The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
News tagged with:
#digital content
Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday... Continue reading at Advertising Age
[ Advertising Age | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online store
#digital publishers
#branded videos
#making money
Author Angie Sage doesn’t really believe in writer’s block except as a roundabout way of admitting you’ve run out of ideas. Here are her top tips on how to get started again! ‘Writer’s block’ is a weird phrase. It implies that writing is an arcane art that channels a mysterious force—a force... Continue reading at The Guardian
[ The Guardian | 2015-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top tips
#malevolent forces
#nice book
#guardian children
#books site
"Self-publishing companies have long been seen as sharks in the publishing waters," writes Ronan Colgan. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing waters
The convergence of digital and linear business models and operations may be the hottest and most important strategic topic in the digital ad business today. Certainly, it is changing how major stakeholders -- publishers and media properties, brands, advertisers and agencies -- view the... Continue reading at Advertising Age
[ Advertising Age | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increase revenue
Writer and editor John Freeman discusses his transition from book criticism to editing Granta, and now, to launching his own journal, Freeman's. The post John Freeman on Transitioning from Critic to Literary Journal Entrepreneur appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john freeman
As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.” Looking a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#holiday shopping
#black friday
#ad format
Eight years ago, we featured the 22-year-old creator of a site with 19 million users. 1.5 billion members later, the adventure continues.In early 2007, Fast Company senior writer Ellen McGirt got a rush assignment from the magazine's editor, Bob Safian. Both were newcomers to the publication,... Continue reading at Fast Company
[ Fast Company | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark zuckerberg
#fast company
#cover stories
#recently decamped
#silicon valley
Pearson investors have “little visibility” on what the company may do in the next few months, one analyst has warned, while another has said further restructuring at the academic publisher was “almost inevitable.” Continue reading at The Bookseller
[ The Bookseller | 2015-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#academic publisher
Sainsbury’s has released its flagship Christmas television advert featuring children’s author Judith Kerr’s Mog character at its heart, in a bid to raise funds for Save the Children’s literacy campaign. Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#judith kerr
#raise funds
#literacy campaign
If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#360-degree videos
#small step
#oculus rift
#company revealed
"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age
[ Advertising Age | 2015-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#desktop site
#android apps
Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
More news stories like this |
Zola Books didn't work out as a book company, so its literary agent founder reimagined it as a technology company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#zola books
#technology company
All six editors and all 31 editorial board members of research journal Lingua have resigned last week in protest over publisher Elsevier's high subscription rates and failure to embrace open access. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher elsevier
Axel Springer, the German publishing and digital media group, on Wednesday raised its forecast for 2015 revenues as increasing sales of digital classified advertising offset continued declines in print circulation and other revenues. The impro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad sales
#axel springer
#german publishing
#increasing sales
#print circulation
This year, the expedited holiday shipping program Random House initiated for indie booksellers in 2011 will feature frontlist and backlist titles published by Penguin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie booksellers
Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multi-photo campaigns through its self-service interfaces. Carousel lets marketers use up to five still images in a single ad, as viewers can swipe through them like virtual magazine pages. ... Continue reading at AdWeek
[ AdWeek | 2015-10-31 00:00:00 UTC ]
More news stories like this |
Lena Dunham's female-focused newsletter Lenny isn't a celebrity side project. The creator of HBO's "Girls" is turning it into a money-making media company with help from Hearst.Introduced in September by Ms. Dunham and "Girls" showrunner Jenni Konner, Lenny's twice-weekly newsletter has carried... Continue reading at Advertising Age
[ Advertising Age | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#exclusive deal
#hillary clinton
#jennifer lawrence
#email newsletter
Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads that clutter and slow down websites—and doing something about it—has reached critical mass. While ad blocking has been... Continue reading at AdWeek
[ AdWeek | 2015-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge concern