Steve Swartz is a veteran of Hearst’s print business, but as he takes over as CEO this week, he underscored ways the leading magazine company is adapting its products to digital formats. Swartz, the former head of Hearst’s newspaper business and for the past two years, its chief operating officer, officially succeeded Frank Bennack Jr. June 1 as chief executive of the privately run company. At a time when traditional media is challenged to keep up with the digital revolution, Swartz emphasized in a note to employees that the 126-year-old company was constantly reinvigorating its mature businesses. “As in the past, the success of our efforts will be led by the innovators among us, those with the belief in an idea and the drive to see it through, backed by a company willing to invest and take risks,” he wrote. Swartz isn’t expected to swerve radically from the company’s current direction, but he did point to a few new initiatives underway. A digital studio is being launched to research and develop new ideas. He said Hearst was “actively looking” to make more investments in its fastest-growing sectors: business information and entertainment. Swartz also said global expansion would continue to be important, pointing to a network of news and information sites that Hearst is building with one of its publishing partners across several cities in Russia. With Bennack having run Hearst nearly 30 years, it’s hard to imagine a time without him at the helm, and he’s not likely... Continue reading at 'AdWeek'
[ AdWeek | 2013-06-03 00:00:00 UTC ]
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The Pioneer Woman magazine puts Food Network host Ree Drummond on the newsstand. The post Hearst to Launch Another Celebrity Print Title appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-09 00:00:00 UTC ]
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Ad Age's editor leaves to write fiction, Playboy gets a new publisher, and more... The post Cosmo Alumni Take Over Real Simple|People on the Move — 12.7.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-07 00:00:00 UTC ]
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Today only, if you bundle together Amazon's Fire Tablet and Tap, you'll save $80 on the two. The bundle includes the Fire Tablet with 7" Display, Wi-Fi, and 16 GB of storage, and Amazon Tap, the Alexa-Enabled Portable Bluetooth Speaker. With the Fire tablet from Amazon you can enjoy millions of... Continue reading at PC World
[ PC World | 2016-12-05 00:00:00 UTC ]
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Good Housekeeping's December issue Hearst may be a 129-year-old media company, but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek
[ AdWeek | 2016-12-02 00:00:00 UTC ]
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Sandstone Press will publish Jane and Dorothy: A True Tale of Sense and Sensibility by Marian Veevers, linking to the bicentenary of Austen’s death in July 2017. Continue reading at The Bookseller
[ The Bookseller | 2016-11-20 00:00:00 UTC ]
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Responding to growing concerns over the spread of misinformation online in the weeks and months before Election Day, Facebook and Google have announced plans to restrict sites that publish fake news from using online advertising. Continue reading at Stuff
[ Stuff | 2016-11-16 00:00:00 UTC ]
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What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
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In addition to launching the Christian Writers Institute (CWI), a website offering classes for writers in a range of formats, literary agent Steve Laube is now publishing books under a new CWI imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-09 00:00:00 UTC ]
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Dozens of news publishers including ABC News, NowThis and the Washington Post plan to produce hours of live Facebook videos during Election Day. Most are focused on providing the latest election news from around the country. NowThis plans to counter-program by hosting a watch party on Facebook... Continue reading at Digiday
[ Digiday | 2016-11-08 00:00:00 UTC ]
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‘Jesus Always’ by Sarah Young hit #1 on PW’s Religion Nonfiction bestsellers list in October, while Karen Kingsbury took #2 on the Fiction chart with ‘A Baxter Family Christmas.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-07 00:00:00 UTC ]
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Ebury imprint Del Rey has acquired The One, an "original and modern take on a psychological thriller" by John Marrs. Continue reading at The Bookseller
[ The Bookseller | 2016-11-05 00:00:00 UTC ]
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Love to read historical fiction? Take our quiz and find out how well you really know the genre. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-11-04 00:00:00 UTC ]
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John Grisham's 'The Whistler' has pushed Paula Hawkins's 'The Girl on the Train' from its longstanding perch at the top of the iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-02 00:00:00 UTC ]
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The 2016 presidential election has ushered in many "firsts," from the nomination of the first female major party candidate to the first time (at least in memory) that a presidential nominee has been recorded saying that he likes to "grab women by the pussy." In light of these firsts—and many,... Continue reading at AdWeek
[ AdWeek | 2016-11-01 00:00:00 UTC ]
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The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted its fourth MagFront presentation at Hearst Tower, previewing... Continue reading at AdWeek
[ AdWeek | 2016-10-27 00:00:00 UTC ]
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The publisher dives deeper into information and data with latest purchase. The post Hearst Acquires Aviation Service CAMP appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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The Observer's Robert McCrum has described the shortlist for the Man Booker Prize as "among the best, and most confident, of recent years", calling the selected authors "a distinctive slate of new writers, all of them deserving of the attention bestowed on their work by Booker". Continue reading at The Bookseller
[ The Bookseller | 2016-10-25 00:00:00 UTC ]
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Steve Dillon, the legendary British comic book artist, known for his work on Preacher, Punisher, and 2000AD's Judge Dredd dies aged 54 Continue reading at BBC News
[ BBC News | 2016-10-23 00:00:00 UTC ]
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The Booker’s literary director Gaby Wood talks to Tom Tivnan about her first year in the hot seat. Continue reading at The Bookseller
[ The Bookseller | 2016-10-15 00:00:00 UTC ]
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