It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company's newfound rival: Instagram.That's according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where some 1,600 marketers were surveyed in an attempt to gauge the pulse of the digital advertising industry. The sobering news underscores the uphill battle Snapchat faces as other platforms like Facebook-owned Instagram and Messenger mimic its features. It also shows Snapchat is a far cry from being in similar company to Google or Facebook, which both received significantly higher marks from marketers.Between Twitter, Facebook, LinkedIn, Google, Yahoo, AOL and YouTube, Snapchat only outperformed AOL in terms of ROI, scoring a 3.43 out of a possible 8 points, according to the survey (AOL scored a 2.88). Google (6.98) and Facebook (6.72) led the pack, performing nearly twice as better than Snapchat, RBC said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-14 00:00:00 UTC ]
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Independent and inclusive children's publisher Knights Of has acquired Elle McNicoll's "beautifully written" fantasy duology, solidifying its relationship with the award winning author. Continue reading at The Bookseller
[ The Bookseller | 2021-11-24 16:45:38 UTC ]
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Usborne has snapped up YA author David Owen’s first foray into middle-grade fiction, billed as “an irresistibly funny, high-octane” adventure series with eco themes. Continue reading at The Bookseller
[ The Bookseller | 2021-11-21 20:50:48 UTC ]
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Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 17:39:30 UTC ]
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After questioning the Big Five publishers in September, Senator Ron Wyden (D-Oregon) and U.S. Representative Anna Eshoo (D-California) this week expanded their ongoing inquiry into the library e-book market with questions for nine major library e-book distributors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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The owners of award-winning independent bookshop Book-ish are raising funds to "secure their future", seeking to buy their premises before it goes on the open market. Continue reading at The Bookseller
[ The Bookseller | 2021-11-18 16:44:18 UTC ]
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Out this week, 'The Deeper the Roots' is an intimate, personal story of defying odds, helping others do the same and making history along the way. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-11-16 14:36:39 UTC ]
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In “The Genius Under the Table,” the artist and writer Eugene Yelchin recalls his boyhood in 1970s Leningrad. Continue reading at The New York Times
[ The New York Times | 2021-11-12 20:41:15 UTC ]
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Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller
[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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We at Engadget spend a lot of time thinking about the best tech gifts for anyone and everyone in your life. But during that process, we often can’t help but think about the things we’d like to receive as gifts. We encourage everyone to treat themselves in some way while scrambling to find gifts... Continue reading at Engadget
[ Engadget | 2021-11-11 15:30:08 UTC ]
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Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 03:48:17 UTC ]
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Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts! From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
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Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 15:43:41 UTC ]
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About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek
[ AdWeek | 2021-11-01 21:30:00 UTC ]
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The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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The Peace Prize of the German Book Trade has been awarded at midday on Sunday to the Zimbabwean author and filmmaker Tsitsi Dangarembga. The post In Frankfurt: Tsitsi Dangarembga Receives the German Peace Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-24 13:44:56 UTC ]
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HarperCollins Children’s Books has scooped a "stunning" new magical-historical middle-grade series by debut writer Natasha Hastings. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 17:08:13 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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