Stop the Collapse of Good Content in Three Easy Steps

Digital advertising is Google and Facebook's market to lose, where the safety (and scale, and data and automation) of a walled garden have allowed them to grab 77% of gross spending online and nearly every new dollar spent. Unless a media buy goes through Facebook or Google, buyers rightly worry that a lot of the money spent is going to a bot, a spoofed site, or worse. Good quality publishers that exist in the open web, and supply content to Google and Facebook, are at risk because of these issues.Brands spend the money, and therefore are in the best position to make changes for the better. There are several practical ways brands can treat good publishers more like allies in the quest to reduce problems and retain high-quality content.1. Treat good publishers well. Treating all publishers the same threatens the top end of the content market. Real publishers like NBCU and The Washington Post should not be treated the same as gotbabes.net, even if they sit side by side in a trading platform dashboard. Agency media buyers have no incentive to treat good publishers well in the short term -- low prices and scale are everything. Anytime a new issue such as viewability or nonhuman traffic is surfaced, a new blanket process is created that all publishers must follow. Buyers have metrics and controls that are time consuming and expensive for good publishers, who rarely fall afoul of the rules when compared to the long tail. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-07-07 00:00:00 UTC ]
News tagged with: #top end #time consuming #long tail

Other Publishing stories related to: 'Stop the Collapse of Good Content in Three Easy Steps'

Feel-good books to brighten your summer

If you find yourself longing for a happy ending, here are some of the most uplifting reads of the year so far. Continue reading at The Washington Post

[ The Washington Post | 2021-05-27 13:00:00 UTC ]
More news stories like this | News stories tagged with: #happy ending

Her Book Doesn’t Go Easy on Publishing. Publishers Ate It Up.

Zakiya Dalila Harris, a former editorial assistant, is making a splash with “The Other Black Girl,” her debut novel about an African-American woman navigating a nearly all-white workplace. Continue reading at The New York Times

[ The New York Times | 2021-05-23 20:21:45 UTC ]
More news stories like this | News stories tagged with: #book doesn #editorial assistant #black girl #debut novel

I am doing a good job

As it is award season, I wanted to write a piece about celebrating your wins and being proud of yourself – but every time I sat down to do so I ended up deleting what I had written and staring at a blank page. Imposter syndrome can strike at any point, and it’s effects can be crippling.... Continue reading at The Bookseller

[ The Bookseller | 2021-05-22 11:56:04 UTC ]
More news stories like this | News stories tagged with: #good job #blank page #imposter syndrome

The plot of ‘The Plot’ — the best thriller of the year (so far) — is too good to give away

The new novel by Jean Hanff Korelitz, the author behind “The Undoing,” is a sharp and twisty tale of literary paranoia. Continue reading at The Washington Post

[ The Washington Post | 2021-05-16 12:00:00 UTC ]
More news stories like this | News stories tagged with: #twisty tale

Hulley to retire from Clays role as Cuomo steps up

Clays c.e.o. Paul Hulley is retiring from his role next year, to be replaced by Edoardo Cuomo. Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 12:01:57 UTC ]
More news stories like this |

Try this easy tactic to trick your brain into making better decisions

When it comes to serious decisions in business or in life, this mental quirk can set us up for catastrophic failure unless we actively work to keep it in check. Imagine this: You’re heading for the cashier at your local bookstore when you pass a display selling coffee mugs for $5. There’s only... Continue reading at Fast Company

[ Fast Company | 2021-05-07 05:00:19 UTC ]
More news stories like this | News stories tagged with: #local bookstore #bookstore

Big Trade Publishers Have a Good Start to 2021

First quarter financial reports from five major trade publishers showed the sales momentum that built up through 2020 has carried over into this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #good start #sales momentum

Paris Lees | 'I grew up feeling like I wasn’t good enough, so to feel respected for my writing is really moving'

A contributing editor for British Vogue, Paris Lees made her name as the UKs first high-profile transgender woman to break into the mainstream when she was named top of the Pink List of the most influential LGBT people in Britain, and became the first “out” transgender woman to appear on BBC... Continue reading at The Bookseller

[ The Bookseller | 2021-05-01 02:56:30 UTC ]
More news stories like this | News stories tagged with: #contributing editor #british vogue #transgender woman #memoir

Review: Two iconic novelists, Adichie and Lahiri, step off their pedestals

Two big novelists take sharp turns in new books: Chimamanda Ngozi Adichie mourns in "Notes on Grief"; Jhumpa Lahiri writes a novel, "Whereabouts," in Italian. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-30 14:00:38 UTC ]
More news stories like this | News stories tagged with: #novelists

Good First Quarter for HBG

Hachette Book Group sales increased 9.1% in the quarter ended March 31, 2021, over last year's comparable quarter. Sales at all of Lagardère Publishing increased 11.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comparable quarter #lagardère

Meet the Good Guys: Close-up on Ed Brubaker and Sean Phillips

To mark the publication of Friend of the Devil, the latest graphic novel in their Reckless series, PW/ sat down to chat with Brubaker and Phillips about the new book, their long-time partnership, and a whole lot more. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ed brubaker #latest graphic #graphic novel

New Pilkey Title Leads a Good Week for Book Sales

An early 2021 Easter, combined with declining sales last spring as the pandemic heated up, resulted in a huge gain in unit sales of print books for the week ended March 28, 2021, over the comparable week last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #good week #book sales #declining sales #huge gain #print books

How Contemporary Novelists Are Confronting Climate Collapse in Fiction

This year marks the sixth anniversary of the 2015 Paris Agreement, an international accord that marks the first time nearly every nation on Earth promised to tackle the climate crisis. The goals set by that agreement, however, have not been met. As the climate crisis worsens, more novelists than... Continue reading at Literrary Hub

[ Literrary Hub | 2021-03-24 08:53:41 UTC ]
More news stories like this | News stories tagged with: #contemporary novelists #year marks #climate crisis #novelists

Facebook and News Corp Strike Pay Deal for Australian Content

The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times

[ The New York Times | 2021-03-16 18:21:40 UTC ]
More news stories like this | News stories tagged with: #australian content #legislation passed #australian government #news corp

Facebook to pay News Corp for content in Australia

The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News

[ BBC News | 2021-03-16 09:56:32 UTC ]
More news stories like this | News stories tagged with: #news corp

Rupert Murdoch's News Corp strikes deal as Facebook agrees to pay for Australian content

News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian

[ The Guardian | 2021-03-15 23:55:55 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #australian content #scott morrison #news corp

Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
More news stories like this | News stories tagged with: #sponsored content #publishers break #publishing industry

Maryland Legislature Passes Law Supporting Library Access to Digital Content

The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ensure libraries #rhode island #digital content #libraries

Question of the Day: How did data shape content creation in a year of change?

In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday

[ Digiday | 2021-03-10 02:00:00 UTC ]
More news stories like this | News stories tagged with: #post question #ways publishers #create content #vice president #publishing summit

Amazon Has a Responsibility to Stop Anti-Trans Misinformation

I’ll be the first to acknowledge Amazon and I make rather strange bedfellows. Raised on local libraries and used bookstores, I’ve long been a loyal customer to many of the indie bookshops cornered by the world’s largest online retailer, prizing them as community centers and places to find a... Continue reading at Literrary Hub

[ Literrary Hub | 2021-03-08 09:49:14 UTC ]
More news stories like this | News stories tagged with: #strange bedfellows #local libraries #community centers #libraries