Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping publishers amass big audiences. Roughly 20 publishers—including CNN, Hearst, IGN and Vox Media—produce daily custom content for Discover with Snapchat-exclusive resources and teams. IGN, for example, has a dedicated team of four staffers that put together the video game publishers' content, while MTV has an 11-person Snapchat crew. In exchange for reaching millions of daily views, Snapchat requires media brands to sell ads against their content as part of a revenue-sharing program. But some publishers have complained that they only receive a fraction of Snapchat's traffic from 100 million users since people primarily use the app to communicate. The goal of the redesign, of course, is to get people to view more content from publishers alongside user-generated content from their friends. Discover and Live Story content now sits at the top of the page in a scrollable section (see how it works below). While publishers are unclear if the changes will boost their viewers, some say switching up the user experience is a step in the right direction. "With the product change, it takes things to the next level in really allowing us to showcase a little bit of a teaser of the look and feel of... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-07 00:00:00 UTC ]
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A decision by the e-tailer, to stop importing books from U.S. publishers that are destined to be sold in its stores in Europe in favor of sourcing them locally, is leading to higher costs and lost sales, publishers contend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
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After starting his career with San Francisco's And/Or Books, Beren rose to become publisher of Sierra Club Books and, following stints with Via Books and Palace Press, started his own consulting and literary agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
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With more adults and young adults looking for faith-based science fiction and fantasy books, publishers are responding by expanding imprints and new titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
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As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek
[ AdWeek | 2023-07-12 00:00:00 UTC ]
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This fall, Running Press cofounder Buz Teacher will release 'Among Friends,' a book featuring more than 100 personal essays by people who had a hand in shaping the book business in America in the latter half of the 20th century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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Former 'Christianity Today' executive editor Ted Olsen has joined InterVarsity Press in the newly created position of associate publisher and editorial director for media and trade books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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Seattle’s new indie publisher, Hinton Publishing, is a partnership between 'South Seattle Emerald' founder Marcus Harrison Green and Vertvolta Press publisher Vladimir Verano. Its mission is to amplify the voices of BIPOC, LGBTQ, disabled, and low-income authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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In his opening keynote at CONTEC Mexico, Hugo Setzer has encouraged publishers to join the SDG Publishers Compact and work together. The post CONTEC Mexico: ‘Is the Publishing Industry Sustainable?’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-05 19:17:56 UTC ]
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As ByteDance launches a publishing company, many in the book world wonder if it will create an uneven playing field by boosting its own authors at the expense of others. Continue reading at The New York Times
[ The New York Times | 2023-07-01 09:00:50 UTC ]
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Fans of the publisher World Editions, which has brought translations of work by Maryse Condé, Amin Maalouf, Pilar Quintana, Jaap Robben and Zhang Yueran to English-language audiences, has found a new owner—none other than the US director Christine Swedowsky. A rare fairy-tale finish! World... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-30 13:57:16 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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The United Kingdom's new 'Sector Vision' for the creative industries opens amid welcoming comments from publishing's leadership. The post The Publishers Association Hails the UK’s ‘Sector Vision’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-23 21:54:19 UTC ]
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Libri Group’s takeover by Mathias Corvinus Collegium raises fears of crackdown on literary freedomsThe takeover of Hungary’s largest publishing house and bookstore chain by a private foundation with close ties to the country’s prime minister, Viktor Orbán, has prompted walkouts from authors who... Continue reading at The Guardian
[ The Guardian | 2023-06-23 11:38:44 UTC ]
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Almost 60 years after the publication of Where The Wild Things Are (November 23 will mark the rumpus), the world is getting a new children’s book from the late Maurice Sendak. HarperCollins Publishers will be releasing Ten Little Rabbits: A Counting Story with Mino the Magician, a count-along... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-22 13:53:52 UTC ]
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The Four Corners of the Heart was discovered by her son after the death of the French author, best known for Bonjour Tristesse, written when she was just 18A novel by the French author Françoise Sagan has been published posthumously – but, despite the suggestion that a novelist such as Leïla... Continue reading at The Guardian
[ The Guardian | 2023-06-22 12:23:44 UTC ]
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These eight eye-opening graphic nonfiction and memoirs focus on politics and identity, and they're all published in the last few years, including The Black Panther Party: A Graphic Novel History. Continue reading at Book Riot
[ Book Riot | 2023-06-22 10:32:00 UTC ]
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McLean newspaper publisher Gannett Co. Inc. (NYSE: GCI) said Tuesday it has sued Google LLC and parent company Alphabet Inc. (NASDAQ: GOOGL), alleging “monopolization of advertising technology markets and deceptive commercial practices.” Gannett says in its suit, which was filed in U.S.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-06-21 14:18:58 UTC ]
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After more than a decade at Amazon Publishing, Mikyla Bruder returns to lead Chronicle's art, entertainment, food and lifestyle, and children’s publishing groups. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-21 04:00:00 UTC ]
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Publishing industry sales couldn't keep up the pace in April, with all segments of the business but higher education suffering declines in the month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-21 04:00:00 UTC ]
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PublisHer's Bodour Al Qasimi leads the opening of a Korean chapter in Seoul, advancing women 'without having to change who we are.' The post PublisHer Opens a Korean Chapter at Seoul’s Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-20 20:19:45 UTC ]
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