Early last month Junot Díaz nearly caused a riot when hundreds of fans descended on the Union Square Barnes & Noble in New York City to hear the author read from his latest, This Is How You Lose Her. But, to put it mildly, not every author is Junot Díaz, and getting a crowd to hear you read is tricky. Publicists and authors say that one key is putting the emphasis of the event less on the, well, reading. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
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A new European Commission-funded project will study whether or not reading digitally changes people’s comprehension of the text they consume. The Evolution of Reading in the Age of Digitisation (EREAD) research will launch next week in Ljubljana, Slovenia, and carry on until autumn 2017 at... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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A 'Business Insider' story is seen by some as Amazon turning up the heat on HarperCollins over sales terms negotiations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-02 00:00:00 UTC ]
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The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot... Continue reading at Digiday
[ Digiday | 2015-04-01 00:00:00 UTC ]
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The newly revealed covers of Harper Lee’s To Kill a Mockingbird sequel are a graphic illustration of their publishers’ ambition to ensnare her fansCover for Harper Lee’s Mockingbird sequel revealedArguably the most hotly-anticipated novel in the world in 2015, Harper Lee’s Go Set a Watchman, had... Continue reading at The Guardian
[ The Guardian | 2015-03-27 00:00:00 UTC ]
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New books coming from Templeton Prize laureate; awards for books on preaching; CBA moves to new offices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Scholastic will take minority equity stake in MBI and launch a cobranded line of interactive kids ebooks for early learners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-23 00:00:00 UTC ]
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'Writing translated from other languages makes you see things differently,' says UK translator Daniel Hahn who will mine the Bologna Book Fair for gems. The post Why Reading Translated Kids’ Books Makes a Difference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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Erdrich is the author of such works as 'The Round House,' which won the 2012 National Book Award, and 'The Plague of Doves.' She is also the owner of the Minneapolis bookstore Birchbark Books and Native Arts. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-18 00:00:00 UTC ]
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Nine out of ten French read books last year and on average people read 16 books a year: 14 in print, 2 digital. Still, the French see room for improvement. The post Study Reveals the Relationship Between the French and Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-18 00:00:00 UTC ]
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Attendees at AWP’s 2015 conference will sometimes want to break out of the cavernous halls of the convention center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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When it comes to catering to Millennials, Total BooX believes that eliminating the the friction in the traditional ebook purchasing process is key. The post Total BooX: Ebooks for the Way the 21st-Century Reader Reads appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-12 00:00:00 UTC ]
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As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Networking often feels like using people as a means to an end. A better strategy is to lead with giving rather than taking.Networking can, at times, feel downright slimy. How many times have you dragged yourself to a conference or a business mixer only to be confronted by a guy with slick hair... Continue reading at Fast Company
[ Fast Company | 2015-03-06 00:00:00 UTC ]
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Andrew Sauerwine is moving from his role as sales manager for Cornerstone to the newly-created position of Penguin UK adult sales manager for mass market, with Chris Turner replacing him. In his new role, Sauerwine will be responsible for driving mass market sales for Penguin adult titles and... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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Argentinian artist Raul Lemesoff has created a tank of books, which he is driving around Argentina to bring attention to education and reading. Lemesoff says he hopes it encourages youth to choose education over violence. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-06 00:00:00 UTC ]
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Roald Dahl’s Charlie and the Chocolate Factory (Puffin) is the book parents most think their children should read before the age of 16, according to a survey from supermarket Sainsbury's. Sainsbury’s asked 2,000 parents which 50 books children should read by the time they are 16 to celebrate... Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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Author and wife featured on radio special about finding love when disabled; awards and honors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-25 00:00:00 UTC ]
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With Poland's OpenBooks.com readers can download and read self-published books for free and decide to pay for them only if they want. The post OpenBooks: A Self-Publishing Bookstore Where You Read First, Pay Later appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-23 00:00:00 UTC ]
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Reading science fiction, chick lit and fantasy novels by people of colour for a year brought home to me just how white my reading world wasIn 2014, I managed to read 25 novels. All of them were written by people of colour. That was the result of a small challenge I set myself: not to read books... Continue reading at The Guardian
[ The Guardian | 2015-02-20 00:00:00 UTC ]
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