Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The story—produced in partnership with MediaMonks and illustrated by Invisible Creatures—also inspired five spots in an ongoing narrative that will be released throughout the holiday season. "There is a metaphorical journey we all go on through the holiday time," 72andSunny CEO John Boiler told Adweek. "We're all anticipating the mystery and challenge of the holidays in front of us. But it does have twists and turns." Throughout the imagination-fueled world, Minions, Lego people, ninja turtles, Barbie and Elmo make cameo appearances as three real-life kids work to relight a massive and magical tree. The spots also subtly and not-so-subtly weave in Target's marketing messages, such as free shipping. The campaign builds on Target's successes from past years, amplifying its holiday storytelling with more 60-second spots than before. Target CMO Jeff Jones told Adweek that TV continues to be an important channel in the retailer's media mix. However, the way Target approaches TV is evolving to tell better stories while still driving traffic and sales. "Throughout the season, we'll aim to excite the kid in all of us, create powerful cultural and family moments during the season, and... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 22/03/2011 - 16:45 Hachette Livre and the French National Library (BnF) have signed a print-on-demand agreement for the publisher to sell through bookshops out-of-copyright works from the BnFs online library Gallica. An initial 15,000 titles... Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 21/03/2011 - 08:53 HarperCollins is to publish Darren Shan's backlist as ebooks, having concluded a deal with the Christopher Little Agency for the digital rights. Shan has been published in print by HarperCollins Children's Books for a decade... Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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Administrators for Borders and Angus & Robertson have announced new lay-offs and warned that more bookshops could close. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2011-03-17 00:00:00 UTC ]
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The American Society of Magazine editors today unveiled the winners of its second-ever Digital Ellies awards. Conde Nast's Epicurious took the award in the General Excellence category as well as top honors in the category of Interactive Tool. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 09:07 Simon & Schuster has brought forward publication of its first tie-in titles to the Octonauts CBeebies television series from the summer to the end of March. The publisher had originally signed a deal with Chorion to publish... Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Publication Date: Tue, 08/03/2011 - 08:57 The Galaxy-sponsored advertising campaign for Quick Reads has been unveiled, with advertising, posters and bookmarks lined up for the literacy campaign. The 10 Quick Reads, all published on World Book Day, 3rd March, include titles by Linwood Barclay,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Business Insider's Henry Blodget tells (almost) all. But can online revenue cover the costs of original content? Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:03 Penguin is to treble its investment in digital content in 2011 compared to 2010, as both Pearson and Bloomsbury cited a leap in digital sales as a key reason for growth in their interim full-year results, released last... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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The Engage! Expo 2011, a conference and trade show focusing on tools and strategies for reaching consumers through mobile apps, social networks, online gaming, and other digital content, offered some glimpses into how companies are monetizing their digital initiatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 15:05 The Big Green Bookshop has raised nearly half of its fundraising target to secure its future at the beginning of its appeal week. Owners of the London independent bookshop, Simon Key and Tim West, appealed to 1,000 loyalty... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 15:33 Three Living Oasis stores have closed and two more are preparing to shut their doors, making around 20 staff redundant. The Christian retailer has closed outlets in Aberdeen, Inverness and Sutton with Bedford and Belfast soon... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 10:08 Book Marketing Limited has began new research among publishers to predict what comes next in digital. The provider of market research is working on behalf of Publishing Technology to assess what impact e-publishing is having... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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More than 2000 staff who work for the failed Borders and Angus & Robertson bookshop chains face a nervous month. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2011-03-03 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 03/03/2011 - 08:45 Half of all book buyers expect to pay less for ebooks, according to new research by Mintel, but those book readers who already own ebook devices have marginally more realistic expectations over price, suggesting that the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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The European Unions competition regulators carried out unannounced inspections into various eBook companies on Tuesday. Continue reading at PC World
[ PC World | 2011-03-02 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 18:05 Random House US is introducing 17,000 books to the iBookstore, several days after it announced it had moved to agency pricing. At this afternoon's Apple iPad event in San Francisco, Apple c.e.o. Steve Jobs said users have... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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Barnes & Noble's third-quarter results for the period ended January 29 shows the dilemma faced by companies making the transition from print to digital. In the case of B&N, while its fastest growth is tied to the sale of ebooks and Nook digital readers, its most profitable business... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-28 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 28/02/2011 - 09:43 Foyles will end more than 100 years of bookselling from its flagship store on Charing Cross when it moves to a new "purpose built" bookshop next door in 2013. The indie bookstore is currently based at 113-119 Charing Cross... Continue reading at The Bookseller
[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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By Joe Wilcox, Betanews Today, AT&T announced that, starting March 6, it will carry Amazon's Kindle reader in its retail stores nationwide. Timing is interesting, given iPad 2's imminent launch and Apple App Store subscription changes that could compel Amazon to curtail or even stop... Continue reading at Betanews
[ Betanews | 2011-02-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 25/02/2011 - 08:40 Gordon Willoughby, Amazon's director of the Kindle in Europe, is to address London Book Fair's digital conference to be held on the eve of this year's fair. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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