The Bookseller is launching a children’s marketing competition for delegates of this year’s children’s conference, which will take place at the Barbican in London on the 29th September. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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#29th september
As the publishing industry continues to recover from the economic recession, 138 magazines launched in the first half of 2011, according to online periodical database MediaFinder. In the first half of 2010, only 90 new titles came to fruition. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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#economic recession
Moffly Media, a regional publisher serving Fairfield County, CT, is launching a new publication called Fairfield Living in November 2011. Set to be a paid publication, the circulation at time of launch is expected to be 6,500. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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The Atlantic announces its expanded digital presence with TheAtlanticCities.com, headed by newly appointed senior editor Richard Florida, to be launched in September. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 28/06/2011 - 09:53 The Women's Institute has launched a Love Your Libraries campaign following a vote to support the beleaguered sector at its recent annual general meeting. It is urging members to sign up to their local library and write to... Continue reading at The Bookseller
[ The Bookseller | 2011-06-28 00:00:00 UTC ]
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#libraries campaign
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#local library
How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
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#book marketing
#physical presence
#marketing strategy
#related titles
Written By: Graeme Neill Publication Date: Mon, 27/06/2011 - 08:48 Pan Macmillan has launched a new imprint to bring backlist titles to readers as digital editions or print on demand titles. Macmillan Compass will be managed by fiction publisher Jeremy Trevathan and digital director Sara... Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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#digital backlist
#digital editions
#rights holders
#digital pricing
Written By: Lisa Campbell Publication Date: Mon, 27/06/2011 - 15:45 National Book Tokens will launch the Euro Gift Card in the Republic of Ireland for the first time this Friday. The Euro Gift Card is being introduced by NBT after a great deal of interest in the system following its launch... Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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#great deal
#press advertising
#positive response
Written By: Graeme Neill Publication Date: Fri, 24/06/2011 - 11:14 Former Borders c.e.o. David Roche is working on a project to enhance reading as he launches his own business. Roche said David Roche Enterprises has been set up to "help exploit the links between the creative, media and... Continue reading at The Bookseller
[ The Bookseller | 2011-06-24 00:00:00 UTC ]
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#david roche
Written By: Charlotte Williams Publication Date: Thu, 23/06/2011 - 07:26 Vintage Publishing has released the first ebooks from Nigella Lawson, with her Kitchen and Nigella Express books now available in digital format. Lawson's Nigella Quick Collection app has also been updated with 30... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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#digital format
Written By: Lisa Campbell Publication Date: Tue, 21/06/2011 - 08:46 Waterstone's has joined forces with Grazia magazine to launch a book club featuring 10 titles. One Grazia Book Club title will feature in the magazine every week from the next issue, allowing readers to claim 50% off the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Under the auspices of its Vintage Crime/Black Lizard imprint, Vintage Books is launching the Weekly Lizard, a mobile-optimized online site devoted to news and feature content about crime and mystery writing. While the Weekly Lizard is designed to attract readers interested in crime, mystery and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-21 00:00:00 UTC ]
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#mystery writing
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Financial Times has decided to go another way for their digital subscription offering, opting out of the Apple sub model and creating an app through HTML 5, allowing users to get the app experience through their Web browser. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-17 00:00:00 UTC ]
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#allowing users
#web browser
Google has launched an affiliate program for its eBooks service, offering to pay commissions to Web publishers who promote titles on their sites and send buyers... Continue reading at PC World
[ PC World | 2011-06-17 00:00:00 UTC ]
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#affiliate program
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Beyond the banner is a term that publishers have kicked around for years in terms of digital marketing opportunities. As the number of different channels grows, so does the opportunity to really go beyond the banner but it often requires a significant commitment. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Publication Date: Thu, 16/06/2011 - 09:21 Harry Potter fans have been reacting with excitement to a mysterious website launched by J K Rowling. Pottermore.com features a pink holding page with the description "coming soon" and Rowlings signature underneath. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 15/06/2011 - 08:07 Random House Children's Books has released its first four-colour picture ebooks, marking the start of its ebook publishing programme for picture books. Digital editions will from now on be released alongside the physical... Continue reading at The Bookseller
[ The Bookseller | 2011-06-15 00:00:00 UTC ]
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#picture books
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Written By: Charlotte Williams and Philip Stone Publication Date: Tue, 14/06/2011 - 15:19 Irish book chain and stationers Eason has launched a daily offers site, EasonOffers.com, with the website offering a large discount on one item at a time each day, with free delivery to anywhere in... Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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#charlotte williams
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#millennium trilogy
Written By: Charlotte Williams Publication Date: Thu, 09/06/2011 - 15:17 Publishing Scotland has launched its Company Development Project, calling for applications from small- and medium-sized publishing companies. The initiative, hosted by Publishing Scotland and partly funded by Creative... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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#marketing team
#open road
Written By: Charlotte Williams Publication Date: Tue, 07/06/2011 - 16:18 Conville & Walsh is to launch a speakers agency later this month, with 40 of the literary agency's authors, including Helen Castor, Gavin Pretor-Pinney and Tom Holland, already on its books. Hire Intelligence will... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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#literary agency
#conville walsh
#tom holland
#academic study