The Brand Known as Indiana Basketball Loses One of Its Biggest Cheerleaders

You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the age of 73. Here's how... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-06 00:00:00 UTC ]
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Fairfax summer basketball tournament set for June 24-29

Fairfax has finalized the 16-team field for its summer basketball tournament that will take place June 24-29 at Fairfax High. Next season’s likely top two teams, Sierra Canyon and Mater Dei, lead the 16-team field. Also participating are Rolling Hills Prep, Orange Lutheran, Dorsey, La Canada,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax high #mater dei

Procter & Gamble makes the biggest ask yet of digital media — civility

Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media... Continue reading at Advertising Age

[ Advertising Age | 2019-04-11 00:00:00 UTC ]
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The Rundown: Brand licensing shows promise for few publishers

BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #publishers appeared #brand licensing

PRH Children’s hires Alex Moyet as brand director

Alex Moyet, formerly senior marketing manager at Activision, has joined Penguin Random House (PRH) Children’s as brand director. Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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Rick Barnes is mulling UCLA's basketball coaching offer

UCLA was waiting to hear Monday whether Tennessee’s Rick Barnes would accept an offer to become its basketball coach and end a search that was approaching the 100-day mark. Bruins officials had offered the veteran coach a five-year contract, according to multiple reports, with Tennessee officials... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-09 00:00:00 UTC ]
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Tennessee’s Rick Barnes is not becoming the UCLA men’s basketball coach

UCLA’s search for a men’s basketball coach will trudge on toward its 100th day. Rick Barnes is staying at Tennessee. The Bruins had pivoted to Barnes over the weekend, making him an offer to become the permanent replacement for Steve Alford, only for Barnes to remain in Knoxville after a series... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rick barnes #basketball coach #100th day #permanent replacement

Rick Barnes emerges as the new front-runner in UCLA's basketball coaching search

Tennessee coach Rick Barnes has emerged as the latest front-runner in UCLA’s circuitous men’s basketball coaching search, providing a veteran candidate who has enjoyed a recent revival of a career spanning more than three decades. Barnes has interviewed with school officials, according to a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #career spanning

The way we buy and sell branded content is broken. Here’s how to fix it

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age

[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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5 Guiding Principles for Doing Branded Content Right

We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Vogue’s Digital Director Takes Us Inside the Brand’s Cross-Platform Strategy

Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editor #online editor #all-time record

Bloomsbury Business lands Springer guide to building a female brand

Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller

[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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Andersen makes Ross its biggest fiction buy in years

Andersen Press has signed a Middle Grade fantasy series from Blue Peter Book Award-winner Ross MacKenzie, in what it called its “biggest fiction acquisition in recent years”. Continue reading at The Bookseller

[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers

Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-01 00:00:00 UTC ]
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Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand appeared #beast mode #news publisher #revenue streams #loyal audience

Ethan Anderson, Hayley Berfield are honored as City Section boys and girls basketball players of the year

Ethan Anderson of Fairfax and Hayley Berfield of Granada Hills have been selected City Section players of the year for boys and girls basketball, respectively. Both led their respective teams to Open Division championships. On the boys’ All-City team are Kaelen Allen and Jordan Brinson of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-21 00:00:00 UTC ]
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Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate

The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate. The post Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
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Facebook loses top product officer Chris Cox, Mark Zuckerberg’s confidant

Facebook Inc.’s top executive in charge of all products, Chris Cox, the longtime confidant of Chief Executive Mark Zuckerberg, is leaving the company. It’s the highest-level departure at the social media giant amid nearly two years of sustained crises. Cox’s unexpected departure, which he... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-14 22:45:00 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg #chris cox #longtime confidant #top executive #highest-level departure #sustained crises #unexpected departure

Facebook loses top product officer Chris Cox, Mark Zuckerberg’s confidant

Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video briefing