It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company's newfound rival: Instagram.That's according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where some 1,600 marketers were surveyed in an attempt to gauge the pulse of the digital advertising industry. The sobering news underscores the uphill battle Snapchat faces as other platforms like Facebook-owned Instagram and Messenger mimic its features. It also shows Snapchat is a far cry from being in similar company to Google or Facebook, which both received significantly higher marks from marketers.Between Twitter, Facebook, LinkedIn, Google, Yahoo, AOL and YouTube, Snapchat only outperformed AOL in terms of ROI, scoring a 3.43 out of a possible 8 points, according to the survey (AOL scored a 2.88). Google (6.98) and Facebook (6.72) led the pack, performing nearly twice as better than Snapchat, RBC said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-14 00:00:00 UTC ]
News tagged with:
#facebook-owned instagram
#early days
#studies published
Pam Smy has been awarded the inaugural Invisible Prize for illustrators, run by Edinburgh-based illustrator support initiative Picture Hooks. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 07:49:04 UTC ]
More news stories like this | News stories tagged with:
#pam smy
Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing partners
The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 22:33:33 UTC ]
More news stories like this | News stories tagged with:
#open university
#post-covid market
#palgrave macmillan
#macmillan
Whatever the young reader in your life is into, there's a graphic novel for them! Find newer middle grade graphic novels to gift this year. Continue reading at Book Riot
[ Book Riot | 2020-11-25 11:37:00 UTC ]
More news stories like this | News stories tagged with:
#young reader
#graphic novel
Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 06:18:40 UTC ]
More news stories like this |
A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 23:24:16 UTC ]
More news stories like this | News stories tagged with:
#big names
#charlie redmayne
#seismic shift
#online shopping
#harpercollins uk
#harpercollins
Catherine Coleman Flowers’s memoir chronicles her advocacy for improved sanitation systems in rural America and her own education as an activist. Continue reading at The New York Times
[ The New York Times | 2020-11-17 10:00:08 UTC ]
More news stories like this | News stories tagged with:
#memoir chronicles
#rural america
#memoir
For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#market books
#opening session
The audiobook sector's boom means it will be able to accommodate Spotify's move into the market but publishers are still only just realising the sector's potential, Bookwire's Videl Bar-Kar has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 19:16:13 UTC ]
More news stories like this | News stories tagged with:
#audiobook sector
#audiobook
Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 23:35:04 UTC ]
More news stories like this | News stories tagged with:
#marketing role
#octopus books
#marketing manager
Hachette Children’s Group has pre-empted a "magical" middle-grade fantasy series from debut author Andy Sagar in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 18:53:49 UTC ]
More news stories like this | News stories tagged with:
#six-figure deal
#hachette children
#hachette
Oxford University Press has acquired Em Norry’s middle-grade title, Amber Undercover, about a teenager who has a secret double life as a spy. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 05:44:45 UTC ]
More news stories like this | News stories tagged with:
#oxford university press
Simon & Schuster's rights team has sold A F Steadman's debut middle-grade series Skandar and the Unicorn Thief in 23 languages, with total advances in excess of £1m. Continue reading at The Bookseller
[ The Bookseller | 2020-11-04 00:06:17 UTC ]
More news stories like this | News stories tagged with:
#middle-grade series
#simon schuster
#rights team
#unicorn thief
Since lockdown ended, sales of biographies and autobiographies have spiked, rising 16% in volume and 20% in value against the same period last year. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 06:35:06 UTC ]
More news stories like this | News stories tagged with:
#post-covid market
#lockdown ended
Five years after it left the academic library market, Baker & Taylor has returned. The move, however, does not mean the wholesaler has any plans to get back into the retail market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#baker taylor
#retail market
The Abu Dhabi-based Sheikh Zayed Book Award sees a 23-percent jump in entries activity, Egypt leading in its number of submissions. The post Record-Breaking Submissions Received by the Sheikh Zayed Book Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-26 14:46:42 UTC ]
More news stories like this | News stories tagged with:
#zayed book
Independent publisher Knights Of has acquired Front Desk and Three Keys, the first two middle-grade novels in the Front Desk series by US author Kelly Yang. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 14:02:24 UTC ]
More news stories like this | News stories tagged with:
#middle-grade novels
#kelly yang
#independent publisher
HarperCollins affiliate publisher Rose Sandy reveals the details of its new Author Academy, which will give 90 emerging talents guidance as to how the book industry functions. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 22:41:09 UTC ]
More news stories like this | News stories tagged with:
#book industry
#harpercollins
The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with:
#frankfurter buchmesse
#publishers association
#book market
The Italian Publishers Association's Ricardo Franco Levi and his staff in Milan report on progress in one of Europe's hardest hit markets. The post Frankfurt Report: Italian Book Market Narrows Its Losses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with:
#publishers association's
#book market