Digital advertising is Google and Facebook's market to lose, where the safety (and scale, and data and automation) of a walled garden have allowed them to grab 77% of gross spending online and nearly every new dollar spent. Unless a media buy goes through Facebook or Google, buyers rightly worry that a lot of the money spent is going to a bot, a spoofed site, or worse. Good quality publishers that exist in the open web, and supply content to Google and Facebook, are at risk because of these issues.Brands spend the money, and therefore are in the best position to make changes for the better. There are several practical ways brands can treat good publishers more like allies in the quest to reduce problems and retain high-quality content.1. Treat good publishers well. Treating all publishers the same threatens the top end of the content market. Real publishers like NBCU and The Washington Post should not be treated the same as gotbabes.net, even if they sit side by side in a trading platform dashboard. Agency media buyers have no incentive to treat good publishers well in the short term -- low prices and scale are everything. Anytime a new issue such as viewability or nonhuman traffic is surfaced, a new blanket process is created that all publishers must follow. Buyers have metrics and controls that are time consuming and expensive for good publishers, who rarely fall afoul of the rules when compared to the long tail. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-07-07 00:00:00 UTC ]
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The chief executive of the largest publisher in the U.S., Penguin Random House, has stepped down. Markus Dohle oversaw the attempted acquisition of Simon & Schuster. Continue reading at The New York Times
[ The New York Times | 2022-12-09 14:47:10 UTC ]
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The CEO of Penguin Random House, the world’s largest trade publisher, is stepping down Continue reading at ABC News
[ ABC News | 2022-12-09 13:58:45 UTC ]
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Penguin Random House CEO Markus Dohle has relinquished his position at the head of the publisher, “at his own request and on the best of mutual terms,” just weeks after a federal judge blocked the publisher’s attempt to acquire rival Big Five publisher Simon & Schuster. PRH president and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
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As Christmas came to be celebrated in the home, choosing the right volume was a way to show intimate understanding of the person opening the package. Continue reading at The New York Times
[ The New York Times | 2022-12-02 15:52:40 UTC ]
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The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
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The deal to acquire Simon & Schuster would have made the buyer, Penguin Random House, even larger, and reduced the number of big publishers in the U.S. to four. Continue reading at The New York Times
[ The New York Times | 2022-11-21 22:50:04 UTC ]
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Penguin Random House’s agreement to buy Simon & Schuster is set to fall through. Simon & Schuster’s parent company decided not to extend it after a judge blocked the purchase. Continue reading at The New York Times
[ The New York Times | 2022-11-21 02:56:51 UTC ]
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We all know books have the power to move us to tears, and that those tears have the power to move books. Last year, with the sudden rise on popularity of certain titles, the publishing industry realized that BookTok might have the ability to shape the market. One reader cries on camera about... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-18 18:44:22 UTC ]
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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The venture capital market is slowing -- and while that might be a good thing for some investors, it'll likely be more difficult for media companies to raise capital. Continue reading at Digiday
[ Digiday | 2022-11-10 05:01:00 UTC ]
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Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Blockbuster first-week sales of Colleen Hoover’s 'It Starts with Us' was not enough to prevent unit sales of print books from falling 9.1% last week compared to the week ended October 23, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Literary Hub is pleased to reveal the cover for Luis Alberto Urrea’s Good Night, Irene, the latest novel from the bestselling novelist and Pulitzer Prize and NBCC finalist, which will be published by Little, Brown, this spring. Here’s how the publisher describes the novel: In 1943, Irene... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-21 13:30:51 UTC ]
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Something evil this way comes to Netflix this month: 'The School for Good and Evil,' based on the 2013 novel of the same name by Soman Chainani, which launched a bestselling book series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-20 04:00:00 UTC ]
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The former Eurovision winner had backed Glasgow, which lost to Liverpool in its bid to host the 2023 song contest. Continue reading at BBC News
[ BBC News | 2022-10-08 07:32:25 UTC ]
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'The Good Asian' by Pornsak Pichetshote and Alexandrew Tefenkgi and 'Squire' by Nadia Shammas and Sara Alfageeh won Harvey Awards; and Sandman creator Neil Gaiman was inducted into the Harvey Awards Hall of Fame, during an awards ceremony held at Friday night during New York Comic Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-08 04:00:00 UTC ]
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‘A Good Man Is Hard to Find’ is one of the best-known short stories by Flannery O’Connor (1925-64), who produced a string of powerful stories during her short life. First published in the collection A Good Man Is Hard to Find in 1955, the story is about an American family […] Continue reading at Interesting Literature
[ Interesting Literature | 2022-09-26 14:00:41 UTC ]
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Translated by Charlotte Whittle The novel, Looking Back by Colombian author Juan Gabriel Vázquez, which has won a major literary prize in Mexico, will have many readers. It is one of the great novels to have been written in Spanish and its author tells us that the events it portrays also... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-23 08:52:19 UTC ]
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It’s not that Wonderwell isn’t a hybrid publishing company. But it’s hard to pigeonhole Wonderwell as only a hybrid publisher. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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What makes for a good book club question? Here are some tips to consider before your next book club meeting. Continue reading at Book Riot
[ Book Riot | 2022-09-09 10:37:00 UTC ]
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