at the National Children's Museum

Kids in the U.S. now have the opportunity to encounter Finnish author-artist Tove Jansson's Moomin stories in animated and illustrated format through “Moomin Animations–Thrills and Cuddles,” on display at the National Children’s Museum in Washington, D.C. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-14 04:00:00 UTC ]
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Macmillan Children's swoops for Dope Black Dads founder's debut

Macmillan Children’s Books has swooped in a two-book deal for the debut children’s title from Marvyn Harrison, founder of the Dope Black Dads community. Continue reading at The Bookseller

[ The Bookseller | 2021-10-13 23:41:32 UTC ]
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Debuts by Brown and Watson make Goldsmiths Prize shortlist

Debut authors Natasha Brown and Rebecca Watson are among the writers shortlisted for this year's £10,000 Goldsmiths Prize, recognising the best in experimental fiction. Continue reading at The Bookseller

[ The Bookseller | 2021-10-06 21:50:51 UTC ]
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Corvus swoops for Brook's 'sparkling' debut

Corvus has landed Kate Brook's Not Exactly What I Had in Mind, a "brilliantly sparkling" debut, which will be released as a lead title for the Atlantic imprint next year. Continue reading at The Bookseller

[ The Bookseller | 2021-10-06 02:07:12 UTC ]
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HarperCollins scoops 'stunning' middle-grade series by debut author Hastings

HarperCollins Children’s Books has scooped a "stunning" new magical-historical middle-grade series by debut writer Natasha Hastings. Continue reading at The Bookseller

[ The Bookseller | 2021-10-05 17:08:13 UTC ]
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Hamish Hamilton scoops debut novel by Pine

Hamish Hamilton has scooped the debut novel by academic and critic Emilie Pine, author of international bestseller Notes to Self (Tramp Press and Hamish Hamilton).  Continue reading at The Bookseller

[ The Bookseller | 2021-10-05 16:47:02 UTC ]
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Whitfield wins Goldsboro Books Glass Bell Award for 'compelling' debut

Debut author Clare Whitfield has been awarded the Goldsboro Books Glass Bell Award 2021 for People of Abandoned Character (Head of Zeus), a fresh take on the Jack the Ripper story. Continue reading at The Bookseller

[ The Bookseller | 2021-10-01 19:46:40 UTC ]
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Andersen Press scoops fiction debut from Quarto's Cotton

Andersen Press has scooped the fiction debut of Katie Cotton, group publisher at the Quarto Group. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 21:08:11 UTC ]
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Brazen wins five-way auction for Brady's debut

Octopus imprint Brazen has won a five-way auction for the debut book from Scottish comedian and writer Fern Brady about her experience of autism.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 02:00:06 UTC ]
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Phoenix snares Angelico's 'explosive' debut after exclusive submission

Orion imprint Phoenix has signed Everything We Are, “a dark exploration of modern love” by debut novelist Karen Angelico, in an exclusive submission. Continue reading at The Bookseller

[ The Bookseller | 2021-09-29 07:50:45 UTC ]
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Author of 'My Monticello' on Writing a Debut Book With Buzz

Jocelyn Nicole Johnson, at 50, is not the average age of a debut author. But the public school teacher describes herself as a “literary debutante” with the October publication of “My Monticello.” Continue reading at The New York Times

[ The New York Times | 2021-09-28 13:06:03 UTC ]
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Engadget Podcast: Everything Microsoft Surface + iPhone 13, iPad Mini reviews

It's fall, and new gadget season has officially begun! This week, Cherlynn and Devindra dive into all of Microsoft's new hardware: The Surface Laptop Studio, Pro 8 and Duo 2. Also, Commerce Editor Valentina Palladino joins to chat about the iPhone 13, 13 Mini and her iPad Mini review. And of... Continue reading at Engadget

[ Engadget | 2021-09-24 12:30:45 UTC ]
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Flipped eye bags Musariri's dystopian debut

Flipped eye has landed Only This Once Are You Immaculate, the "stunning" debut fiction novel by Zimbabwean author Blessing Musariri. Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 22:23:11 UTC ]
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Puffin picks up 'heart-warming' debut picture book by McConnell

Puffin has acquired a "heart-warming" debut picture book by writer and journalist Freddy McConnell, illustrated by Rosalind Beardshaw.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 19:01:01 UTC ]
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Debuts and father-daughter pair revealed in Bloomsbury's spring lists

Debut novelist Leila Mottley and Orange Bakery founders Kitty and Al Tait are among the authors set to dazzle at Bloomsbury next spring.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 01:00:19 UTC ]
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Piatkus signs Forsythe's 'astonishingly relevant' rom-com debut

Piatkus has signed The Fixer Upper, a romantic comedy debut from Lauren Forsythe, billed as "the perfect blend of funny and emotional". Continue reading at The Bookseller

[ The Bookseller | 2021-09-14 07:41:34 UTC ]
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Hodder bags Burr's 'stunningly written' debut in two-book deal

Hodder & Stoughton has bagged two crime novels by Australian writer Shelley Burr, including her debut Wake.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-14 03:48:01 UTC ]
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Picador wins four-way auction for Patterson debut collection

Picador has won a four-way auction for the “meditative and powerful” debut collection by poet James Conor Patterson. Continue reading at The Bookseller

[ The Bookseller | 2021-09-14 01:12:14 UTC ]
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Pan Mac snaps up ex-lawyer Murphy's debut in two-book deal

Pan Macmillan has snapped up two books from debut author and former family lawyer Nora Murphy. Continue reading at The Bookseller

[ The Bookseller | 2021-09-12 17:22:46 UTC ]
More news stories like this | News stories tagged with: #debut author #pan macmillan