The Economist Will Pitch Sponsored Mini-Documentaries in Its NewFronts Debut

The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts. On May 10 in New York, the publisher will tout video formats including virtual reality, highlight examples of previous films and explain its approach to sponsored content for the video vertical, which launched in June. According to Economist Films president Nicholas Minter-Green, the media company's NewFronts debut will be "a bit of a coming out party" for the project after its first year. "I think it's a chance for people to understand what we're doing," he said. "Almost from an existential point of view, to really show people what we've done in the past for our brand and to understand why we make the content the way we make it, how we partner with brands we work with and what we think our role in all of this online video might be." Since launching, Economist Films has produced a number of 15-minute mini-documentaries inspired by stories in the publication's weekly newspaper. The films have often been paired with sponsored content related to the topics: Its Global Compass social affairs series was sponsored by Virgin Unite, and a tech-business series Futureworks was backed by Salesforce. Economist Films also produced a 30-minute documentary to coincide with The World in 2016, an annual installment of analysis and predictions for the coming... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-08 00:00:00 UTC ]
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The Bangles' Susanna Hoffs wrote her debut novel about a pop star. It's not her

Bangles singer Susanna Hoffs has written a novel, 'This Bird Has Flown,' about an 'over-the-hill' one-hit wonder finding love — and it kind of rocks. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-04-03 13:00:21 UTC ]
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How to Pitch to a Literary Agent

In the latest “Craftwork” episode, a deep-dive conversation about literary agents with Carly Watters, herself a longtime literary agent and the co-host of the popular writing podcast The Shit No One Tells You About Writing. Carly is “very online” with a keen understanding of the digital... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-03 08:53:09 UTC ]
More news stories like this | News stories tagged with: #digital landscape #challenges faced #contemporary authors #literary agent #literary agents

Millie Bobby Brown's debut novel is inspired by grandma's 'very personal' WWII story

Millie Bobby Brown of 'Stranger Things' will release her debut novel later this year. 'Nineteen Steps' is inspired by her grandma's experiences during WWII. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-03-24 22:14:27 UTC ]
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Spotify debuts its TikTok-style music discovery feed

The vertical TikTok-style video feed has invaded a lot of the apps we use on a daily basis and now it's officially coming to one more. After announcing a beta test last year, Spotify will begin rolling out a new design for the Home section of its mobile app with a "more visual, dynamic" look.... Continue reading at Engadget

[ Engadget | 2023-03-08 18:33:59 UTC ]
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A Debut Novel Creates a World From Pages Taken From the Past

When Alice Winn stumbled on the archives of her British boarding school’s newspaper, she discovered a world, only to see it “destroyed and dismantled” during World War I. She brought it back in her novel, “In Memoriam.” Continue reading at The New York Times

[ The New York Times | 2023-03-05 14:54:05 UTC ]
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Actress Chrissy Metz Talks to God in a Debut Kids' Book

Chrissy Metz, best known for her role on TV series 'This is Us,' introduces young readers to God as "a warm, safe light" in ‘When I Talk to God, I Talk About You.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-13 05:00:00 UTC ]
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Zibby Books Makes Its Debut

Leading bookfluencer and budding book business entrepreneur Zibby Owens discusses the newly launched Zibby Books; her first bookstore, Zibby’s Bookshop, which will open in Santa Monica, Calif., this month; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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'Star Wars: Visions' Volume 2 debuts May 4th with an Aardman short

Star Wars: Visions is returning for a second 'season,' this time with a more international scope — including a studio you might not have expected. Disney has announced that Star Wars: Visions Volume 2 will premiere May 4th (aka Star Wars Day) with shorts from nine countries, including one from... Continue reading at Engadget

[ Engadget | 2023-02-02 15:41:49 UTC ]
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Meet the Champion of Debut Authors

If you are a debut author or a literary fiction and nonfiction stan, you’ve likely heard of Debutiful. Adam Vitcavage launched the podcast and website dedicated to highlighting the work of debut authors in January 2019. It has since become a beacon in the literary community, helping over 100,000... Continue reading at Electric Literature

[ Electric Literature | 2023-01-18 12:00:00 UTC ]
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LibLearnX Set to Debut In-Person Event in New Orleans

The library community is set to gather for the first-ever in-person edition of the ALA’s nascent winter event, LibLearnX: The Library Learning Experience, set for January 27–30, 2023, at the Ernest N. Morial Convention Center in New Orleans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
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LibLearnX Set to Debut In-Person Event In New Orleans

The library community is set to gather for the first-ever in-person edition of the ALA’s nascent winter event, LibLearnX: The Library Learning Experience, set for January 27–30, 2023, at the Ernest N. Morial Convention Center in New Orleans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
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Louise Kennedy’s Debut Novel Taps Into Her Childhood Amid the Troubles

The book, “Trespasses,” captures the texture of life in Northern Ireland — details, objects and images that carry “incredible emotional weight.” Continue reading at The New York Times

[ The New York Times | 2022-10-31 16:21:50 UTC ]
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Frankfurter Buchmesse Stages Its Debut ‘Frankfurt Kids’ Conference

'You have to be what you want to be,' Scholastic's Peter Warwick tells the new Frankfurt Kids program. The post Frankfurter Buchmesse Stages Its Debut ‘Frankfurt Kids’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-20 03:56:50 UTC ]
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Review: The follow-up to Namwali Serpell's debut novel is less grand — and better for it

Critics raved over 'The Old Drift,' Namwali Serpell's epic debut novel. Our critic prefers her more difficult, intimate follow-up, 'The Furrows.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-09-27 13:00:37 UTC ]
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It's Never Too Late: Seven Authors on Making Their YA Debuts After Age 50

These first-time authors are out to prove that life experience and hindsight are advantages when it comes to crafting riveting stories for teens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-27 04:00:00 UTC ]
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Recommended reading: Hilary Mantel’s review of Kate Atkinson’s debut novel.

By the time I read Hilary Mantel’s 1996 review of Kate Atkinson’s debut novel Behind the Scenes at the Museum in the London Review of Books, the novel had been a favorite of mine for over a decade. My mother gave me the book when I was in high school—both of us entirely unaware of […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-23 14:57:31 UTC ]
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Rasheed Newson’s debut is entertainment with a side of education

"My Government Means to Kill Me" follows a gay, Black activist in 1980s New York. Continue reading at The Washington Post

[ The Washington Post | 2022-09-10 12:00:00 UTC ]
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Review: Comics icon Grant Morrison's debut novel is a marvel of Oedipal camp

'Luda,' debut novel by veteran comics writer Grant Morrison, is a camp spectacular in which patriarchy is defined as a kind of magical Oedipal drag. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-09-02 15:30:56 UTC ]
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Tess Gunty has won the inaugural Waterstones debut fiction prize.

Congratulations to Tess Gunty, whose critically acclaimed debut novel The Rabbit Hutch has just won the inaugural Waterstones debut fiction prize. The novel (about four teenagers—recently aged out of the state foster-care system—living together in an apartment building in the post-industrial... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-26 15:48:11 UTC ]
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July Religion Bestsellers: ‘Positive Thinking’ Hits #2; Debby Giusti’s Debut

Norman Vincent Peale, known as the father of positive thinking, takes #2 in Religion Nonfiction with his 60-year-old mega-bestseller, ‘The Power of Positive Thinking;’ Debby Giusti debuts at #2 on our Religion Fiction bestsellers list with her new Christian romance, ‘Soldier Protector.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-10 04:00:00 UTC ]
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