Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased and that some businesses face a learning curve. And so the company is offering pre-packaged marketing solutions for customers with different types of needs. “We felt that [some] small businesses were not… Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
News tagged with: #business model #learning curve #small businesses #digital media

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New York Times to launch digital magazine

Building on the success of its Pulitzer Prize winning interactive article "Snow Fall," the New York Times will launch what it's calling "an immersive digital magazine experience."Sam Sifton, the former Times food critic-turned national editor, will lead the project. At the same time, he will... Continue reading at Crains New York

[ Crains New York | 2013-07-13 00:00:00 UTC ]
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PC World magazine ends print version -- will focus on digital

Print media is dying; some may argue it is already dead. With the launch of the iPad and the current industry trend of tablet media consumption, consumers don’t want to clutter their homes with stacks of paper magazines and newspapers. Not to mention, there is the trend of "going green" which is... Continue reading at Betanews

[ Betanews | 2013-07-11 00:00:00 UTC ]
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Sony's four pillar approach to game publishing on PlayStation 4 aims to level the playing field

Sony's already said that it's making game publishing on PlayStation 4 even easier than it is on the PlayStation 3, but Senior Account Manager of Development at Sony Computer Entertainment Europe Agostino Simonetta today explained exactly what that means. Sony's apparently applying a "four... Continue reading at Engadget

[ Engadget | 2013-07-11 00:00:00 UTC ]
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Barnes & Noble CEO steps down following dismal financial reports

Barnes & Noble CEO William Lynch resigned after the company reported disappointing fourth-quarter numbers. The bookstore chain also recently announced that it's seeking another company with which to produce the B&N Nook tablet devices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-10 00:00:00 UTC ]
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Kobo appoints Bettam as chief marketing officer

Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Wimpy Kid overall winner at BMS marketing awards

Puffin's campaign for Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney [pictured] was... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Ether for Authors: Is Today’s Book Marketing All in the Algorithms?

Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book marketing


Omnipress Launches New Digital Publishing Platform Using Atex Web CMS Technology

Melbourne, FL – Atex, a leading supplier of Content Management, Advertising and Audience workflow solutions (www.atex.com), is pleased to announce that Omnipress, provider of educational content solutions for associations, has released its ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-09 00:00:00 UTC ]
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In Japan, Ebook Market Gets a Push, But is it Enough?

At the Tokyo International Book Fair the focus finally shifted away from devices to actual ebooks, but hype of their immediately transforming the business was toned down. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
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New national curriculum framework revealed

The new national curriculum framework revealed today (8th July) features revised programmes of... Continue reading at The Bookseller

[ The Bookseller | 2013-07-08 00:00:00 UTC ]
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Penguin Random House aims to bookend Amazon's rule

Almost overnight, the New York book publishing landscape got a lot smaller—or bigger, if you happen to work for Random House or Penguin, which last week became the publishing industry behemoth Penguin Random House. With more than 10,000 employees, the new global publisher will control 25% of the... Continue reading at Crains New York

[ Crains New York | 2013-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #published books #stay put #foreseeable future


Facebook leaning on Samsung for mobile partnership, report says

SAN FRANCISCO -- Facebook Chief Operating Officer Sheryl Sandberg is in South Korea officially to promote her book "Lean In." But sources told the Korea Herald that she was also taking the opportunity to lean on Samsung Vice President Shim Soo-ok to form a mobile partnership with the giant... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-06 00:00:00 UTC ]
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Genre Fiction and Digital Publishing: A Marriage Made in Heaven

The continuing growth of digital publishing has put even more energy into the flourishing genres of SF, fantasy, mystery and romance publishing, says Wired. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-03 00:00:00 UTC ]
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How Digital Publishers Can Impress Media Buyers

Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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NBCUniversal Taps Lion Forge Comics to Develop Digital Comic Books Based on Beloved 80s TV Shows

NBCUniversal, one of the world’s premier media and entertainment companies, has partnered with digital publisher Lion Forge Comics to develop licensed comic books based on popular TV shows from the 1980s and 90s. Under the agreement license ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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Fairfax Launches Digital Subscriptions for The Sydney Morning Heald and The Age

  July 2, 2013: A new era in Australian publishing begins today as Fairfax Media launches digital subscriptions for The Sydney Morning Herald and The Age websites and m-sites, and for its SMH and Age tablet apps.   Digital subscriptions ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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Hachette UK’s Tim Healy Hutchinson Sees Big Potential In Asia

Asia is an important growth market for Britain’s second largest publisher, Hachette UK. Sales in the region have grown faster than European markets, says Hachette UK's Group CEO. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-02 00:00:00 UTC ]
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Russia’s Ebook Market Doubles in 2012, But Still Plagued by Piracy

The Russian ebook market more than doubled in 2012, to 250 million rubles (USD $8 million), but remains just 1% of market. Some 95% of ebooks downloaded are pirate editions. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Execs Debate Role of Digital Apps, E-books at Licensing Expo

Publishers, intellectual property owners, app and game developers, and other licensing executives are wrestling with how to monetize digital content and distribution, as well as how to use digital media to spur purchases of licensed books and products, synergize physical and digital to sell more... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-29 00:00:00 UTC ]
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News Corp. Spinoff Forces Publishing Arm to Prove Growth

Rupert Murdoch bowed to investor pressure to split his six-decade-old publishing business from the rest of News Corp. (NWSA)’s media empire. Now it’s time for the newspaper unit to prove it can make it on its own. The publishing ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-28 00:00:00 UTC ]
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