Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The story—produced in partnership with MediaMonks and illustrated by Invisible Creatures—also inspired five spots in an ongoing narrative that will be released throughout the holiday season. "There is a metaphorical journey we all go on through the holiday time," 72andSunny CEO John Boiler told Adweek. "We're all anticipating the mystery and challenge of the holidays in front of us. But it does have twists and turns." Throughout the imagination-fueled world, Minions, Lego people, ninja turtles, Barbie and Elmo make cameo appearances as three real-life kids work to relight a massive and magical tree. The spots also subtly and not-so-subtly weave in Target's marketing messages, such as free shipping. The campaign builds on Target's successes from past years, amplifying its holiday storytelling with more 60-second spots than before. Target CMO Jeff Jones told Adweek that TV continues to be an important channel in the retailer's media mix. However, the way Target approaches TV is evolving to tell better stories while still driving traffic and sales. "Throughout the season, we'll aim to excite the kid in all of us, create powerful cultural and family moments during the season, and... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 21/04/2011 - 08:00 Bookshops are readying themselves for the upcoming four-day back-to-back bank holiday weekends created by Easter and the royal wedding, with stores broadly expecting a sales boost. Looking back at the last notable royal... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 20/04/2011 - 12:11 The Publishers Association has said it is "delighted" by the High Court ruling in favour of the government in a legal challenge against the Digital Economy Act. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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Forget digital versus print for a moment, and consider a cookbook's format. Think back to the last time you used a cookbook in the kitchen. Was the book covered in a dust jacket? A cumbersome, flappy dust jacket? If it wasnt, was that because you had ripped it off? Or were you cooking from an... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-18 00:00:00 UTC ]
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The Knot, whose brands include TheNest.com and TheBump.com, is converting the print version of The Nest to digital. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-16 00:00:00 UTC ]
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#print version
Written By: Caroline Horn Publication Date: Fri, 15/04/2011 - 08:56 An e-fiction venture aimed at tweens and teenagers is being launched by packager Discovery Books in May. Called Fiction Express, it will invite teenagers to buy books in instalments and to vote to decide the direction of the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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#digital series
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Written By: Philip Jones Publication Date: Fri, 15/04/2011 - 11:33 Roland Philipps at John Murray has bought a book on digital written by the author Nick Harkaway, which argues that the new technologies will make us more human. Philipps bought British Commonwealth rights through Patrick Walsh... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Longtime Time Inc. executive John Squires, last seen running the magazine industry's version of Hulu, has a new gig: He's at Akademos, a Connecticut-based company that runs digital bookstores for small and mid-sized colleges. Continue reading at AllThingsD
[ AllThingsD | 2011-04-13 00:00:00 UTC ]
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#magazine industry
Written By: Benedicte Page Publication Date: Wed, 13/04/2011 - 11:06 Library campaigner Tim Coates called on publishers to get involved in the fight to save public libraries, warning that the 500 currently threatened with closure will be followed by many more without action to protect the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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As the London Book Fair goes through its annual run this week, American agents are trying to figure out the best way to sell digital rights to foreign publishers in markets that are far behind the U.S. in ebook sales. Even though many international publishers are just starting to dabble in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Sun, 10/04/2011 - 16:03 Enhanced ebooks are dead, discoverability is the most important issue facing ebook vendors, while pricing strategies should be measured against other digital content, not physical books. These were the key themes that emerged... Continue reading at The Bookseller
[ The Bookseller | 2011-04-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 06/04/2011 - 09:16 Independent publisher Continuum has launched an ebook store, featuring a selection of titles across Continuum's humanities, education and religion lists. Around 2,000 titles will be available for download in Adobe PDF and... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 05/04/2011 - 08:28 The Big Green Bookshop is celebrating after achieving 96% of its path to financial safety. The indie retailer based in Wood Green, north London, sent out a mass appeal to its customers a month ago asking them to buy one extra... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Tue, 05/04/2011 - 15:10 Pan Macmillan has signed a six-book deal with London self-help bookshop The School of Life. Editorial directors Liz Gough and Cindy Chan bought world rights in the series directly from The School of Life. The intelligent,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 05/04/2011 - 15:22 Quercus has nearly matched the £1m digital revenue it made from ebooks last year in the first three months of 2011. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Given that nearly 90% of Russian households are expected to have Internet access by 2012, it is easy to see why ebooks, online retailers, and electronic libraries are getting so much attention (and investment interest) in recent years. Russian publishers, fueled by the success of their U.S.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 13:02 Cornerstone and Vintage are planning to release historian Alison Weir's backlist in ebook format for the first time. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 04/04/2011 - 08:51 Emma Donoghue's Room (Picador) has added another accolade to its Man Booker shortlisting and Orange-longlisting after receiving the vote of "TV Book Club" viewers as their favourite spring read of the 10 titles. The second most... Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Written By: Philip Jones and Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:50 Literary agent Sonia Land has warned book publishers they will lose control over authors digital backlists unless they improve their royalty offer. Land this week announced her decision to publish 100 of... Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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As you may have heard, the cookbook sensation of the season, if not the decade, is Modernist Cuisine, a six-volume magnum opus on contemporary cooking principles that will set you back roughly $500. Self-published by Nathan Myhrvoldthe genius founder of Microsoft's research division,... Continue reading at Slate
[ Slate | 2011-04-01 00:00:00 UTC ]
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#time ago