Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The story—produced in partnership with MediaMonks and illustrated by Invisible Creatures—also inspired five spots in an ongoing narrative that will be released throughout the holiday season. "There is a metaphorical journey we all go on through the holiday time," 72andSunny CEO John Boiler told Adweek. "We're all anticipating the mystery and challenge of the holidays in front of us. But it does have twists and turns." Throughout the imagination-fueled world, Minions, Lego people, ninja turtles, Barbie and Elmo make cameo appearances as three real-life kids work to relight a massive and magical tree. The spots also subtly and not-so-subtly weave in Target's marketing messages, such as free shipping. The campaign builds on Target's successes from past years, amplifying its holiday storytelling with more 60-second spots than before. Target CMO Jeff Jones told Adweek that TV continues to be an important channel in the retailer's media mix. However, the way Target approaches TV is evolving to tell better stories while still driving traffic and sales. "Throughout the season, we'll aim to excite the kid in all of us, create powerful cultural and family moments during the season, and... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Consumer ebook sales increased by 366% to £92m in 2011, with sales across all digital... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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LS Travel Retail UK & Ireland has opened a new UK shop at London's Cannon Street Station... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Barnes & Noble Inc. and Microsoft Corp. are teaming up to create a new Barnes & Noble subsidiary that will house the digital and college businesses of the bookseller and include a Nook application for Windows 8.The companies said Monday that they are exploring separating those businesses... Continue reading at Crains New York
[ Crains New York | 2012-04-30 00:00:00 UTC ]
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#ebook readers
#increasingly popular
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Two weeks after BEA ended last year and all the booksellers left town, something magical happened in New York: 10 more blocks of the High Line, our beloved “park in the sky,” finally opened to the public, doubling it in size. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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Digital Rights Management software was originally meant to restrict pirating of ebooks, but many complain because of the restrictions it places on users. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-27 00:00:00 UTC ]
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Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York
[ Crains New York | 2012-04-26 00:00:00 UTC ]
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#gaining momentum
#ad revenue
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World Book Night founder Jamie Byng spoke about the "need" for stories as the 2012... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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Nothing has challenged bricks-and-mortar bookstores to reconsider their physical space and what they carry more than the recession and the rise of ebooks. Recently, two independents announced that they will reduce their space. Third Street Books in McMinnville, Ore., which expanded in 2006, is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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Publisher concerns over whether the ebook agency model can survive globally in the wake of the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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J K Rowling's first adult book, The Casual Vacancy, will have a more traditional digital... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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#adult book
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Random House will focus on international partnerships, engage directly with customers and... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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The Huffington Post—and digital media—has won its first Pulitzer Prize. The award went to David Wood, in the category of national reporting, it was announced Monday by Columbia University, which administers the prizes.A longtime print journalist who did stints at Time magazine and the Los... Continue reading at Crains New York
[ Crains New York | 2012-04-17 00:00:00 UTC ]
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Managing a digital audience is truly a mixed bag: on one hand, it is now possible to understand more about who is consuming what content, where and how-maybe even why; on the other hand, it can be incredibly complicated, despite all the advantages, to do so. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-17 00:00:00 UTC ]
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Getting to the consumer, getting the right content to that consumer, and then making this... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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#digital minds
Eight of the top 10 publishers saw double-digit drops in printed book sales year-on-year in the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-13 00:00:00 UTC ]
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NEW YORK CITY– April 11, 2012 - Peecho (http://www.peecho.com), a free service that allows anyone to sell their digital content as a physical product, and Issuu (http://www.issuu.com), a leading global digital publishing platform that deliv ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
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Diane Banks at Diane Banks Associates has sold the memoirs of a 95-year-old former domestic... Continue reading at The Bookseller
[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
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There have been quite a few studies aimed at figuring out what makes the so-called "digital native" (i.e. children of the 90's who have had Web access and mobile technology their entire lives) tick. Most of them arrive at some disparaging conclusion or other: "Digital natives are slow to pick up... Continue reading at Betanews
[ Betanews | 2012-04-10 00:00:00 UTC ]
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Buenas noticias para todos los amantes de los libros que viven en Estados Unidos. Amazon acaba de anunciar una nueva tienda llamada eBooks Kindle en Español. El nuevo servicio dará acceso a más de 33,000 libros que se podrán leer en los diferentes dispositivos Kindle. Esta biblioteca virtual... Continue reading at Engadget
[ Engadget | 2012-04-05 00:00:00 UTC ]
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#originally appeared