Taking the Reading Out of Readings

Early last month Junot Díaz nearly caused a riot when hundreds of fans descended on the Union Square Barnes & Noble in New York City to hear the author read from his latest, This Is How You Lose Her. But, to put it mildly, not every author is Junot Díaz, and getting a crowd to hear you read is tricky. Publicists and authors say that one key is putting the emphasis of the event less on the, well, reading. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
News tagged with: #junot daz

Other Publishing stories related to: 'Taking the Reading Out of Readings'


How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #complete idiot #increasingly relying #scott donaton #sponsored post


László Krasznahorkai Takes Man Booker International Prize

Hungarian author László Krasznahorkai has won the £60,000 Man Booker International Prize for his “achievement in fiction on the world stage.” The post László Krasznahorkai Takes Man Booker International Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world stage


Gender gap widens for children reading for pleasure

The number of children who enjoy reading for pleasure has increased but the gender gap between girls and boys has widened, according to a new report from the National Literacy Trust (NLT). For this year’s ‘Children’s and Young People’s Reading’, an annual report into children’s reading habits,... Continue reading at The Bookseller

[ The Bookseller | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children reading #annual report #enjoy reading #reading habits #gender gap


Girls like digital media while boys prefer print, finds study on reading habits

National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasureGirls have more firmly embraced digital literacy and formats such as Facebook, email and text message, while boys are more comfortable with traditional printed media such as... Continue reading at The Guardian

[ The Guardian | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black girls #finds study #text message #study published


Short Takes: Spirituality & Religion Publishing News Briefs, May 13, 2015

Another high-profile Christian-themed movie; a change in Bible rights management; an IVP author on tour; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes #ivp author


Odedina takes role at Oneworld

Sarah Odedina, former m.d. of Hot Key Books, is to join Oneworld in the role of children’s publisher, overseeing its Young Adult and children’s publishing. Oneworld announced last year that it would launch a YA imprint, Rock the Boat. Oneworld publisher Juliet Mabey said hiring Odedina was like... Continue reading at The Bookseller

[ The Bookseller | 2015-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sarah odedina #young adult #ya imprint #book market


National Book Foundation Announces Innovations in Reading Prize

The National Book Foundation has awarded $10,000 to Reach Incorporated for its annual Innovations in Reading Prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading prize


BEA 2015: Adult Galleys to Grab: Go Ahead, Take One

Our not-to-be-missed annual round-up of the show's big adult galley giveaways, listed by publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult galleys


Pubs Partner with White House on E-reading Initiative

President Obama announced today digital reading initiatives for low income students that include major ebook donations from corporate publishers, and a commitment to ensuring all students have access to a library card. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #white house #corporate publishers #library card


New Mobile Ads Recommend Videos Based on the News You're Reading

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek

[ AdWeek | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive traffic #developing products #banner ad #sales strategy #media companies


5 Takes on the Challenges and Opportunities of Digital Video

In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital... Continue reading at AdWeek

[ AdWeek | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #two-week period #constant state


Children’s Books Take Center Stage

Strong juvenile book sales and a commitment to education led the American Booksellers Association to launch a separate conference for children’s booksellers nearly five years ago, following its merger with the Association of Booksellers for Children. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #center stage


How Much Should Children Read? World Book Day Infographic

In honor of World Book Day, the International Publishers Association has an infographic on how much children should read and why literacy is important. The post How Much Should Children Read? World Book Day Infographic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children read


Short Takes: News in Spirituality and Religion Publishing

More on the Family Christian bankruptcy; the newest awards season lists; the Dalai Lama gets a book for his 80th birthday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes #religion publishing #dalai lama #80th birthday


Publishers take ad-targeting cues for Facebook posts

Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday

[ Digiday | 2015-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing ecosystem #tv shows #critics argue


German Book Prize 2015: Let The Reading Begin!

167 titles have been submitted in for this year’s selection process of the German Book Prize 2015. The jury will announce the shortlist in August 2015. The post German Book Prize 2015: Let The Reading Begin! appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selection process


Check it Out with Peter Brantley: Changes for the NYPL's Summer Reading Program

I just returned from a great visit to the Bologna Children’s Book Fair, where I detailed for a large group of librarians a fascinating development: my current employer, the New York Public Library, is revamping its Summer Reading Program for 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peter brantley #bologna children #book fair #large group


Oyster, a Netflix for books, will take on Amazon with new ebookstore

Oyster, the subscription ebook startup that has been slowly persuading publishers to embrace the Netflix model for books, has now ventured into the ebook retail business: On Wednesday, the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #netflix model


Oyster, The "Spotify For Books," Is Taking On Amazon With E-Book Sales

Oyster, The "Spotify For Books," Is Taking On Amazon With E-Book Sales Continue reading at Fast Company

[ Fast Company | 2015-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book sales


TV review: Netflix's dark 'Daredevil' takes the superhero origin story to new heights

Daredevil can't see you, but he knows you're coming. His new show is so good, it might catch comic book fans by surprise. Continue reading at Baltimore Sun

[ Baltimore Sun | 2015-04-07 00:00:00 UTC ]
More news stories like this |