Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist

IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the jig will be up when he shows up on TV and looks a lot like Will Ferrell, who produces the series along with the rest of the Funny or Die crew) is the megalomaniacal author of the book, and his persona has become the avatar of IFC's marketing for the show. "[Andrew Steele and Matt Piedmont, who wrote the series] created a character—well, we don't even like to call him a character," head of marketing Blake Callaway tells AdFreak. "We like to pretend he's real. We've written the fake book reviews. He's committed to literacy, because if you can't read, you can't read Jonrosh." The writer's megalomaniacal streak is borne out in the ambitions of the miniseries, which appears to span a period from the 1930s to the 1980s, if the trailer (see below) is any indication. So IFC has an appropriately grandiose ad campaign, with the book-focused executions littering bookstores and branded Little Free Libraries installed in cities like Dallas and Minneapolis in partnership with that organization. Callaway says he hopes to entice writers from the blockbuster-ier end of the literary spectrum to turn out for the show's Los Angeles premiere in January. "[James Patterson] is on our wish list,"... Continue reading at 'AdWeek'

[ AdWeek | 2013-11-15 00:00:00 UTC ]
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Christian Publishers Find Added Value in Book Awards

Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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This author wrote a book based on a Florence and the Machine album.

Have you ever listened to one of your favorite albums on repeat, gotten lost in the sweeping, cinematic feel of it, knew it so well that you began picturing it as a narrative, filled in the details missing from the music, and then realized the story you were telling was almost fully independent... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-20 20:20:20 UTC ]
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Dan Brown … Children’s Book Author?

For his latest project, the writer best known for “The Da Vinci Code” is turning his attention to a younger audience. Continue reading at The New York Times

[ The New York Times | 2020-02-20 14:15:06 UTC ]
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Bonnier Books UK announces promotions in non-fiction team

Bonnier Books UK has announced promotions for Ciara Lloyd, Beth Eynon and Madiya Altaf in its non-fiction team. Continue reading at The Bookseller

[ The Bookseller | 2020-02-19 15:27:11 UTC ]
More news stories like this | All news stories tagged with: #bonnier #announced promotions #non-fiction team


Judy Blume to Headline BookExpo’s 2020 Children’s Book & Author Breakfast

ReedPop announced the author lineup for BookExpo’s 2020 Children’s Book & Author Breakfast, which will be held on Friday, May 29, at the Javits Center in New York City, and hosted and moderated by renowned children's author Judy Blume. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-18 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #children’s book #children's author #javits center #judy blume #renowned children


Promotions for McKeown and Dumughn in Bonnier Books UK marketing team

Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller

[ The Bookseller | 2020-02-17 21:03:18 UTC ]
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How 12 authors turned their book dedications into grand romantic gestures

Maeve Binchy, Carl Sagan and Fredrik Backman have all professed their love in indelible ways. Continue reading at The Washington Post

[ The Washington Post | 2020-02-11 18:15:34 UTC ]
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Facebook's Ads Libraries isn't enough to keep NZ election clean

OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff

[ Stuff | 2020-02-07 16:00:00 UTC ]
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SHARJAH FOCUS: Which authors are coming to London Book Fair?

Khulood Al Mu’alla Khulood Al Mu’alla was chosen this year as an honorary member of the Costa Rica Poetry Foundation and advisor to the International Poetry Festival of Costa Rica. She was honoured along with three poets as part of His Highness Sheikh Mohammed bin Rashid Al Maktoum Poets of... Continue reading at British Council global

[ British Council global | 2020-01-27 10:55:59 UTC ]
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LinkedIn’s SlideShare is a vast emporium for pirated e-books. Authors are paying the price

From bestsellers to textbooks, stolen content is easily found on a 14-year-old hosting service operated by Microsoft’s social network. Mid-level writers are hurt the most. If you want to purchase a copy of The Institute, Stephen King’s latest novel about supernatural kids, you could find it at... Continue reading at Fast Company

[ Fast Company | 2020-01-15 13:00:52 UTC ]
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Reading will supposedly make you a better person. That’s not the real reason to pick up a book.

Sure, novels can encourage empathy and other virtues, but what they offer is more subtle, more complicated, more important. Continue reading at The Washington Post

[ The Washington Post | 2020-01-09 15:00:00 UTC ]
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'Nobody in Tesco buys spy books by women': how female authors took on the genre

Publishing’s long established boys’ club in espionage fiction is having its cover blown by a new school led by Stella Rimington, Manda Scott and Charlotte PhilbyWhen Stella Rimington, the former director general of MI5 and spy author, wrote a new foreword last year to The Spy’s Bedside Book,... Continue reading at The Guardian

[ The Guardian | 2020-01-07 09:00:54 UTC ]
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A Queer Reading List from LGBTQ-Identified Authors at the PDX Book Festival

THIS NOVEMBER, the PDX Book Festival took place in Portland, Oregon. The annual one-day event always includes some of the best contemporary writers, and many of the best contemporary writers are queer. (We are good artists.) This year, the festival included over 100 authors participating in... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-12-22 20:00:19 UTC ]
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Rise of comic book piracy 'a real problem'

Comic book creators search for ways to combat the rise of illegal digital sharing of their work. Continue reading at BBC World

[ BBC World | 2019-11-29 13:41:32 UTC ]
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Serpent's Tail signs two-book deal with debut author Alice Ash

Serpent’s Tail has acquired an "irresistibly surreal" debut short story collection by Alice Ash. Continue reading at The Bookseller

[ The Bookseller | 2019-11-26 21:39:09 UTC ]
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Author hits back after West Virginia library removes LGBT picture book from shelves

‘Gay adults grew up reading straight romances,’ says writer Daniel Haack after US library withdraws Prince & Knight from shelvesThe author of a rhyming picture book removed from the shelves of a West Virginia library has hit back at protesters, suggesting that anyone concerned the book could... Continue reading at The Guardian

[ The Guardian | 2019-11-20 12:31:16 UTC ]
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Maddox Promoted to V-P of Book Publishing at B&H

Devin Maddox, formerly trade book publisher at B&H, has been promoted to v-p of book publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-20 05:00:00 UTC ]
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Interview With Beth O’Leary, Author of WHSmith 2019 Fiction Book of the Year

Congratulations to Beth O'Leary! Her debut novel The Flatshare was recently announced as 2019 Fiction Book of the Year by the British retailer WHSmith—an honor previously bestowed on books such as Eleanor Oliphant is Completely Fine by Gail Honeyman and The Girl on the Train by Paula... Continue reading at Writer's Digest

[ Writer's Digest | 2019-11-19 11:00:22 UTC ]
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Avon signs debut author Hannah Sunderland in two-book deal

HarperCollins has snapped up two women’s fiction books by debut author Hannah Sunderland. Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 02:55:49 UTC ]
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Yang Hongying: One of China’s Bestselling Children’s Book Authors

One of Yang Hongying's most successful series now is 12 years old and has sold more than 70 million copies. Her total unit sales exceed 160 million units. The post Yang Hongying: One of China’s Bestselling Children’s Book Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-11-01 05:30:25 UTC ]
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