Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago, Winsight Media and one of its flagship titles, Restaurant Business, which traces its roots all the way back to 1902, is no exception. While the magazine remains among the largest-circulation trade titles in its industry, Winsight says unique visitors to RB's website more than doubled in 2019 to around 450,000 per month, on average. "Our boom in audience is the result of a combination of strategic initiatives," says Winsight's chief digital officer, Tara Tesimu. "We’re an incredibly data-driven culture, so we’re always looking at what content will most appeal to our audience. Our editorial team is a powerhouse at understanding and engaging with their audience." Looking to capitalize on the brand's online growth, as well as relatively recent acquisitions such as the food industry market research firm Technomic in 2015 and the annual National Restaurant Association Show in 2018, the company opened 2020 by taking the dramatic step of reducing the formerly monthly magazine's print frequency by half and realigning its cross-platform strategy for the year around six, two-month-long “content cycles.” Focused around singular themes—“Food/Menu,” “Leadership,” “Future/Tech”—each content cycle... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
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Sarah Frier's 'No Filter' takes the £30,000 Business Book of the Year honor, in a strong shortlist from the FT and McKinsey & Company. The post Sarah Frier Wins the 2020 Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-01 20:59:13 UTC ]
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Earlier this year, Svetlana Tikhanovskaya decided to run for president in Belarus, a country widely known as “Europe’s last dictatorship,” after her husband, a popular YouTuber who had planned to run himself, was jailed. Alexander Lukashenko, the longtime dictator, allowed Tikhanovskaya to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-12-01 13:25:34 UTC ]
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Ebury is launching a new imprint called Ebury Edge, dedicated to business and performance publishing. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 02:14:00 UTC ]
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The IPA explores 'the need for a joined-up, ecosystem recovery roadmap' to address effects of the pandemic on the world publishing industry. The post Surveying the Coronavirus’ Impact on the International Book Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-24 16:10:39 UTC ]
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An anthology of writings provides a glimpse into the mind of the Amazon founder. Continue reading at The Washington Post
[ The Washington Post | 2020-11-20 13:00:00 UTC ]
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"Ideas from our parents form the backbone to our identities... they condition us in more powerful ways than lessons from any book or religion ever could. Now the tale had been destroyed. So what did that mean about who I thought I was?” Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 14:33:19 UTC ]
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A trio of booksellers from a variety of stores as well as a documentarian of reading trends discussed what ails the industry as well as what has to be done to make it more sustainable at a PubTech Connect session. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-18 05:00:00 UTC ]
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As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:17 UTC ]
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Insiders say a book by President Donald Trump could be a tempting proposition for major publishers—but it may not be worth the cost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Michael O'Mara is to publish a professional development book from tennis trainer Matt Little, The Way of the Tortoise. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 09:36:26 UTC ]
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HarperCollins has pre-empted UK and Commonwealth rights for Side Hustle in Progress: A Practical Guide to Kickstarting Your Business from career and entrepreneurship company founder Elizabeth Ogabi. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 19:17:12 UTC ]
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Adrienne Tang, longtime rights director with Kids Can Press, moves to Penguin Random House Canada to create 'an entirely new in-house rights operation,' says CEO Kristen Cochrane. The post Penguin Random House Canada: Adrienne Tang to Build In-House Rights Business appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-23 16:11:39 UTC ]
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Frankfurt Book Fair director Jürgen Boos has said he envisions a hybrid digital/physical model at the 2021 edition of the world's biggest trade fair. Continue reading at The Bookseller
[ The Bookseller | 2020-10-18 15:36:03 UTC ]
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Penguin Business has acquired an official book on British Army leadership, revealing to civilians key take-aways to become better leaders themselves. Continue reading at The Bookseller
[ The Bookseller | 2020-10-16 17:29:49 UTC ]
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Forbes staff writer Dan Alexander argues the president has grotesquely abused public power for private gain. Continue reading at The Washington Post
[ The Washington Post | 2020-10-16 12:00:00 UTC ]
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Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 01:37:55 UTC ]
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Book export organization Brazilian Publishers has a full lineup of online events during the Frankfurter Buchmesse week, as well as a catalogue of titles with rights available. (Sponsored) The post ‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-12 02:30:18 UTC ]
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Programming for this year's Weltempfang in the digital Frankfurt has Europe and its connections as the main focus. The post Weltempfang 2020: Issue-Driven Content Scheduled for Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-02 17:47:39 UTC ]
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During a recent webinar, executives from Baker & Taylor and parent company Follett described how the school and library market has changed in the wake of the Covid-19 crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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