For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-09-22 00:00:00 UTC ]
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Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
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A Chicago-based independent publisher has responded to the recent attack on Black History by offering free books. Continue reading at Book Riot
[ Book Riot | 2023-02-08 16:46:55 UTC ]
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The young Black woman giggles behind her hands as she sits in the furthest corner of the lecture hall at the DC public library where I’m launching Sweet, Soft, Plenty Rhythm, my debut novel about a cast of women, of all ages and backgrounds, who become entangled with a freedom-loving jazz... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-06 09:55:20 UTC ]
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At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday
[ Digiday | 2022-10-31 04:01:00 UTC ]
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The antitrust trial to block the merger of Penguin Random House and Simon & Schuster has riveted the industry—and raised larger questions about the business of books. Continue reading at New Yorker
[ New Yorker | 2022-08-16 16:22:22 UTC ]
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David Unger, director of the Publishing Certificate Program at the City College of New York, highlights how Black Lives Matter woke up the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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Tracy Sherrod, the former v-p and editorial director of Amistad, on Black books, discourse, commerce, and the American racial reckoning. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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For decades, I sat in meetings with all-white teams. The industry needs an independent body to advise on equalityI’m a literary agent and at the height of last year’s Black Lives Matter protests I was sent a list, with accompanying photographs, of the top editors working across the major... Continue reading at The Guardian
[ The Guardian | 2022-01-01 10:00:46 UTC ]
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She wrote more than 30 books, drawing on history, politics and her own life while examining race, class and gender in America. Continue reading at The Washington Post
[ The Washington Post | 2021-12-15 17:25:58 UTC ]
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Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times." The post ‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to... Continue reading at Digiday
[ Digiday | 2021-12-03 05:01:00 UTC ]
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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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Months after the departure of director Joshua Wolf Shenk, UNLV's institute announced on Tuesday it will stop producing the Believer next spring. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-10-19 18:31:13 UTC ]
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Publishers discuss immigration and the role of book publishing in understanding the American experience. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Coming up to speed: The Frankfurt Conference track on Tuesday brings world trade publishing points into sharp focus ahead of Buchmesse 2021. The post Before You Go to Frankfurt: Trade Publishing in Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-06 13:13:45 UTC ]
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Bonnier Books UK has acquired independent Scottish publisher Black & White Publishing as part of its long-term strategy for growth. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 19:25:22 UTC ]
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Faber is to publish Black British Lives Matter, a collection of essays commissioned by Lenny Henry and Marcus Ryder. Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 12:11:51 UTC ]
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Neither authors nor publishing houses have figured out how to turn the new president into a compelling villain. Continue reading at The Atlantic
[ The Atlantic | 2021-06-02 09:00:00 UTC ]
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