IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the jig will be up when he shows up on TV and looks a lot like Will Ferrell, who produces the series along with the rest of the Funny or Die crew) is the megalomaniacal author of the book, and his persona has become the avatar of IFC's marketing for the show. "[Andrew Steele and Matt Piedmont, who wrote the series] created a character—well, we don't even like to call him a character," head of marketing Blake Callaway tells AdFreak. "We like to pretend he's real. We've written the fake book reviews. He's committed to literacy, because if you can't read, you can't read Jonrosh." The writer's megalomaniacal streak is borne out in the ambitions of the miniseries, which appears to span a period from the 1930s to the 1980s, if the trailer (see below) is any indication. So IFC has an appropriately grandiose ad campaign, with the book-focused executions littering bookstores and branded Little Free Libraries installed in cities like Dallas and Minneapolis in partnership with that organization. Callaway says he hopes to entice writers from the blockbuster-ier end of the literary spectrum to turn out for the show's Los Angeles premiere in January. "[James Patterson] is on our wish list,"... Continue reading at 'AdWeek'
[ AdWeek | 2013-11-15 00:00:00 UTC ]
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The May 31 BookExpo breakfast will feature Lupita Nyong’o, author of 'Sulwe;' Tomi Adeyemi, author of 'Children of Virtue and Vengeance;' Eoin Colfer, author of 'The Fowl Twins;' and Da Chen, author of 'Girl Under a Red Moon.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-12 00:00:00 UTC ]
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She wrote the novel entirely on her iPhone, and now it's being read by millions. Continue reading at Stuff
[ Stuff | 2019-02-11 00:00:00 UTC ]
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Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek
[ AdWeek | 2019-02-08 00:00:00 UTC ]
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The longlist has been revealed for the 2019 Wellcome Book Prize, with six debuts in line for the contest’s 10th anniversary award as memoirs dominate the non-fiction titles. Continue reading at The Bookseller
[ The Bookseller | 2019-02-06 00:00:00 UTC ]
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In the wake of accusations of sexual misconduct, Jay Asher’s literary agency dropped him, speaking engagements and book signings were canceled, and some bookstores removed his novels from their shelves. Continue reading at The New York Times
[ The New York Times | 2019-01-25 00:00:00 UTC ]
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Simon Mason has been appointed chief executive officer at The Book People as William Wellesley steps down to become a non-executive director. Continue reading at The Bookseller
[ The Bookseller | 2019-01-19 00:00:00 UTC ]
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Recognizing the Brexit deadline that follows March's London Book Fair, the Author of the Day events include three writers from the Continent. The post London Book Fair Names Its 2019 ‘Author of the Day’ Lineup appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-14 00:00:00 UTC ]
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Our Castle by the Sea by Lucy Strange (Chicken House) is January’s Independent Booksellers’ Children’s Book of the Month, chosen by the Booksellers Association’s children’s bookselling group. Continue reading at The Bookseller
[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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"The Color Purple" author Alice Walker last week endorsed a book by a British conspiracy theorist frequently accused of anti-Semitism, and literary observers are speaking out on social media. Walker, the Pulitzer Prize-winning novelist, poet and activist, was interviewed for the New York Times... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-19 00:00:00 UTC ]
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Authors and critics have called for newspapers to increase the space they allow for children’s book reviews after only 7% of the titles chosen for newspapers’ books of the year round-ups were for kids. Continue reading at The Bookseller
[ The Bookseller | 2018-12-18 00:00:00 UTC ]
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We asked the authors of our top 10 books of 2018 to share their favorite titles published this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-13 00:00:00 UTC ]
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William Collins has acquired The Science of Storytelling, the next book by Will Storr, author of 2016’s Selfie: How the West Became Self-Obsessed (Picador). Continue reading at The Bookseller
[ The Bookseller | 2018-12-13 00:00:00 UTC ]
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Former First Lady Michelle Obama's debut book, 'Becoming,' has become the year's bestseller to date and doesn't look likely to be leaving the #1 slot in the Apple Books store anytime soon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-11 00:00:00 UTC ]
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Waterstones has named The House Between Tides by Sarah Maine as its Scottish Book of the Year. Continue reading at The Bookseller
[ The Bookseller | 2018-12-06 00:00:00 UTC ]
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One of Mexico’s best-known authors has apologized for the public use of a coarse expression denounced as sexist and anti-gay. “I regret profoundly having used an unfortunate and vulgar phrase, and would hate it if this were interpreted as an aggression against feminist causes or the gay... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-01 00:00:00 UTC ]
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The inaugural Irish Book Week has unveiled its nationwide programme, featuring authors including Donal Ryan and John Boyne. Continue reading at The Bookseller
[ The Bookseller | 2018-10-17 00:00:00 UTC ]
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At the Frankfurt Book Fair’s inaugural Audiobook Conference on Wednesday, experts told attendees that the audio book is indeed a global trend with more growth to come. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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The Man Booker Prize for Fiction (October 16) is preceded by a series of events with shortlisted authors, and London Book Fair has opened its search for its official 2019 literacy charity. The post Industry Notes: Man Booker’s Shortlisted Authors, London Book Fair’s Literacy Charity appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-01 00:00:00 UTC ]
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The SDG Book Club–a new collaboration between the International Publishers Association and the United Nations' Outreach Division–will curate young readers' books correlating with each of the UN's Sustainable Development Goals over 17 months. The post IPA and UN Unveil ‘SDG Book Club’ Promoting... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-24 00:00:00 UTC ]
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While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music... Continue reading at AdWeek
[ AdWeek | 2018-09-21 00:00:00 UTC ]
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