Digital advertising is Google and Facebook's market to lose, where the safety (and scale, and data and automation) of a walled garden have allowed them to grab 77% of gross spending online and nearly every new dollar spent. Unless a media buy goes through Facebook or Google, buyers rightly worry that a lot of the money spent is going to a bot, a spoofed site, or worse. Good quality publishers that exist in the open web, and supply content to Google and Facebook, are at risk because of these issues.Brands spend the money, and therefore are in the best position to make changes for the better. There are several practical ways brands can treat good publishers more like allies in the quest to reduce problems and retain high-quality content.1. Treat good publishers well. Treating all publishers the same threatens the top end of the content market. Real publishers like NBCU and The Washington Post should not be treated the same as gotbabes.net, even if they sit side by side in a trading platform dashboard. Agency media buyers have no incentive to treat good publishers well in the short term -- low prices and scale are everything. Anytime a new issue such as viewability or nonhuman traffic is surfaced, a new blanket process is created that all publishers must follow. Buyers have metrics and controls that are time consuming and expensive for good publishers, who rarely fall afoul of the rules when compared to the long tail. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-07-07 00:00:00 UTC ]
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In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday
[ Digiday | 2021-03-10 02:00:00 UTC ]
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I’ll be the first to acknowledge Amazon and I make rather strange bedfellows. Raised on local libraries and used bookstores, I’ve long been a loyal customer to many of the indie bookshops cornered by the world’s largest online retailer, prizing them as community centers and places to find a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-08 09:49:14 UTC ]
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Reuben Jonathan Miller describes the dehumanizing web of restrictions they face outside prison. Continue reading at The Washington Post
[ The Washington Post | 2021-03-05 13:00:00 UTC ]
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‘Ceasing sales of these books is only part of our commitment and our broader plan to ensure Dr. Seuss Enterprises’ catalog represents and supports all communities and families.’ Six Dr. Seuss books are being pulled from publication, the organization who manages the late author’s legacy accounted... Continue reading at Fast Company
[ Fast Company | 2021-03-02 08:06:15 UTC ]
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As a queer Indigenous kid, Gary Lonesborough was alienated by the books he read. He hopes his new YA book gives a child like him the acceptance he never hadI’ve had a long relationship with telling stories. It hasn’t always been good.Mum and Dad were storytellers. They would tell stories to me... Continue reading at The Guardian
[ The Guardian | 2021-02-28 21:00:04 UTC ]
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I also love the way that surreality and exaggeration can work in short stories in ways that they don’t often in novels. The wilder the conceit, the harder it is to sustain, like it’s rocket fuel. The post Resisting the Easy Impulse: Te-Ping Chen in Conversation with Brenda Peynado appeared first... Continue reading at The Millions
[ The Millions | 2021-02-26 10:59:07 UTC ]
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Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:05:16 UTC ]
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“Stan Lee’s story is where objective truth goes to die,” writes biographer Abraham Riesman. Continue reading at The Washington Post
[ The Washington Post | 2021-02-18 13:35:36 UTC ]
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Google has signed a three-year agreement to carry content from News Corp publications. In the US, UK and Australia, Google’s News Showcase will now feature stories from The Wall Street Journal, MarketWatch and other outlets. The financial terms of th... Continue reading at Engadget
[ Engadget | 2021-02-17 18:42:24 UTC ]
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Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) has weighed in at the top of the UK Official Top 50 chart for a sixth consecutive week. Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 09:18:33 UTC ]
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Amid its twisty plot, “Blood Grove,” set in 1969 Los Angeles, highlights racial injustice. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 17:00:00 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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After 27 years, Jeff Bezos, the entrepreneur who turned an online bookstore into one of the most powerful companies in the world, announced his plans to step down as Amazon CEO. In an email to employees on Tuesday, Bezos said the transition will come in Q3, at which point he will become... Continue reading at AdWeek
[ AdWeek | 2021-02-02 21:43:59 UTC ]
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Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) has kept its grip on the UK Official Top 50 number one position for a fifth week running, scoring its sixth week in total in the top spot. Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 12:39:42 UTC ]
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Jeff Bezos, founder and CEO of Amazon, will hand over the CEO duties to Andy Jassy, head of Amazon Web Services, this summer. The company reported that sales in the year jumped 38% over 2019, to $386.1 million, and earnings skyrocketed 84%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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“Truly Like Lightning” is an irreverent and ambitious tale that shows off the “X-Files” actor’s literary chops. Continue reading at The Washington Post
[ The Washington Post | 2021-02-01 13:00:00 UTC ]
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Several organizations sent a letter to the Department of Justice on Friday urging it to stop Penguin Random House from purchasing Simon & Schuster. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-01-29 22:12:00 UTC ]
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Mary-Kay Wilmers is stepping down as editor of the London Review of Books after nearly three decades in the post. Continue reading at The Bookseller
[ The Bookseller | 2021-01-29 16:45:23 UTC ]
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Influential editor and co-founder of the literary magazine to be succeeded by senior staffMary-Kay Wilmers is stepping down from her role as editor of the London Review of Books, a position she has held for almost 30 years.Wilmers was one of the founders of the literary magazine in 1979, along... Continue reading at The Guardian
[ The Guardian | 2021-01-29 15:28:52 UTC ]
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