The Economist Will Pitch Sponsored Mini-Documentaries in Its NewFronts Debut

The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts. On May 10 in New York, the publisher will tout video formats including virtual reality, highlight examples of previous films and explain its approach to sponsored content for the video vertical, which launched in June. According to Economist Films president Nicholas Minter-Green, the media company's NewFronts debut will be "a bit of a coming out party" for the project after its first year. "I think it's a chance for people to understand what we're doing," he said. "Almost from an existential point of view, to really show people what we've done in the past for our brand and to understand why we make the content the way we make it, how we partner with brands we work with and what we think our role in all of this online video might be." Since launching, Economist Films has produced a number of 15-minute mini-documentaries inspired by stories in the publication's weekly newspaper. The films have often been paired with sponsored content related to the topics: Its Global Compass social affairs series was sponsored by Virgin Unite, and a tech-business series Futureworks was backed by Salesforce. Economist Films also produced a 30-minute documentary to coincide with The World in 2016, an annual installment of analysis and predictions for the coming... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-08 00:00:00 UTC ]
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It's funny and cringey, but Andrew Ewell's debut novel doesn't live up to its potential

Andrew Ewell's debut novel 'Set for Life' is well-written but doesn't fulfill its potential. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-09 16:00:10 UTC ]
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3 New Debut Novels by Black Women Authors

Three Black women novelists make their debut with tales of inheritance, friendship, and alternate futures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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This L.A. flash-fiction star thinks novels are 'saggy.' Her own debut proves her wrong

The debut novel 'Dead in Long Beach, California,' is a sharp, dazzling turn for Compton-raised author Venita Blackburn, who made her name with lightning-fast fiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-11 11:00:44 UTC ]
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Sennheiser Ambeo Soundbar Mini review: Excellent and expensive

The Sonos Beam has been our top pick for compact soundbars for a while now. It offers a lot in a small package and the second-gen version also supports more immersive Dolby Atmos audio. The Beam doesn’t have any upfiring drivers though, so the impact of that spatial... Continue reading at Engadget

[ Engadget | 2023-11-09 18:30:45 UTC ]
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To Write Her Debut Novel, Molly McGhee Had to Leave Publishing

On March 11, 2022, Molly McGhee shared a resignation letter on Twitter. She was quitting her job as an assistant editor at Tor, despite the fact that her first acquisition, The Atlas Six, had debuted at number three on the New York Times Bestseller List. She cited “systemwide prejudice against... Continue reading at Electric Literature

[ Electric Literature | 2023-10-20 11:03:00 UTC ]
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3 Ambitious Debut Novels Out This Week

These new debuts—an exploration of power and technology, an odyssey through an imagined metropolis, and a clever murder mystery—announce the arrival of three fiction writers to watch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
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Crooked Media Founders Announce Debut Book with Zando Imprint

Jon Favreau, Jon Lovett, and Tommy Vietor, who host the popular politics podcast 'Pod Save America,' will publish their debut book with their Zando imprint, Crooked Media Reads, next June. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
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Exclusive: See the (sexy) cover for C. Michelle Lindley’s debut novel, The Nude.

Literary Hub is pleased to reveal the cover for C. Michelle Lindley’s debut novel, The Nude, which will be published by Atria in June. Here’s a little bit about the book from the publisher: A gripping, provocative, and sensual debut novel about an art historian who journeys to a Greek island to... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-03 14:00:04 UTC ]
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The New PublisHer Stand Makes Its Frankfurt Debut

The new PublisHer stand, first seen at this year's Bologna Children's Book Fair, will be in Hall 5.1 at Frankfurter Buchmesse. The post The New PublisHer Stand Makes Its Frankfurt Debut appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-02 21:30:40 UTC ]
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A journey of discovery and identity formation: The Dictionary of Lost Words makes its wonderful stage debut

Verity Laughton’s stage adaptation of Pip Williams’ best-selling book is a a very clever realisation. Continue reading at The Conversation

[ The Conversation | 2023-09-28 05:05:12 UTC ]
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‘It could have me read porn’: Stephen Fry shocked by AI cloning of his voice in documentary

Actor warns about dangers of artificial intelligence after discovering version of his voice based on Harry Potter audiobooksStephen Fry has issued a warning about the potential dangers of AI, after claiming that a history documentary faked his voice without his knowledge. Speaking at the... Continue reading at The Guardian

[ The Guardian | 2023-09-20 16:05:11 UTC ]
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Debut novel by Millie Bobby Brown reignites debate over ghostwritten celebrity books

Publishing figures defend Stranger Things star’s book, Nineteen Steps, after this week’s publication ignites criticism on social mediaThe publication of Stranger Things star Millie Bobby Brown’s debut novel has reignited a debate over ghostwritten celebrity books.Brown’s Nineteen Steps, inspired... Continue reading at The Guardian

[ The Guardian | 2023-09-14 10:56:45 UTC ]
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Book festivals deserve sponsors, not boycotts | Letters

Readers respond to Baillie Gifford’s sponsorship of the Edinburgh book festival and threats by authors to boycott itRegarding your article (Authors threaten boycott of Edinburgh book festival over sponsors’ fossil fuel links, 11 August), collaboration and creativity are key to addressing the... Continue reading at The Guardian

[ The Guardian | 2023-08-15 15:13:57 UTC ]
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Authors threaten boycott of Edinburgh book festival over sponsors’ fossil fuel links

An open letter signed by more than 50 authors including Zadie Smith, Ali Smith and Katherine Rundell calls for investment firm Baillie Gifford to be dropped as main sponsor for 2024Authors including Zadie Smith, Ali Smith and Katherine Rundell have called on the Edinburgh International book... Continue reading at The Guardian

[ The Guardian | 2023-08-11 12:45:25 UTC ]
More news stories like this | News stories tagged with: #lead sponsor #ali smith #katherine rundell #fossil fuels #literary festival #book festival


New Voices New Rooms Makes Its In-Person Debut

The joint conference from NAIBA and SIBA leapt off the screen into the real world for the first time from August 7–10 in Arlington, Va., where 278 booksellers gathered to prepare for what will hopefully be a strong fall selling season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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How 'Shortcomings' went from groundbreaking comic to Randall Park's directing debut

Adrian Tomine adapted his graphic novel 'Shortcomings' into a film directed by Randall Park, resulting in an effective, at times transgressive rom-com Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-04 20:10:33 UTC ]
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Hyperion Avenue to Debut New Marvel Crime Series

The first three novels in the Marvel Crime line will feature Marvel superheroes in a new light, with authors Lisa Jewell, S.A. Cosby, and Alex Segura slated to pen the first three titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
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Exclusive: See the cover for Phillip B. Williams’s debut novel, Ours.

Literary Hub is pleased to reveal the cover for Ours, the debut novel by award-winning poet Philip B. Williams, forthcoming from Viking in February. Here’s a bit about the book from the publisher: In this ingenious, sweeping novel, Phillip B. Williams introduces us to an enigmatic woman named... Continue reading at Literrary Hub

[ Literrary Hub | 2023-07-26 14:00:11 UTC ]
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