Steal This Idea: Winsight’s Restaurant Business Implements “Content Cycles”

Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago, Winsight Media and one of its flagship titles, Restaurant Business, which traces its roots all the way back to 1902, is no exception. While the magazine remains among the largest-circulation trade titles in its industry, Winsight says unique visitors to RB's website more than doubled in 2019 to around 450,000 per month, on average. "Our boom in audience is the result of a combination of strategic initiatives," says Winsight's chief digital officer, Tara Tesimu. "We’re an incredibly data-driven culture, so we’re always looking at what content will most appeal to our audience. Our editorial team is a powerhouse at understanding and engaging with their audience." Looking to capitalize on the brand's online growth, as well as relatively recent acquisitions such as the food industry market research firm Technomic in 2015 and the annual National Restaurant Association Show in 2018, the company opened 2020 by taking the dramatic step of reducing the formerly monthly magazine's print frequency by half and realigning its cross-platform strategy for the year around six, two-month-long “content cycles.” Focused around singular themes—“Food/Menu,” “Leadership,” “Future/Tech”—each content cycle... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
News tagged with: #big stories #big part #multiple channels #unique opportunity

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The eviction moratorium, the child tax credit, and the episodic poverty news cycle

Last week, the Biden administration called on Congress to extend a federal ban on evictions that health officials implemented last year as a response to the pandemic, citing the White House’s view that a recent Supreme Court ruling prohibited it from taking unilateral action. On Friday—with the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-08-03 12:35:32 UTC ]
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Emily Oster says you should run your family like a business. Does that work in 2021 — or ever?

In the new book ‘The Family Firm,’ the controversial economics professor shares how to use meetings, rules and data to sort out parenting decisions Continue reading at The Washington Post

[ The Washington Post | 2021-07-30 12:00:00 UTC ]
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The tedium of the Trump-books news cycle

“The Trump books are coming.” Late last month, Katie Rogers, a White House correspondent at the New York Times, warned us that we could soon expect a raft of new titles about Trump’s final months in office to hit bookstores, written by big-name reporters from her beat and the wider world of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-14 12:33:57 UTC ]
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In-Person, Online: Edinburgh International Book Festival’s Business of Books

Amid some 250 events in August's hybrid edition of the Edinburgh International Book Festival, a group of programs welcomes industry players. The post In-Person, Online: Edinburgh International Book Festival’s Business of Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-09 18:10:26 UTC ]
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DHH Agency celebrates decade in business with expansion and major deals

The DHH Literary Agency is celebrating its 10th anniversary this month with an expansion accompanied by a string of major debut writer deals signed through lockdown Zoom sessions. Continue reading at The Bookseller

[ The Bookseller | 2021-06-21 13:29:00 UTC ]
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Portuguese-Language SDG Book Club: Open for Business

The Portuguese-language SDG Book Club is divided into an effort in Portugal and a sister program in Brazil, each announcing its reading list. The post Portuguese-Language SDG Book Club: Open for Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-10 14:49:12 UTC ]
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PRH and Waterstones resolve dispute and return to 'business as usual'

Penguin Random House and Waterstones say they have returned to “business as usual” following a dispute that saw the bookseller limit the visibility of PRH titles in its stores. Continue reading at The Bookseller

[ The Bookseller | 2021-06-04 12:14:36 UTC ]
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RBmedia Buys M-H Professional Audiobook Business

RBmedia has acquired the audiobook publishing business of McGraw-Hill Professional in a deal that adds about 400 business books to the audio publisher's list, chief content officer Troy Juliar said. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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‘Places of Mind: A Life of Edward Said’ explores the full spectrum of sources that shaped the scholar’s ideas

Nearly 20 years after Said’s death, Timothy Brennan revisits the professor’s life. Continue reading at The Washington Post

[ The Washington Post | 2021-04-28 13:00:00 UTC ]
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SPCK buys Lion Hudson's publishing business

The Society for Promoting Christian Knowledge (SPCK) is acquiring the publishing business of Lion Hudson from the AFD Group to become the UK’s largest Christian publisher.    Continue reading at The Bookseller

[ The Bookseller | 2021-04-21 20:30:24 UTC ]
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Springer Nature Reports on 2020: ‘Sustainable Business’

In both corporate social responsibility and in content production as a major academic publisher, Springer Nature had a big 2020. The post Springer Nature Reports on 2020: ‘Sustainable Business’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-08 13:54:00 UTC ]
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The Guardian view on the writing business: readers must ultimately benefit | Editorial

People want stories and that means cultivating a publishing ecosystem where big and small can flourishThis week both the UK’s Competition and Markets Authority and the Department of Justice in the US announced investigations into the planned $2.2bn acquisition of the publisher Simon &... Continue reading at The Guardian

[ The Guardian | 2021-03-28 17:25:47 UTC ]
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Facebook and News Corp Strike Pay Deal for Australian Content

The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times

[ The New York Times | 2021-03-16 18:21:40 UTC ]
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Facebook to pay News Corp for content in Australia

The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News

[ BBC News | 2021-03-16 09:56:32 UTC ]
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Rupert Murdoch's News Corp strikes deal as Facebook agrees to pay for Australian content

News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian

[ The Guardian | 2021-03-15 23:55:55 UTC ]
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Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
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Maryland Legislature Passes Law Supporting Library Access to Digital Content

The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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Question of the Day: How did data shape content creation in a year of change?

In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday

[ Digiday | 2021-03-10 02:00:00 UTC ]
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Springboard: Watson, Little toasts 50 years in business with staunch performance in lockdown

While not celebrating its half century in exactly the manner it had planned, literary agency Watson, Little has had a solid year despite the pandemic, according to its managing director. Continue reading at The Bookseller

[ The Bookseller | 2021-03-05 06:27:31 UTC ]
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Sunak's budget announces restart grants, furlough and business rates holiday extension

Chancellor Rishi Sunak has laid out his budget, announcing £6,000 “restart” grants for shops alongside an extension of furlough and the business rates holiday. Continue reading at The Bookseller

[ The Bookseller | 2021-03-02 20:51:28 UTC ]
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