Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-22 00:00:00 UTC ]
News tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales

Other Publishing stories related to: 'Target Mobilizes Back-to-School Print Campaign With Image Recognition'

“Crap” books undermine print, warns Florence

Hay Festival founder Peter Florence has warned that it is “almost impossible” to make... Continue reading at The Bookseller

[ The Bookseller | 2012-06-08 00:00:00 UTC ]
More news stories like this |

Book sales bounce back

Printed book sales rebounded after a poor week, with Nielsen BookScan reporting spending surged... Continue reading at The Bookseller

[ The Bookseller | 2012-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poor week

Authors angered by proposed school event qualification

Authors have reacted angrily to news of a proposed qualification for Creative Practitioners... Continue reading at The Bookseller

[ The Bookseller | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reacted angrily

OUP launches mobile roaming for journals

Oxford University Press has launched a roaming service for students and academics who read... Continue reading at The Bookseller

[ The Bookseller | 2012-06-07 00:00:00 UTC ]
More news stories like this |

Self-publishing boosts US print output

New figures suggest that recent growth in the self-publishing market has led to the first... Continue reading at The Bookseller

[ The Bookseller | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent growth

Layar Creator sees an interactive future for print media via augmented reality (video)

Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget

[ Engadget | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #mobile app #web app

Self-publishing fuels growth of print books

The romance with the printed word shows no signs of abating. Despite the rapid growth in ebook sales in recent years, print book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. The preliminary numbers released Tuesday by bibliographic database Bowker are "the most... Continue reading at Crains New York

[ Crains New York | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viable alternative #vice president #digital content

GfK MRI Spring 2012 Report Reveals a 1.7 Percent Decline in Print Readership

GfK MRI's latest Survey of the American Consumer reveals an unsurprising drop-off in print readership, along with a glimmer of hope from digital editions. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest survey #digital editions

Galaxy steps back from National Book Awards

Galaxy may discontinue its sponsorship of the National Book Awards, with the award’s... Continue reading at The Bookseller

[ The Bookseller | 2012-05-31 00:00:00 UTC ]
More news stories like this |

Printed book sales slump to nine-year low

As temperatures soared across the UK, printed book sales slumped to their lowest level in nine... Continue reading at The Bookseller

[ The Bookseller | 2012-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nine-year low #lowest level

BMS shortlists for Best Marketing Campaign

The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller

[ The Bookseller | 2012-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign

Georgetown Terminal Warehouses Begins POD Printing in Canada

Distributor Georgetown Terminal Warehouses in Ontario begins POD publishing in Canada in a partnership with Illinois-based Publishers' Graphics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-29 00:00:00 UTC ]
More news stories like this |

Bookbuzz titles target year sevens

Three titles have been picked from both Random House Children’s Books and Templar for... Continue reading at The Bookseller

[ The Bookseller | 2012-05-24 00:00:00 UTC ]
More news stories like this |

EU £64m funding programme 'to back open access'

Further pressure on publishers to fall in line over the use of open access models is set to come... Continue reading at The Bookseller

[ The Bookseller | 2012-05-17 00:00:00 UTC ]
More news stories like this |

Kensal Rise campaigners barricade doors

Library campaigners in Kensal Rise have barricaded the doors to prevent council staff from... Continue reading at The Bookseller

[ The Bookseller | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaigners #kensal rise

Society of Authors urges Gibb to make school libraries statutory

The Society of Authors has written to schools minister Nick Gibb urging him to support children... Continue reading at The Bookseller

[ The Bookseller | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #support children

Art Check: Harvey Pekar, Back From the Dead

For Harvey Pekar's Cleveland, Top Shelf and Zip Comics recruited artist Joseph Remnant, whose work recalls longtime Pekar collaborator R. Crumb, but with a lighter touch and a charm all its own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #art check #harvey pekar #top shelf