Sponcon Disclosure Lessons from Teen Vogue’s Facebook Article Controversy

As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of such sponsored content, has drawn the scrutiny of both the Federal Trade Commission and the National Advertising Division in recent years. Teen Vogue’s equivocation on whether an uncritical article on Facebook’s role in the 2020 election amounted to sponsored content provides many lessons from which other media companies should learn. Earlier today, Teen Vogue published an article titled, “How Facebook Is Helping Ensure the Integrity of the 2020 Election.” The Twitterverse was set abuzz, because it seemed to be overly laudatory of Facebook and did not contain any critical questioning.  Commentators found the questions posed and the tone of the article surprising in light of Facebook’s role in the 2016 election and its recent public pronouncement regarding its approach in 2020. “Interesting pivot for Teen Vogue here to… Facebook PR?” tweeted Steven Perlberg, a freelance writer formerly with BuzzfFeed News and The Wall Street Journal, while Molly Jong-Fast of The Daily Beast described the article as “so sketchy.” Approximately an hour after it was posted, Teen Vogue added a prominent disclosure below the headline, stating, “Editor’s note: This is sponsored editorial content.” In a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
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Three academics have claimed Edinburgh University Press tried to censor their journal article on gender self-identification in an “exceptional breach of normal practice” over transphobia fears. Continue reading at The Bookseller

[ The Bookseller | 2020-08-03 01:23:20 UTC ]
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Matthew McConaughey pens 'playbook' on life lessons for Headline

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[ The Bookseller | 2020-07-30 04:07:47 UTC ]
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Teen conservationist McAnulty shortlisted for Wainwright Prize

Teenage conservationist Dara McAnulty and author Jini Reddy are among the writers shortlisted for this year's Wainwright Prize for UK nature writing. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 21:04:07 UTC ]
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Century scores Southgate's 'inspirational life lessons'

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[ The Bookseller | 2020-07-16 20:09:24 UTC ]
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Mary Morris is best known for her travels, but she has plenty of lessons for life in isolation

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[ The Washington Post | 2020-07-15 13:39:04 UTC ]
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Michael O’Mara and Mind to publish teen mental health guide

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[ The Bookseller | 2020-07-15 13:34:05 UTC ]
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The New Yorker Article Heard Round the World

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[ Literrary Hub | 2020-07-02 08:48:53 UTC ]
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[ The Bookseller | 2020-06-26 06:05:32 UTC ]
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Is the Facebook Ad Boycott an Opportunity for Publishers?

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[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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[ The Bookseller | 2020-06-22 05:27:06 UTC ]
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Gaumont UK options the story of wartime Vogue editor

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[ The Bookseller | 2020-06-15 18:28:01 UTC ]
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[ The Guardian | 2020-06-04 07:00:00 UTC ]
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Rob Biddulph sets new world record for largest online art lesson

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[ The Bookseller | 2020-06-03 13:43:13 UTC ]
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Trump, Facebook, and the weaponization of free speech

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[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
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[ Publishers Weekly | 2020-05-21 04:00:00 UTC ]
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Instagram’s story: Fast growth, a $1 billion sale and Facebook’s broken pledge

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