Survey: Navigating the programmatic buying environment

As programmatic continues to fuel digital publishing, new challenges and opportunities arise in a rapidly evolving monetization game. From user experience and audience targeting to improving ad quality, what tactics have worked for you? What hasn’t? Take a few minutes to complete the survey to get the full report and the chance to win a $500 gift card. Sponsored by RhythmOne. The post Survey: Navigating the programmatic buying environment appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-07-31 00:00:00 UTC ]
News tagged with: #post survey #opportunities arise #user experience #full report

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Teacher Created Materials Buys Free Spirit

Teacher Created Materials has acquired Minneapolis-based Free Spirit Publishing for an undisclosed price. The purchase involves about 300 titles, most focused on social and emotional learning for young people. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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You can now buy Mary Shelley’s old address—though you’ll have to bring your own goth.

News for Frankenstein fans, or just fans of the monster: according to Mansion Global, a two-bedroom Bloomsbury apartment at the address of Mary Shelley’s former home is on the market for $1.36 million. If you saved $1.17 million from not buying the first edition of Frankenstein that went up for... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-01 18:01:36 UTC ]
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Hachette UK buys education publisher John Catt

Hachette UK has bought John Catt Educational for an undisclosed sum in a deal that sees it become part of Hodder Education Group. Continue reading at The Bookseller

[ The Bookseller | 2021-11-30 16:03:02 UTC ]
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On Buying Books in Airports

Going to bookstores and libraries as a bookworm offer important experiences, but what buying books in an airport can offer may surprise you. Continue reading at Book Riot

[ Book Riot | 2021-11-23 11:36:00 UTC ]
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Sweden's Storytel Buys Audiobooks.com

Storytel, the international audiobook streaming company, is buying Audiobooks.com from KKR, owner of RBMedia, for an undisclosed amount. This marks the fast-growing company's entry into the English-language audiobook market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-14 05:00:00 UTC ]
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Where to Buy Manga

Are you a new reader and confused about where to buy manga? Here's a primer on how to buy manga in the U.S. and your options for doing so! Continue reading at Book Riot

[ Book Riot | 2021-10-26 10:34:00 UTC ]
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Watkins Media owner Ifield buys John Hunt Publishing

Entrepreneur Etan Ilfeld, owner of the Watkins Media Group, has bought John Hunt Publishing (JHP) for an undisclosed sum.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-24 22:51:13 UTC ]
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IPG Buys U.K Distribution Company United Independent Distributors

Independent Publishers Group has acquired U.K.-based United Independent Distributors. IPG CEO Joe Matthews called the deal a “game-changing acquisition,” and one that will make IPG one of the world’s largest book distributors for indie publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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GroupM Expands Into France to Support Clients’ Programmatic Evolution

Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:36:54 UTC ]
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Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek

[ AdWeek | 2021-09-21 14:38:25 UTC ]
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Amazon is updating Kindles to make them easier to navigate

Amazon is rolling out a software update for its Kindle, Paperwhite and Oasis devices that could make them easier to use. The company announced the changes will be arriving in the coming weeks for Kindles 8th-generation and later, Paperwhites 7th-generation and newer as well as the Oasis... Continue reading at Engadget

[ Engadget | 2021-09-10 22:45:31 UTC ]
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Quercus buys Arcadia Books as Bielenberg named publisher

Quercus has acquired the independent publishing house Arcadia Books for an undisclosed sum, to be based within the MacLehose Press imprint.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 17:28:46 UTC ]
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Navigating Uncertain Times

This year's fall regional trade shows will take place as questions abound over how the rest of 2021 will play out. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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New PLA Survey Illustrates Critical Digital Role Played by Public Libraries

The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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The best ultraportable laptops you can buy

A decade ago, you’d be hard-pressed to find a laptop weighing less than three pounds with a profile slimmer than a paperback book. Now every manufacturer has at least one, making even some of the most jaded tech reviewers exclaim “how did they do this?”But, even with the ubiquity of... Continue reading at Engadget

[ Engadget | 2021-09-02 14:10:21 UTC ]
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At a Chicago high school, helping refugee students navigate American life

They deal with homework, teenage romance — and often, larger burdens, Elly Fishman writes. Continue reading at The Washington Post

[ The Washington Post | 2021-08-27 12:00:00 UTC ]
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Who's Buying All These New Trump Books, Anyway?

There has been lots of media buzz around the latest wave of books about the Trump administration. But how are they selling compared to yesterday's hits? Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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HarperCollins buys three crime novels from McTiernan in seven-figure deal

HarperCollins has bought three standalone crime novels from Irish author Dervla McTiernan in a seven-figure deal, to be published by HarperFiction in the UK, William Morrow in the US and HarperCollins Australia in March 2022. Continue reading at The Bookseller

[ The Bookseller | 2021-08-05 14:26:31 UTC ]
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If You Name Your Book ‘Not a Happy Family,’ People Will Buy It

Shari Lapena’s latest thriller is on the hardcover fiction list, kids are in Halloween mode and other news from the world of best-sellerdom. Continue reading at The New York Times

[ The New York Times | 2021-08-05 09:00:02 UTC ]
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Bonnier Books UK buys Edinburgh indie Black & White Publishing

Bonnier Books UK has acquired independent Scottish publisher Black & White Publishing as part of its long-term strategy for growth.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 19:25:22 UTC ]
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