Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the Web's top destinations, in actuality, they end up on poor-performing pages. In addition to the three sites mentioned, these publishers are also among the top 10 targeted by fraudsters: MSN, Wall Street Journal, News.net, Instagram, Google, The New York Times and Twitter. The issue, known as domain masking and domain identity theft, affects about 46 percent of ads sold on open exchanges, per the Santa Monica, Calif.-based company. Most commonly affected are business, economy, news and media sites. As of now, Pixalate has not identified the individuals behind the counterfeit sales, but it does know they use domain masking sites like tractionize.com, adbito.ml and imp-serving.com to make it appear as if marketers' ads are indeed on well-trafficked websites. It also knows the criminal networks usually are based in Russia or Asian countries. And marketers who get duped aren't the only ones affected. Sometimes, premium publishers get stuck with unsold, legitimate inventory. "The conception is that mostly buyers on the buyer side of media trading desks and agencies on the receiving end of the equation are getting hit. With domain masking and theft, even premium publishers are... Continue reading at 'AdWeek'
[ AdWeek | 2014-11-19 00:00:00 UTC ]
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Reaching its 15th anniversary, the Emirates Publishers Association opens a 10-million-dirham fund that includes a business incubator. The post Emirates Publishers Association Issues 10-Million-Dirham Fund appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-02 13:37:26 UTC ]
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Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside feminist publisher Jezebel, from G/O Media for an undisclosed sum. Splinter has been dormant since November 2019, and it plans... Continue reading at AdWeek
[ AdWeek | 2024-03-26 10:17:56 UTC ]
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Months after mass layoffs threatened its future, Sports Illustrated will resume publishing after its owner reached a new rights deal with digital media company Minute Media. Continue reading at CBC
[ CBC | 2024-03-18 17:12:26 UTC ]
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He oversaw a boom in the format beginning in the 1960s, turning out best-sellers like “Jaws,” “The Exorcist” and “The Catcher in the Rye.” Continue reading at The New York Times
[ The New York Times | 2024-01-26 20:43:34 UTC ]
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Gungnir, a new sci-fi/fantasy publisher helmed by comics veterans Jim Krueger and Steve Orlando, will launch in April 2024. Named after the staff of the Norse god Odin, which always hit its target, Gungnir will publish a mix of graphic novels, prose novels, and art books in the sci-fi/fantasy... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-25 05:00:00 UTC ]
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The Charleston, S.C.–based publisher, which specializes in nonfiction books of local interest and regional history, laid off an unspecified number of employees last week. A source, who asked to remain anonymous, told PW that the number was 16, across multiple departments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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What are some of the best indie publishing companies to follow to find your next excellent read? One reader investigates. Continue reading at Book Riot
[ Book Riot | 2023-11-09 11:33:00 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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Whether you love spy fiction, romances, sprawling sagas, or even horror, there’s a new historical fiction book for you on this list, like In the Upper Country by Kai Thomas. Continue reading at Book Riot
[ Book Riot | 2022-12-21 11:36:00 UTC ]
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Hachette UK has bought Paperblanks, described as the world’s second largest publisher of premium notebooks, journals and diaries, as part of its strategy to expand its portfolio of adjunct businesses. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 09:38:10 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Lawyers for the AAP and the plaintiff publishers insist that communications and documents being withheld in the case are in fact privileged, and accused the IA of "attempting to litigate this case and their desired policy gains in the press based on a false narrative rather than in the courtroom... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
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UK publishers have donated more than 10,000 books through Book Aid International to the University of Mosul Library since it was destroyed by an ISIS attack. Continue reading at The Bookseller
[ The Bookseller | 2021-10-31 21:55:16 UTC ]
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China has announced a series of reforms for private education companies, which could impact English Language Teaching (ELT) divisions at UK publishers. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 16:50:15 UTC ]
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In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Bodour al Qasimi, the IPA’s new president, discusses the development of the organisation as it celebrates a century and a quarter Continue reading at The Bookseller
[ The Bookseller | 2021-06-18 22:49:52 UTC ]
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Total publishing income hit record levels in 2020, rising 2% to £6.4bn, buoyed by a digital surge that helped offset a 6% decline in print sales, a report by the Publishers Association shows. Continue reading at The Bookseller
[ The Bookseller | 2021-04-26 10:50:38 UTC ]
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