Digital advertising is Google and Facebook's market to lose, where the safety (and scale, and data and automation) of a walled garden have allowed them to grab 77% of gross spending online and nearly every new dollar spent. Unless a media buy goes through Facebook or Google, buyers rightly worry that a lot of the money spent is going to a bot, a spoofed site, or worse. Good quality publishers that exist in the open web, and supply content to Google and Facebook, are at risk because of these issues.Brands spend the money, and therefore are in the best position to make changes for the better. There are several practical ways brands can treat good publishers more like allies in the quest to reduce problems and retain high-quality content.1. Treat good publishers well. Treating all publishers the same threatens the top end of the content market. Real publishers like NBCU and The Washington Post should not be treated the same as gotbabes.net, even if they sit side by side in a trading platform dashboard. Agency media buyers have no incentive to treat good publishers well in the short term -- low prices and scale are everything. Anytime a new issue such as viewability or nonhuman traffic is surfaced, a new blanket process is created that all publishers must follow. Buyers have metrics and controls that are time consuming and expensive for good publishers, who rarely fall afoul of the rules when compared to the long tail. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-07-07 00:00:00 UTC ]
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In a letter welcoming the Hachette Book Group staff back from the holiday break, CEO Michael Pietsch called 2021 “a very successful year for HBG," while also noting that challenges such as supply chain disruptions and return-to-office uncertainties didn't end with the arrival of a new year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
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Redu, Belgium, was for decades a destination for book lovers. But now more than half of its bookstores have closed. Continue reading at The Washington Post
[ The Washington Post | 2021-12-26 14:43:23 UTC ]
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Rob Moss has announced he will be stepping down from his role as m.d. at online bookseller Wordery. Continue reading at The Bookseller
[ The Bookseller | 2021-12-21 12:03:25 UTC ]
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Penguin Random House is disputing the U.S. Department of Justice's main argument in the government's lawsuit to block PRH’s acquisition of S&S, namely that the merger would lead to "substantial harm to authors of anticipated top-selling books and ultimately, consumers.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-13 05:00:00 UTC ]
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Lee Lai’s Stone Fruit is the kind of book that stays with you. Since I finished reading it, the graphic novel has been lingering in the corners of my mind, sticky and sweet as a nectarine. It’s a book about family, breakups, queerness, childhood, sisters, and healing, but most of all, Stone... Continue reading at Electric Literature
[ Electric Literature | 2021-12-09 12:00:00 UTC ]
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Waterstones m.d James Daunt says the retailer is in "very good shape" heading towards Christmas, despite issues with the global supply chain. Continue reading at The Bookseller
[ The Bookseller | 2021-12-07 01:00:41 UTC ]
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Author and editor of the New York Times Book Review Pamela Paul and New York Times journalist Cecilia Kang join hosts Whitney Terrell and V.V. Ganeshananthan to consider how social media and search engines have changed everyday life. First, Paul provides a nostalgia tour of pre-internet life,... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-02 09:50:49 UTC ]
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Lisa Highton is stepping down from her role as publisher at John Murray Press imprint Two Roads. Continue reading at The Bookseller
[ The Bookseller | 2021-12-01 12:04:50 UTC ]
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Picador has stopped distribution of Alice Sebold's memoir Lucky as the author apologised to the man who was exonerated of her rape last week, 40 years after his conviction. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 20:34:54 UTC ]
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What all comes together to make a food memoir good? A combination of food, context, history, voice, and more. Continue reading at Book Riot
[ Book Riot | 2021-11-26 11:34:00 UTC ]
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At the upcoming Guadalajara International Book Fair, the Bologna Children's Book Fair stages programming aimed at illustrators. The post At Guadalajara: Bologna Children’s Book Fair Makes Its Next Stop appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-24 19:08:50 UTC ]
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Fox News boss has made few public comments about ex-president who was championed by many of the network’s commentatorsFox News boss Rupert Murdoch has said Donald Trump should stop focusing “on the past” in a rare public rebuke of the former US president.On Wednesday addressing the annual... Continue reading at The Guardian
[ The Guardian | 2021-11-17 23:11:42 UTC ]
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Amazon has announced it will stop accepting UK-issued Visa credit cards over high fees. Continue reading at The Bookseller
[ The Bookseller | 2021-11-17 17:57:09 UTC ]
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A library goldfish finds a new job as a therapy fish and more good book news this week. Continue reading at Book Riot
[ Book Riot | 2021-11-12 11:41:00 UTC ]
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Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations. Continue reading at Media Week
[ Media Week | 2021-11-11 20:15:28 UTC ]
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This year's CONTEC México program from Frankfurter Buchmesse brings together textual and visual storytellers. The post CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-08 19:38:44 UTC ]
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Propagate Content has bagged the film rights for Avni Doshi's Booker Prize-shortlisted novel Burnt Sugar (Hamish Hamilton). Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 05:42:15 UTC ]
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Reeder, a professor of New Testament and co-coordinator of the gender studies program at Westmount College, introduces a new interpretation to the Samaritan woman in John 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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The Justice Department is suing to block a $2.2 billion book publishing deal that would have reshaped the industry Continue reading at ABC News
[ ABC News | 2021-11-02 21:39:48 UTC ]
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Hodder & Stoughton has announced a restructure to the fiction editorial team with Jo Dickinson stepping up and Kate Howard leaving the company after 16 years. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 12:31:59 UTC ]
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