Super Bowl LVIII was most-watched TV program ever, averaging 123.4m viewers

Chiefs-49ers sets US TV ratings mark with 123.4m viewersNickelodeon’s Super Bowl telecast: ingenious and wildly chaoticThe longest Super Bowl game will also go down as the most-watched program in television history.According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco on Sunday night averaged 123.4m viewers across television and streaming platforms. That shattered last year’s mark of 115.1m for Kansas City’s last-play victory over Philadelphia and is a 7% increase. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-02-13 07:37:15 UTC ]
News tagged with: #adobe analytics #kansas city #streaming platforms #7% increase #nielsen

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Roku sets its sights on linear TV ad dollars

Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age

[ Advertising Age | 2019-05-22 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #capture audiences #convince advertisers #similar results


Star Watch: Keeping Up with Gabriella Page-Fort

Two years ago, Gabriella Page-Fort, editorial director at AmazonCrossing, was celebrated as the top honoree for the annual PW Star Watch program, a partnership between Publishers Weekly and Frankfurter Buchmesse. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-22 04:00:00 UTC ]
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US National Book Foundation Program To Distribute 1-Millionth Book

Begun in January of 2017, the National Book Foundation's 'Book Rich Environments' program and its partners distribute free books for young readers. The post US National Book Foundation Program To Distribute 1-Millionth Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-22 02:30:44 UTC ]
More news stories like this | All news stories tagged with: #young readers


Preakness TV audience down about 10 percent year to year in Baltimore — and twice that nationally

The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
More news stories like this | All news stories tagged with: #aired nbc #nbc affiliate #actual running #household figures #preakness race #tv audience


Preakness TV audience down about 10 percent year to year in Baltimore — and twice that nationally

The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
More news stories like this | All news stories tagged with: #aired nbc #nbc affiliate #actual running #household figures #preakness race #tv audience


Star Watch: Keeping Up with Andrew Eliopulos

Since he was the top Star Watch honoree in 2016 HarperCollins Children’s Book editor Andrew Eliopulos has continued to focus on bringing diverse voices to readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-15 04:00:00 UTC ]
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BookExpo's Librarians' Lounge 2019: Learn More About 'Pop Up Libraries,' Baker & Taylor’s Community Engagement Program

Baker & Taylor representatives will be on hand in the lounge throughout the show to answer questions about the innovative new program that can help your library can reach more deeply into the community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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Roper's debut optioned for TV series

Headline non-fiction editor Richard Roper’s debut Something to Live For (Orion) has been optioned for TV by Expectation. Continue reading at The Bookseller

[ The Bookseller | 2019-05-14 00:00:00 UTC ]
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Ones to Watch: Illustration trio Collins, Davies and Low make their mark alongside author duo

Little Tiger UK's brand director Lauren Ace picks five Welsh creatives to watch out for. Continue reading at The Bookseller

[ The Bookseller | 2019-05-11 00:00:00 UTC ]
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Not Your Average "Momoir": Spotlight on Nefertiti Austin

Austin paints an unflinching portrait of black motherhood in America. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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Watching the Stars: Spotlight on Dan Haring and MarcyKate Connolly

Collaborators Haring and Connolly weave an entrancing middle grade mythology about kids who must take care of the stars. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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Star Watch: Keeping Up with Helen Yentus

The top honoree in the PW Star Watch program’s first year was the art director at Riverhead Books, who is still pushing the limits of design and creativity to engage readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #riverhead books #art director #top honoree #star watch


Spain’s Readmagine and Digital Distributors Meeting Announce Programming

The Readmagine event in Madrid this June includes the International Digital Distributors Meeting and discussions on ebooks, AI, and other tech topics. The post Spain’s Readmagine and Digital Distributors Meeting Announce Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-07 00:00:00 UTC ]
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NewFronts or TV upfronts? Lines blur as digital publishers mature

The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age

[ Advertising Age | 2019-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #garett sloane #ad formats #johnson johnson


S&S revenues up for first quarter by $4m

Simon & Schuster has seen revenues for the first quarter rise $4m, driven by higher print sales, against the same period last year. Continue reading at The Bookseller

[ The Bookseller | 2019-05-04 00:00:00 UTC ]
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Ripley Expands Publishing Program

Believe it or not, the century-old brand is still growing with new licenses and formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-03 04:00:00 UTC ]
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Conde Nast positions itself as the new primetime TV

It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a... Continue reading at Advertising Age

[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Pegg and Frost option Aaronovitch's Rivers of London for TV

Ben Aaronovitch’s bestselling Rivers of London series has been optioned for television by Simon Pegg and Nick Frost’s production company Stolen Picture. Continue reading at The Bookseller

[ The Bookseller | 2019-04-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ben aaronovitch #simon pegg


‘SpongeBob SquarePants’ game show for super fans is in the works

Calling all “SpongeBob SquarePants” super fans: It’s game time. Viacom Digital Studios is creating a game show based on the popular animated series, the company announced Monday. The “SpongeBob Smarty Pants Game Show” will debut later this year on Facebook and the SpongeBob-branded YouTube... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-29 00:00:00 UTC ]
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Ad vets to create universal ID and loyalty reward program to woo consumers

A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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