Survey: Navigating the programmatic buying environment

As programmatic continues to fuel digital publishing, new challenges and opportunities arise in a rapidly evolving monetization game. From user experience and audience targeting to improving ad quality, what tactics have worked for you? What hasn’t? Take a few minutes to complete the survey to get the full report and the chance to win a $500 gift card. Sponsored by RhythmOne. The post Survey: Navigating the programmatic buying environment appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-07-31 00:00:00 UTC ]
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Other Publishing stories related to: 'Survey: Navigating the programmatic buying environment'


W&N buys two more from McMahon

Written By: Charlotte Williams Publication Date: Thu, 31/03/2011 - 15:29 Weidenfeld & Nicolson has acquired two further novels by Rose of Sebastopol-author Katherine McMahon. Publishing director Kirsty Dunseath bought world rights excluding US (Europe and far east exclusive) to the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #as-yet-untitled novels #wn buys #mark lucas


TechTarget Buys RBI's Computer Weekly While Print Mag Folds

Tech publisher TechTarget has agreed to buy the Web sites and event products related to Reed Business Information's Computer Weekly, while the 45-year-old magazine will close. ComputerWeekly.com serves IT managers in Europe and the U.K. and draws an average of 425,000 visits and 1 million page... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web sites


Bantam buys Geek Manifesto

Written By: Charlotte Williams Publication Date: Mon, 28/03/2011 - 08:31 Bantam Press has acquired a title about how it's hip to be square, The Geek Manifesto by the science editor for the Times. Susanna Wadeson bought UK and Commonwealth rights to the title by Mark Henderson through Georgina... Continue reading at The Bookseller

[ The Bookseller | 2011-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #science editor #capel land


Ebury buys Sue Johnston memoir

Publication Date: Fri, 25/03/2011 - 12:00 Ebury Press is to publish the memoir of "The Royle Family" and "Brookside" actress Sue Johnston. Editorial director Charlotte Cole acquired world rights to Things I Couldn't Tell My Mother from Jan Thornton at Ken McReddie. The title will be published... Continue reading at The Bookseller

[ The Bookseller | 2011-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #1st september


HC buys Shan's digital backlist rights

Written By: Philip Jones Publication Date: Mon, 21/03/2011 - 08:53 HarperCollins is to publish Darren Shan's backlist as ebooks, having concluded a deal with the Christopher Little Agency for the digital rights. Shan has been published in print by HarperCollins Children's Books for a decade... Continue reading at The Bookseller

[ The Bookseller | 2011-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #digital rights


Hodder buys dystopian trilogy

Written By: Katie Allen Publication Date: Mon, 21/03/2011 - 08:52 Hodder has acquired a crossover dystopian trilogy from Gemma Malley, whose The Declaration trilogy was published by Bloomsbury. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gemma malley


Dennis Buys Bimonthly Trivia Magazine Mental Floss

Felix Dennis has bought Mental Floss magazine. Dennis, founder of Maxim and owner and operator of The Week, is the chairman of Dennis Publishing. Mental Floss is a bimonthly trivia-based magazine founded by Will Pearson and Mangesh Hattikudurin, former students of Duke University, in 2000. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #felix dennis #dennis publishing #mental floss #duke university


Amazon has '80% online share', claims new survey

Written By: Lisa Campbell Publication Date: Wed, 09/03/2011 - 09:48 Ten times as many people shop at Amazon than online at Waterstone's, a survey has revealed, while more than half of respondents bought books online. The research, carried out by the Institute of Direct Marketing,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct marketing #digital marketing #boosting sales


Adults and teenagers still prefer prints books to ebooks, WBD survey says

Written By: Graeme Neill Publication Date: Thu, 03/03/2011 - 07:34 Almost half of teenagers have read a book on a computer, according to a new survey to mark World Book Day. As hundreds of events get under way across the country today, 40.8% of teenagers said they had read a book on a... Continue reading at The Bookseller

[ The Bookseller | 2011-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile phone


Waterstone's parent buys stake in 'social bookselling' website

Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 08:44 HMV Group has "substantially" backed a social networking site called aNobii, which aims to help readers find buy and share books. The website, www.anobii.com, has existed since 2006 but was bought recently by internet... Continue reading at The Bookseller

[ The Bookseller | 2011-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #share books #hong kong


Yale latest to buy Wikileaks title

Written By: Charlotte Williams Publication Date: Mon, 28/02/2011 - 15:41 Yale University Press has bought UK rights to a title exploring the WikiLeaks controversy and its repercussions, and will be pushing to publish in March. Politics, economics and current affairs editor Phoebe Clapham... Continue reading at The Bookseller

[ The Bookseller | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #title exploring #books publisher


HarperCollins buys more Meerkat Madness

Written By: Laura Richards Publication Date: Mon, 28/02/2011 - 15:40 HarperCollins Children’s Books has acquired two further installments of Ian Whybrow’s children’s series Meerkat Madness. Harriet Wilson, HC Children’s Books editorial director, bought world rights including TV, film and... Continue reading at The Bookseller

[ The Bookseller | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meerkat madness #jodie marsh #united agents #3rd march


W&N buys Joanna Lumley memoir

Written By: Graeme Neill Publication Date: Thu, 24/02/2011 - 09:39 Weidenfeld & Nicolson has bought rights to an illustrated memoir by actress Joanna Lumley, which will be published this autumn. Michael Dover, Orion's outgoing non-fiction editorial in chief bought world rights from Anthony... Continue reading at The Bookseller

[ The Bookseller | 2011-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bought rights #illustrated memoir #anthony goff


Usborne buys Gym Stars series

Publication Date: Tue, 22/02/2011 - 08:30 Usborne has acquired a new series about gymnastics from debut author Jane Lawes. Fiction director Rebecca Hill acquired world English Language rights to the Gym Stars series from Sarah Molloy at A M Heath. The first two books Summertime and Somersaults... Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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HC buys children's trilogy

Written By: Laura Richards Publication Date: Mon, 21/02/2011 - 15:24 HarperCollins Children’s Books has acquired three titles aimed at girls aged nine-and-over, billed as "Chocolat for young girls". read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles aimed #young girls


The Pitfalls of E-Book Buying: What to Look Out for Before You Purchase

Easy downloads and convenient storage are the chief lures of a virtual library, but ownership has some irritating downsides that require your attention before you hit the ebook purchase button. Continue reading at PC World

[ PC World | 2011-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual library


Octopus buys feisty cake cookbook

Written By: Charlotte Williams Publication Date: Mon, 07/02/2011 - 12:37 Octopus has signed up a bakery book from new Soho cupcake shop, Cox Cookies & Cake. Group publisher Denise Bates acquired world rights to Sexy Desire through Anne Kibel at AK Artist Management. Bates said: "Baking is... Continue reading at The Bookseller

[ The Bookseller | 2011-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fresh air


HarperCollins buys Paul Merson memoir

Written By: Graeme Neill Publication Date: Fri, 04/02/2011 - 08:57 HarperSport has bought a book by former Arsenal footballer Paul Merson. The publisher bought world rights directly from the author to How Not to be a Professional Footballer. The title will be published on 31st March. Merson... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #31st march #drug addiction


Random House buys book on BP oil crisis

Written By: Charlotte Williams Random House Books has acquired one of the first books on the Gulf of Mexico oil leak, Spills and Spin: The Inside Story of BP by Reuters oil-industry reporter Tom Bergin. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inside story


Two buys for Allfrey at Granta

Written By: Charlotte Williams Granta magazine's deputy editor Ellah Allfrey has made two acquisitions for Granta Books: a book on the Rwanda genocide and a collection of American short stories. Of Martin Kimani's The Work of War, for which Allfrey bought world rights excluding north America... Continue reading at The Bookseller

[ The Bookseller | 2011-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important book #granta books #david godwin