Sponcon Disclosure Lessons from Teen Vogue’s Facebook Article Controversy

As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of such sponsored content, has drawn the scrutiny of both the Federal Trade Commission and the National Advertising Division in recent years. Teen Vogue’s equivocation on whether an uncritical article on Facebook’s role in the 2020 election amounted to sponsored content provides many lessons from which other media companies should learn. Earlier today, Teen Vogue published an article titled, “How Facebook Is Helping Ensure the Integrity of the 2020 Election.” The Twitterverse was set abuzz, because it seemed to be overly laudatory of Facebook and did not contain any critical questioning. Commentators found the questions posed and the tone of the article surprising in light of Facebook’s role in the 2016 election and its recent public pronouncement regarding its approach in 2020. “Interesting pivot for Teen Vogue here to… Facebook PR?” tweeted Steven Perlberg, a freelance writer formerly with BuzzfFeed News and The Wall Street Journal, while Molly Jong-Fast of The Daily Beast described the article as “so sketchy.” Approximately an hour after it was posted, Teen Vogue added a prominent disclosure below the headline, stating, “Editor’s note: This is sponsored editorial content.” In a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
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Nancy Pelosi condemns Facebook as 'willing enablers of Russian interference'

House speaker says ‘I can take it’ after site keeps doctored video up, but criticizes their role in spread of false informationHouse speaker Nancy Pelosi has strongly criticised Facebook for failing to tackle misinformation after the social media network refused to take down a video that had... Continue reading at The Guardian

[ The Guardian | 2019-05-30 12:31:29 UTC ]
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‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

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[ Digiday | 2019-05-30 04:01:33 UTC ]
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Facebook's Mark Zuckerberg to face leadership vote

Some shareholders want Facebook's chairman and chief executive to step down from one of his roles. Continue reading at BBC News

[ BBC News | 2019-05-29 23:23:57 UTC ]
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Nancy Pelosi Criticizes Facebook for Handling of Altered Videos

Ms. Pelosi said the company’s decision to leave up manipulated videos of her demonstrated how the social network contributed to Russian manipulation of the 2016 election. Continue reading at The New York Times

[ The New York Times | 2019-05-29 22:22:21 UTC ]
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Facebook expands playable ads and transparency for brands

Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week

[ Media Week | 2019-05-29 15:49:28 UTC ]
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Facebook's pivot to privacy will make data more powerful than ever

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[ Media Week | 2019-05-29 13:15:44 UTC ]
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Facebook's Mark Zuckerberg and Sheryl Sandberg summonsed after no-show

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[ Stuff | 2019-05-29 06:41:19 UTC ]
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Digiday Research: Facebook still delivers the greatest reach for publisher content

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[ Digiday | 2019-05-29 04:01:04 UTC ]
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Facebook’s Dystopian Definition of ‘Fake’

For the social-media platform, a doctored video of Nancy Pelosi is content, not a phony. Continue reading at The Atlantic

[ The Atlantic | 2019-05-28 17:27:07 UTC ]
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'Call their bluff': Shut down social media platforms, ex-Facebook adviser urges

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[ CBC | 2019-05-28 14:17:44 UTC ]
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People Are Spending More Time on Instagram, at the Expense of Facebook and Snapchat

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[ AdWeek | 2019-05-28 10:00:50 UTC ]
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More than half of Ireland's GDPR probes are related to Facebook

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[ Media Week | 2019-05-28 08:26:30 UTC ]
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Germany’s biggest publisher sales houses unite to fight Google, Facebook and Amazon

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[ Digiday | 2019-05-28 04:01:59 UTC ]
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Facebook says it will blow whistle on attempts to interfere in election

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[ CBC | 2019-05-27 20:13:21 UTC ]
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The Guardian view on Facebook: power without responsibility | Editorial

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[ The Guardian | 2019-05-27 17:25:07 UTC ]
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Facebook's Zuckerberg, Sandberg won't appear before committee, could be found in contempt of Parliament

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[ CBC | 2019-05-27 08:00:00 UTC ]
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London, Ont., court to decide if police can access Facebook messages

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[ CBC | 2019-05-27 08:00:00 UTC ]
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Facebook ‘gives global platform to illegal dogfighting’

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[ The Guardian | 2019-05-26 07:00:06 UTC ]
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The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter

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[ Digiday | 2019-05-24 04:00:38 UTC ]
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