IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the jig will be up when he shows up on TV and looks a lot like Will Ferrell, who produces the series along with the rest of the Funny or Die crew) is the megalomaniacal author of the book, and his persona has become the avatar of IFC's marketing for the show. "[Andrew Steele and Matt Piedmont, who wrote the series] created a character—well, we don't even like to call him a character," head of marketing Blake Callaway tells AdFreak. "We like to pretend he's real. We've written the fake book reviews. He's committed to literacy, because if you can't read, you can't read Jonrosh." The writer's megalomaniacal streak is borne out in the ambitions of the miniseries, which appears to span a period from the 1930s to the 1980s, if the trailer (see below) is any indication. So IFC has an appropriately grandiose ad campaign, with the book-focused executions littering bookstores and branded Little Free Libraries installed in cities like Dallas and Minneapolis in partnership with that organization. Callaway says he hopes to entice writers from the blockbuster-ier end of the literary spectrum to turn out for the show's Los Angeles premiere in January. "[James Patterson] is on our wish list,"... Continue reading at 'AdWeek'
[ AdWeek | 2013-11-15 00:00:00 UTC ]
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Books have been saving Steff Green since she was a child growing up in central Hawke's Bay. Continue reading at Stuff
[ Stuff | 2018-06-01 00:00:00 UTC ]
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It's hard enough getting John Dunmore to stop and sit down; getting him to talk about himself is almost impossible. Continue reading at Stuff
[ Stuff | 2018-06-01 00:00:00 UTC ]
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Paula Hawkins, Margaret Atwood, Neil Gaiman and Robert Webb are among the authors donating thousands of books to Oxfam in a bid to boost sales in the charity's shops and raise money for its work. Continue reading at The Bookseller
[ The Bookseller | 2018-05-30 00:00:00 UTC ]
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A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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This is the last year that British authors are likely to be eligible to enter the European Book Prize (Prix du Livre Européen), with the UK's exit from the European Union looming in March 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-04-26 00:00:00 UTC ]
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Fifty of the UK’s authors and illustrators, including Sir Michael Morpurgo, Chris Riddell and Jacqueline Wilson, have pledged their support for a campaign encouraging the book industry to ditch the plastic. Continue reading at The Bookseller
[ The Bookseller | 2018-04-24 00:00:00 UTC ]
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In a groundbreaking study of more than two million books published in North America between 2002 and 2012, scholars found that books by women authors are priced 45% less than those of their male counterparts. The researchers, sociologist Dana Beth Weinberg and mathematician Adam Kapelner, both... Continue reading at Fast Company
[ Fast Company | 2018-04-23 00:00:00 UTC ]
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At the Los Angeles Times’ Festival of Books, authors who may rarely be seen are able to show a bit more personality than usual. Our photographer Jay L. Clendenin was able to coax fun moments out of authors who stopped by the L.A. Times Studio at the University of Southern California. Here are... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-23 00:00:00 UTC ]
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Abortion, gun violence, the global refugee crisis and the degradation of the Great Lakes were among the subjects of books honored Friday at the 38th annual Los Angeles Times Book Prizes. The awards were presented at USC’s Bovard Auditorium on the eve of the two-day L.A. Times Festival of Books,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-21 00:00:00 UTC ]
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Overwriting is a common problem among beginners, but it happens to the best of them – ask a professional editorMost writers I know massively overwrite. How common is it for a published author to have had an editor do a big cutting job?Retired 72-year-old psychotherapist, living in IndiaRichard... Continue reading at The Guardian
[ The Guardian | 2018-04-21 00:00:00 UTC ]
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In a joint venture with Mignon Fogarty, better known to her fans as Grammar Girl, Macmillan is producing the QDT podcast network, as well as a series of Quick and Dirty Tips books by Fogarty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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Does the burgeoning technology—best known in the finance industry for powering cryptocurrencies like Bitcoin—hold promise for publishing? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-11 00:00:00 UTC ]
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Ahead of its fourth anniversary, how is the organization faring? PW recently caught up with Brianna Schofield, executive directors of the Authors Alliance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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Head of Zeus imprint Aria Fiction has signed a four-book deal with Rachel Brimble for her series of novels set in a department store in Bath. Continue reading at The Bookseller
[ The Bookseller | 2018-03-24 00:00:00 UTC ]
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IlluSalon, the biggest international illustration platform in China, works with around 4,000 illustrators from more than 50 countries. For Hou Mingliang, founder of IlluSalon and host of the Global Illustration Award (as well as president of Kids Media), young and professional illustrators–with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Jennifer Nansubuga Makumbi's debut novel was initially rejected by British publishers. Continue reading at BBC News
[ BBC News | 2018-03-08 00:00:00 UTC ]
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British, American, Lithuanian, Estonian, and Latvian writers are featured in this year's timely lineup at London Book Fair, Joanna Trollope seeing her newest book released on Thursday (February 22) and Nora Ikstena with a UK release on March 1. The post Industry Notes: London Book Fair Adds... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-20 00:00:00 UTC ]
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Schools can apply for book donations from authors, bloggers and booksellers via a new scheme set up by Maz Evans, the the author of the Who Let the God’s Out? series (Chicken House). Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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The National Book Foundation has established a fifth National Book Award, one for translated works of fiction and nonfiction published in the U.S. The new award will be presented at the 69th National Book Awards this November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-31 00:00:00 UTC ]
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