Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
News tagged with: #news publishers #increasingly recognizing #news publishing

Other Publishing stories related to: 'Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters'


Business Insider Publishes on Social Sites with New ‘Insider’ Project

Online publishers are increasingly experimenting with “distributed” publishing models, whereby they post content directly to social sites, messaging apps and other platforms instead of driving users back to their ow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social sites #messaging apps


Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM... Continue reading at Digiday

[ Digiday | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legacy media #north carolina


Philly Comics Shop Locust Moon Inks Museum Publishing Deal

Locust Moon Press teams with the Philadelphia Museum of Art to publish a comics anthology based on the museum’s upcoming exhibition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming exhibition


Why We’re Organizing a Global Publishing Summit

Publishing Perspectives and the Frankfurt Book Fair are working together on a new flagship event that will bring the international publishing community together. The post Why We’re Organizing a Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flagship event


Twitter publishes targets for a 'more diverse' workforce in 2016

Aims to increase proportion of women and underrepresented minorities, with no African American or Hispanic staff currently in US leadership positionsTwitter has outlined its ambitions to boost the proportion of women and underrepresented minorities in its workforce, publishing targets for “a... Continue reading at The Guardian

[ The Guardian | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #african american #leadership roles


Swede Self-Publishes Book to Put Kids to Sleep, Becomes Bestseller

A Swedish self-published book, The Rabbit Who Wants to Fall Asleep, uses hypnotism to put kids to sleep and it's selling, but there's backlash. The post Swede Self-Publishes Book to Put Kids to Sleep, Becomes Bestseller appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller appeared #fall asleep


Publishers Tracking Trends In the Educational Space

School and library publishers are developing apps, handouts, social media campaigns, and more to address teachers’ and librarians’ needs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #educational space #developing apps


'Increased focus' from Chinese publishers at BIBF

A “busy and focused” Beijing International Book Fair (BIBF) kicked off yesterday (26th August) with a record number of exhibitors, the biggest-ever UK contingent and many fair-goers saying the current Chinese stock market turmoil would do little to dent their future publishing plans.   Continue reading at The Bookseller

[ The Bookseller | 2015-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased focus #chinese publishers #record number


Self-Publishing Is Good for You … and Authors and the Book Industry

The real beneficiary of the DIY book boom is the publishing industry itself. The post Self-Publishing Is Good for You … and Authors and the Book Industry appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post self-publishing #book industry #publishing industry


Sales of Self-Published 'Rabbit' Sleep Book Top 29,000

After selling roughly 300 copies prior to last week, self-published picture book 'The Rabbit Who Wants to Fall Asleep' moved more than 29,000 print copies in the week ended August 23. It's also rumored that the book were acquired by Random House for seven figures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fall asleep #random house


How Publishers Are Preparing for the Papal Visit

Publishers are joining the media maelstrom surrounding Pope Francis's visit to the U.S. by releasing a variety of Pope-themed titles from August to October. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #papal visit


A Changing Publishing Environment Requires New Thinking

[Sponsored Content] Maintaining a direct sales force can be a distraction that doesn't make economic sense. The post A Changing Publishing Environment Requires New Thinking appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-26 00:00:00 UTC ]
More news stories like this |


Failing with Confidence: PW Talks to 'Fail, Fail Again, Fail Better' Publisher Tami Simon

The founder and publisher of Sounds True points out how Buddhist nun Pema Chödrön's newest book helps to instill an "unconditional confidence" in readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
More news stories like this |


Are In-Car Apps the Next Platform for News Media Companies?

Developments with in-car apps offer future opportunities for news publishers, but visual-heavy media must find a way to compete until hands-free cars are available.   After online, then mobile, and now watches and other wearables, could cars be ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers


Celebrity Chefs Publish Soup Cookbook to Aid Syrian Refugees

Celebrity chefs have collaborated on a new charity cookbook, Soup for Syria, to help fund food relief efforts for Syrian refugees. The post Celebrity Chefs Publish Soup Cookbook to Aid Syrian Refugees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #syrian refugees


Seven Stories to publish book on history of illustration

Seven Stories has delved into its own archive to put together a book about children’s illustration, which it will publish with Walker Books in October. Drawn from the Archive: Hidden Histories of Illustration is edited by Sarah Lawrence, Seven Stories’ collection director, who looks at the... Continue reading at The Bookseller

[ The Bookseller | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish book #walker books #present day


Morrissey's first novel, List of the Lost, to be published in September

Fansite True to You announces that the book will be published by PenguinMorrissey may have had a troubled couple of years, with health issues forcing the cancellation of gigs, but as he pointed out on the Smiths’ third single, “the devil will find work for idle hands to do” – and in this case,... Continue reading at The Guardian

[ The Guardian | 2015-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #idle hands #nearest thing #fiction title #penguin books #coming week #south africa


Best Practices: How to Tailor Videos to the Customer Journey

Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right... Continue reading at Advertising Age

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior manager #digital marketing #target audience


News Briefs: Week of August 24, 2015

‘NYT’ changes kids’ bestseller lists and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller lists


The State of US Illustrated Book Publishing (Part 2)

PP Exclusive: The continuation of our series looking at the increasingly competitive and innovative illustrated book publishing market in the United States. The post The State of US Illustrated Book Publishing (Part 2) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pp exclusive #increasingly competitive