Taylor: Waterstones’ focus is on conversations

Waterstones has more than tripled sales of its Fiction Book of the Month in volume terms in the past two years, the company’s head of events and PR Sandra Taylor revealed. She said its Book of the Month choices were “consistently making bestsellers because we are hand-selling better”. Giving tips to attendees of The Bookseller’s Marketing & Publicity Conference on how to improve relationships between retailers and publishers, Taylor said that training for Waterstones’ staff had recently focused on “conversations rather than the hard sell”. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-04 00:00:00 UTC ]
News tagged with: #fiction book #volume terms #hard sell

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Waterstones, Blackwell's and indies report Christmas sales rise

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Trade Publishers Focused on Strategic Deals In 2016

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[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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Baltic Countries are focus of LBF 2018

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[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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A deeper conversation

Publishers and festivals can work hand in hand to promote an author’s latest book but the backlist can be just as important, says Ted Hodgkinson. Continue reading at The Bookseller

[ The Bookseller | 2016-12-08 00:00:00 UTC ]
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Fantastic Beasts to be Waterstones' 'second biggest' release of 2016

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[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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Mahey-Morgan urges publishers to focus on boardroom diversity

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[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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Millennial-Focused Video Network Cheddar Looking for Brands to Sponsor Shows

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[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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J K Rowling and Beatrix Potter shortlisted for 2016 Waterstones Book of the Year

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[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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Harry and Beatrix Potter face off on eclectic Waterstones book of the year shortlist

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A Divorce Lawyer, Social Worker, And Book Editor On The Art Of Hard Conversations

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Waterstones launches new refugee campaign after 'escalation' of crisis

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Fire forces closure of a Waterstones Exeter branch

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Guadalajara’s Book Fair Takes Wide-Angle Latin American Focus

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