Digital advertising is Google and Facebook's market to lose, where the safety (and scale, and data and automation) of a walled garden have allowed them to grab 77% of gross spending online and nearly every new dollar spent. Unless a media buy goes through Facebook or Google, buyers rightly worry that a lot of the money spent is going to a bot, a spoofed site, or worse. Good quality publishers that exist in the open web, and supply content to Google and Facebook, are at risk because of these issues.Brands spend the money, and therefore are in the best position to make changes for the better. There are several practical ways brands can treat good publishers more like allies in the quest to reduce problems and retain high-quality content.1. Treat good publishers well. Treating all publishers the same threatens the top end of the content market. Real publishers like NBCU and The Washington Post should not be treated the same as gotbabes.net, even if they sit side by side in a trading platform dashboard. Agency media buyers have no incentive to treat good publishers well in the short term -- low prices and scale are everything. Anytime a new issue such as viewability or nonhuman traffic is surfaced, a new blanket process is created that all publishers must follow. Buyers have metrics and controls that are time consuming and expensive for good publishers, who rarely fall afoul of the rules when compared to the long tail. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-07-07 00:00:00 UTC ]
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Translated by Charlotte Whittle The novel, Looking Back by Colombian author Juan Gabriel Vázquez, which has won a major literary prize in Mexico, will have many readers. It is one of the great novels to have been written in Spanish and its author tells us that the events it portrays also... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-23 08:52:19 UTC ]
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It’s not that Wonderwell isn’t a hybrid publishing company. But it’s hard to pigeonhole Wonderwell as only a hybrid publisher. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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What makes for a good book club question? Here are some tips to consider before your next book club meeting. Continue reading at Book Riot
[ Book Riot | 2022-09-09 10:37:00 UTC ]
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In a none-too-subtle defense of her real-life opinions, Rowling centered "The Ink Black Heart" on a YouTuber who's stabbed to death for their transphobic work. Continue reading at The Huffington Post
[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
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Sometime around 2006, everyone in publishing began to lament the death of the book section. In the face of declining readership, budget cuts, and mergers, newspapers began to realize that book review sections did not bring in enough ad revenue to cover their costs and so cut and culled until... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-26 16:03:34 UTC ]
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"Dopesick" author Beth Macy profiles the volunteers and outreach workers who bring hope, not judgment, to drug users. Continue reading at The Washington Post
[ The Washington Post | 2022-08-26 10:00:20 UTC ]
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New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian
[ The Guardian | 2022-08-15 16:03:52 UTC ]
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The justice department is seeking to block the $2.2bn merger between Penguin Random House and Simon & SchusterThe government and publishing titan Penguin Random House exchanged opening salvos in a federal antitrust trial Monday as the US seeks to block the biggest US book publisher from... Continue reading at The Guardian
[ The Guardian | 2022-08-01 16:24:36 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-25 08:52:18 UTC ]
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These middle grade and young adult science fiction and fantasy books are empowering and fun, and will provide the best light-hearted escape, like The Lost Ryū by Emi Watanabe Cohen. Continue reading at Book Riot
[ Book Riot | 2022-07-20 10:33:00 UTC ]
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On July 27, exactly two years to the date since she took over S&S's flagship imprint, Dana Canedy will step down from her position as senior v-p and publisher. Her predecessor, S&S president and CEO Jonathan Karp, will lead the imprint "for the foreseeable future." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-19 04:00:00 UTC ]
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John Gleeson, who was an assistant U.S. attorney, freshens the oft-told tale of Gotti’s downfall with a new perspective, insight and humor. Continue reading at The Washington Post
[ The Washington Post | 2022-07-08 12:00:29 UTC ]
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When it comes to writing historical fiction, one author finds that it’s the very human details that resonate with the reader. Continue reading at The Conversation
[ The Conversation | 2022-07-01 15:38:42 UTC ]
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News of rights sales from publishers and literary agents today come from England, Norway, Finland, Italy, and Germany. The post Rights Roundup: It Is Still Good To Be Max Seeck appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-17 21:18:39 UTC ]
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No disrespect meant to the downers of the literary world, but sometimes you just want a book that makes you smile. Continue reading at The Washington Post
[ The Washington Post | 2022-05-26 13:30:15 UTC ]
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Industry experts discussed the normalization of working from home, the dearth of in-person networking in the age of Covid-19, new expectations among a younger generation of publishing professionals, and more on the second day of the 2022 U.S. Book Show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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The former White House coronavirus official recalls using subversion and subterfuge to get the truth out. Continue reading at The Washington Post
[ The Washington Post | 2022-05-20 12:00:38 UTC ]
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Keanon Lowe left the NFL to coach high school sports, a series of fateful decisions that would change his life. Continue reading at The Washington Post
[ The Washington Post | 2022-05-12 11:00:17 UTC ]
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Shelby Van Pelt's novel joins the menagerie of books told from an animal's perspective. Continue reading at The Washington Post
[ The Washington Post | 2022-05-04 15:20:36 UTC ]
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A competition in academic publishing design and an aggregation of content relative to Ukraine from the Association of University Presses. The post Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-29 15:50:11 UTC ]
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