Steal This Idea: Winsight’s Restaurant Business Implements “Content Cycles”

Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago, Winsight Media and one of its flagship titles, Restaurant Business, which traces its roots all the way back to 1902, is no exception. While the magazine remains among the largest-circulation trade titles in its industry, Winsight says unique visitors to RB's website more than doubled in 2019 to around 450,000 per month, on average. "Our boom in audience is the result of a combination of strategic initiatives," says Winsight's chief digital officer, Tara Tesimu. "We’re an incredibly data-driven culture, so we’re always looking at what content will most appeal to our audience. Our editorial team is a powerhouse at understanding and engaging with their audience." Looking to capitalize on the brand's online growth, as well as relatively recent acquisitions such as the food industry market research firm Technomic in 2015 and the annual National Restaurant Association Show in 2018, the company opened 2020 by taking the dramatic step of reducing the formerly monthly magazine's print frequency by half and realigning its cross-platform strategy for the year around six, two-month-long “content cycles.” Focused around singular themes—“Food/Menu,” “Leadership,” “Future/Tech”—each content cycle... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
News tagged with: #big stories #big part #multiple channels #unique opportunity

Other Publishing stories related to: 'Steal This Idea: Winsight’s Restaurant Business Implements “Content Cycles”'

UK and USA: Financial Times and McKinsey Announce a Business Book of the Year Shortlist

Eligible for books originally published in English or in translation, the FT-McKinsey program looks for work to 'stand the test of time.' The post UK and USA: Financial Times and McKinsey Announce a Business Book of the Year Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-23 20:22:39 UTC ]
More news stories like this | News stories tagged with: #post uk #business book #year shortlist #book of the year

Booksellers Talk Lost Books, Sex, and Good Business at NAIBA/SIBA Conference

In packed workshop sessions and thematic buzz panels, booksellers and editors were able to rekindle much of the educational reason for attending—and some of the interpersonal reasons as well. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #good business

IDW Names Brustrom to Head New Family Content Division

IDW Media Holdings announced plans to launch a kids, family, and young adult division as part of its IDW Entertainment and IDW Publishing units. The division will operate under the direction of Jeff Brustrom, who has been named its v-p, and will focus primarily on animation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #idw entertainment #focus primarily

Richard Charkin: A British Publisher at Harvard Business School

Almost 30 years ago, another Cambridge was where Richard Charkin learned about 'the need to see things through others' eyes.' The post Richard Charkin: A British Publisher at Harvard Business School appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-21 13:12:48 UTC ]
More news stories like this | News stories tagged with: #richard charkin #british publisher

Bowman takes business development role at Chelsea Green

Anne Bowman has been appointed vice-president of business development and global sales at Chelsea Green Publishing. Continue reading at The Bookseller

[ The Bookseller | 2020-09-13 17:47:03 UTC ]
More news stories like this | News stories tagged with: #chelsea green #appointed vice-president #business development #global sales

Wigtown to premiere McCall Smith's song cycle

This year's virtual Wigtown Book Festival will host the world premiere of Alexander McCall Smith's song cycle, "Ninian's Gift". Continue reading at The Bookseller

[ The Bookseller | 2020-09-02 14:58:18 UTC ]
More news stories like this | News stories tagged with: #world premiere #book festival

What $39M from NIH means for Vibrent Health's business — and the database it’s helping to build

The Fairfax company will continue providing its digital health platform for the All of Us research program, an NIH initiative building a database of more than 1 million patients. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-09-02 11:30:00 UTC ]
More news stories like this | News stories tagged with: #fairfax

Christianity Confronted with New Ideas of Identity

When society rewrites a fundamental Biblical verse, “Male and female he created them,” God is written out, says Carl Trueman. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-01 04:00:00 UTC ]
More news stories like this |

Collins' Beyond Entrepreneurship 2 goes to Random House Business

American writer and consultant Jim Collins, author of Good to Great, is releasing an "ambitious upgrade" of his first book, Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company, previously unpublished in the UK. Continue reading at The Bookseller

[ The Bookseller | 2020-08-19 15:02:55 UTC ]
More news stories like this | News stories tagged with: #previously unpublished #random house

Ukraine Book Business After Lockdowns: An ‘Almost Complete Collapse’

Ukrainian title output plunged 55 percent in the first half of the year, publishers say, as they worry that renewed lockdowns are ahead. The post Ukraine Book Business After Lockdowns: An ‘Almost Complete Collapse’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-18 13:49:27 UTC ]
More news stories like this | News stories tagged with: #book business

Amazing DIY Comic Book Craft Ideas For Old Comics

Here are some great comic book craft ideas for things to DIY with the comics you don’t want any more but just can’t bear to let go. Continue reading at Book Riot

[ Book Riot | 2020-08-17 10:39:00 UTC ]
More news stories like this | News stories tagged with: #comic book

Bloomsbury steals Alam's 'electrifying' race, class and climate change novel

Bloomsbury has won a seven-way auction to secure Rumaan Alam's "unnerving" novel, Leave the World Behind, deciding to "crash" the book into its autumn schedule. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 06:57:56 UTC ]
More news stories like this | News stories tagged with: #climate change #bloomsbury

W H Smith to cut up to 1,500 jobs in restructure after Covid-19 hits business

W H Smith has announced plans for a major restructure which could see around 1,500 roles made redundant across the business. Continue reading at The Bookseller

[ The Bookseller | 2020-08-05 02:02:59 UTC ]
More news stories like this | News stories tagged with: #major restructure #announced plans #w h smith

Penguin's Great Ideas series returns

Penguin is to relaunch its non-fiction Great Ideas series after a decade's hiatus, with a new selection of 20 pocket-sized titles, featuring bespoke cover designs. Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 02:20:41 UTC ]
More news stories like this |

‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice

With retail on lockdown "Working in skincare, samples are the number-one way to get people into a product." The post ‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-03 04:01:29 UTC ]
More news stories like this | News stories tagged with: #boost revenue #marie claire

Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as... Continue reading at AdWeek

[ AdWeek | 2020-08-03 04:00:52 UTC ]
More news stories like this | News stories tagged with: #middle east #north africa #digital media

Cassava Ideas makes first acquisition

Cassava Ideas, the new non-fiction imprint at Cassava Republic Press, will publish Sold Out: How Black Feminism Lost Its Soul by Chardine Taylor-Stone as its first title. Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 02:41:50 UTC ]
More news stories like this | News stories tagged with: #non-fiction imprint

Daisy Johnson | 'I loved the idea of things, trauma or memory, passing down through the body"

Daisy Johnson’s latest novel revolves around an intense sibling relationship and the horrors that lie within Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 17:37:00 UTC ]
More news stories like this | News stories tagged with: #daisy johnson

Sunak 'considering online sales tax and replacement for business rates'

Rishi Sunak is said to be exploring plans for an online sales tax to protect high street shops from competition from internet retailers, and plans to replace business rates. Continue reading at The Bookseller

[ The Bookseller | 2020-07-27 12:15:40 UTC ]
More news stories like this | News stories tagged with: #rishi sunak #business rates