Steal This Idea: Winsight’s Restaurant Business Implements “Content Cycles”

Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago, Winsight Media and one of its flagship titles, Restaurant Business, which traces its roots all the way back to 1902, is no exception. While the magazine remains among the largest-circulation trade titles in its industry, Winsight says unique visitors to RB's website more than doubled in 2019 to around 450,000 per month, on average. "Our boom in audience is the result of a combination of strategic initiatives," says Winsight's chief digital officer, Tara Tesimu. "We’re an incredibly data-driven culture, so we’re always looking at what content will most appeal to our audience. Our editorial team is a powerhouse at understanding and engaging with their audience." Looking to capitalize on the brand's online growth, as well as relatively recent acquisitions such as the food industry market research firm Technomic in 2015 and the annual National Restaurant Association Show in 2018, the company opened 2020 by taking the dramatic step of reducing the formerly monthly magazine's print frequency by half and realigning its cross-platform strategy for the year around six, two-month-long “content cycles.” Focused around singular themes—“Food/Menu,” “Leadership,” “Future/Tech”—each content cycle... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
News tagged with: #big stories #big part #multiple channels #unique opportunity

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When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

EVP of revenue, Elizabeth Webbe Lunny, talks business development, management philosophies and the future of her company and publishing. The post When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

RELX revenues drop 10% as Exhibitions business plunges

RELX, parent of Reed Exhibitions and Elsevier, recorded a 10% revenue drop in the six months to end June 2020, to £3,501m (from £3,888m), with adjusted operating profit falling 24% to £939m (£1,240m). Continue reading at The Bookseller

[ The Bookseller | 2020-07-23 02:26:48 UTC ]
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PRH UK and DK join with other Bertelsmann companies for podcast business Storyglass

Penguin Random House UK and DK have joined with Bertelsmann stablemates Fremantle and BMG to launch a joint podcast business, called Storyglass, as part of the Bertelsmann Content Alliance UK. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 15:51:02 UTC ]
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Potts' Half Baked Idea cooks up TV deal

Baby Cow Productions has optioned Olivia Potts’ memoir A Half Baked Idea (Fig Tree, 2019), for TV. Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 15:05:58 UTC ]
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Penguin Business pre-empts Permission to Speak by Hollywood speech coach

Penguin Business has pre-empted Permission to Speak by Samara Bay, a dialect and speech coach in Hollywood. Continue reading at The Bookseller

[ The Bookseller | 2020-07-02 08:04:22 UTC ]
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British Book Awards: Online and Upbeat, a Busy Round of the Nibbies

The 2020 British Book Awards are announcing prize winners in two parts online, the industry awards first, followed by the book awards. The post British Book Awards: Online and Upbeat, a Busy Round of the Nibbies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-29 16:44:39 UTC ]
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OverDrive to acquire RBmedia library business

OverDrive—the digital learning platform for libraries and schools—has announced it is acquiring RBmedia's library business. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 09:38:04 UTC ]
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Pasco County opens third business incubator to connect entrepreneurs

Pasco County is looking to further cement itself in the startup community, this time by opening a third business incubator space. The SMARTstart program, which is through the Pasco County EDC, announced it will open the incubator this fall. The space, called SMARTstart at the Grove, will... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-23 18:32:03 UTC ]
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OverDrive to Acquire KKR-Owned RBmedia's Library Business

Combining OverDrive's market-leading platform with RBmedia's exclusive content represents a major new wrinkle in the digital library market: RBmedia is a major producer of audiobooks with a catalog of more than 45,000 exclusive titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-23 04:00:00 UTC ]
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Bobit Business Media Sells Automotive Aftermarket Division

Torrance, Calif.-based Bobit Business Media has sold its automotive aftermarket division, consisting of two controlled-circulation magazines as well as a paid membership program, to 10 Missions Media, a St. Paul, Minn.-based publisher of five B2B publications serving various segments of the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-22 15:09:13 UTC ]
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PRH to reopen warehouse as bookshops get back to business

Penguin Random House plans to reopen its Colchester distribution centre next week after the facility was closed late last month for a systems upgrade. Continue reading at The Bookseller

[ The Bookseller | 2020-06-16 18:41:00 UTC ]
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How low pay and low pay transparency undermine the publishing business

it is impossible for publishing to fulfil its own diversity agenda while continuing to pay low wages to most workers and to maintain its decades-long secrecy over pay and progression Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 23:48:14 UTC ]
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Schwartz joins Audible as chief content officer

Audible has appointed Brad Schwartz as chief content officer as it aims to expand audio production. Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 22:48:31 UTC ]
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Penguin Business commissions second book from authors of The Squiggly Career

Penguin Business will publish You Coach You, a second book by Sarah Ellis and Helen Tupper, authors of Sunday Times bestseller The Squiggly Career. Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 19:52:38 UTC ]
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BA issues business reopening guide and safety kits

The Booksellers Association has issued bookshops with guidelines and safety kits as retailers prepare to open next week. Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 04:35:47 UTC ]
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40 Under Forty: Christopher Michael Schroeder aims to make New Mexico the most small business-friendly state

Through SOMOS ABQ, Schroeder and others celebrate what makes Albuquerque a unique place. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-10 18:50:00 UTC ]
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Workers Across Book Business Take Collective Action Against Racism

On June 8, a group of more than 1,100 workers across book and media industries, most of them junior staffers, will take a day off from work, donate a day's pay to one of a number of fundraisers, and use their time to engage in acts of service in an effort to protest the killings of George Floyd,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #collective action #media industries #george floyd #breonna taylor #ahmaud arbery #book business