Special measures for Picador's 'Station Eleven'

Picador is to insert a loose-sheet, single-page comic in all first edition copies of Station... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-08-18 00:00:00 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen

Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Fox's Tubi expands Nielsen relationship even amid measurement upheaval

Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age

[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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NBCU certifies first round of Nielsen measurement alternatives

NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list. Continue reading at Advertising Age

[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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Nielsen buyout may be driven by doubts about its next-generation measurement

Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta. Continue reading at Advertising Age

[ Advertising Age | 2022-03-15 13:42:32 UTC ]
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with: #tv measurement #nielsen

Picador secures 'jaw-dropping' title on US gun violence by Shapira

Picador has secured Basic Pistol: Living and Dying By the Gun in America, a “jaw-dropping” study by Harel Shapira. Continue reading at The Bookseller

[ The Bookseller | 2022-01-25 13:34:13 UTC ]
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Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek

[ AdWeek | 2021-12-23 13:56:54 UTC ]
More news stories like this | News stories tagged with: #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

Picador swoops for third book from The Secret Barrister

Picador has swooped for the third book from The Secret Barrister, which charts their transformation from "hang ‘em and flog ‘em, austerity-supporting twenty-something to campaigning, bestselling, reforming author". Continue reading at The Bookseller

[ The Bookseller | 2021-12-16 11:48:50 UTC ]
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#SuperheroProblems: So You’re Trapped in a Christmas Special

As many start to get into the winter holiday spirit, so, too, do our favorite comic book heroes (and a few villains). Continue reading at Book Riot

[ Book Riot | 2021-12-07 11:32:00 UTC ]
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3 privately owned, commercial space stations get NASA funding

NASA announced on Thursday it has awarded $415.6 million US to billionaire Jeff Bezos' Blue Origin, stalwart contractor Northrop Grumman Corp and venture-backed Nanoracks to develop privately owned and operated commercial space stations. ... Continue reading at CBC

[ CBC | 2021-12-03 12:56:05 UTC ]
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Picador stops distribution of Sebold's Lucky after man jailed for her rape exonerated

Picador has stopped distribution of Alice Sebold's memoir Lucky as the author apologised to the man who was exonerated of her rape last week, 40 years after his conviction. Continue reading at The Bookseller

[ The Bookseller | 2021-11-30 20:34:54 UTC ]
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Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Cast of Harry Potter will reunite in special after 20 years — but no mention of J.K. Rowling

Harry Potter stars Daniel Radcliffe, Emma Watson and Rupert Grint are reuniting with other cast members from the blockbuster film franchise for a special 20th anniversary TV retrospective, movie studio Warner Bros. said on Tuesday. Continue reading at CBC

[ CBC | 2021-11-16 22:10:32 UTC ]
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Now TV Wants Nielsen to Measure Up

After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times

[ The New York Times | 2021-11-12 10:00:19 UTC ]
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Troubled Nielsen to update measurements for local television

Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at ABC News

[ ABC News | 2021-09-21 20:37:02 UTC ]
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Picador wins four-way auction for Patterson debut collection

Picador has won a four-way auction for the “meditative and powerful” debut collection by poet James Conor Patterson. Continue reading at The Bookseller

[ The Bookseller | 2021-09-14 01:12:14 UTC ]
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