Snapchat Receives Poor Grades From Marketers

It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company's newfound rival: Instagram.That's according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where some 1,600 marketers were surveyed in an attempt to gauge the pulse of the digital advertising industry. The sobering news underscores the uphill battle Snapchat faces as other platforms like Facebook-owned Instagram and Messenger mimic its features. It also shows Snapchat is a far cry from being in similar company to Google or Facebook, which both received significantly higher marks from marketers.Between Twitter, Facebook, LinkedIn, Google, Yahoo, AOL and YouTube, Snapchat only outperformed AOL in terms of ROI, scoring a 3.43 out of a possible 8 points, according to the survey (AOL scored a 2.88). Google (6.98) and Facebook (6.72) led the pack, performing nearly twice as better than Snapchat, RBC said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-03-14 00:00:00 UTC ]
News tagged with: #facebook-owned instagram #early days #studies published

Other Publishing stories related to: 'Snapchat Receives Poor Grades From Marketers'

Scottish university cruelly cancels poor, defenseless, under-read Jane Austen. England panics.

In exhibit #3,767 of ginned-up cancel culture panic, The Daily Mail is reporting that Stirling University in Scotland… …has removed Jane Austen [from a literature course] to help “decolonise the curriculum” and “contribute increased diversity” on the syllabus. Stirling University’s English... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-06 15:14:17 UTC ]
More news stories like this | News stories tagged with: #daily mail #english literature

London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
More news stories like this | News stories tagged with: #subscriptions appeared #print book #digital books

Awards: Sheikh Zayed Book Award Receives Record Submissions

The Sheikh Zayed Book Award's scientific committee has reviewed the jurors' recommendations, with more than 3,000 submissions in hand. The post Awards: Sheikh Zayed Book Award Receives Record Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-10 18:49:50 UTC ]
More news stories like this | News stories tagged with: #post awards #scientific committee #zayed book

Rebel Girls Receives $13 Million in Investments

The Rebel Girls brand has raised $13 million, and has announced new additions to its board of directors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-03 05:00:00 UTC ]
More news stories like this |

Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market

Interview:  A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
More news stories like this | News stories tagged with: #rights edition #book market

Fashion’s victims: The environment, the colonized and the poor

Sofi Thanhauser explores the impact of textile trade and production throughout history. Continue reading at The Washington Post

[ The Washington Post | 2022-02-25 13:00:30 UTC ]
More news stories like this |

Britney Spears Will Reportedly Receive $15 Million For Tell-All Book

The pop icon has landed a massive publishing deal for a memoir, which will explore her legendary music career and her relationship with her family. Continue reading at HuffPost

[ HuffPost | 2022-02-21 21:59:46 UTC ]
More news stories like this | News stories tagged with: #britney spears #publishing deal

12 Middle Grade Asian Historical Fiction Books by Authors of Color

These middle grade AAPI and Asian historical fiction books, including Troublemaker by John Cho, transport readers into past, learning about important moments in history. Continue reading at Book Riot

[ Book Riot | 2022-02-17 11:36:00 UTC ]
More news stories like this | News stories tagged with: #transport readers #historical fiction

Jim Neal, Maureen Sullivan to Receive ALA’s Highest Honor

Neal and Sullivan have been recognized with honorary membership, the ALA’s highest honor, for their "outstanding contributions of lasting importance to libraries and librarianship." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #highest honor #libraries

Ingram Forms Consumer Marketing Unit

The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ingram content group

In-Betweens: 2 Middle Grade Novels About the Costs and Benefits of Being 11

The National Book Award finalists Leslie Connor and Sara Zarr explore that frustrating time between childhood and adolescence. Continue reading at The New York Times

[ The New York Times | 2022-02-11 05:19:32 UTC ]
More news stories like this | News stories tagged with: #national book award

Publishers, Agencies Start Receiving Subpoenas as DoJ-PRH Case Ramps Up

As Penguin Random House and the Department of Justice continue to prepare for an August trial in which PRH hopes to block the government’s effort to kill its acquisition of Simon & Schuster, professionals throughout the industry are finding themselves pulled into the legal fray. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #penguin random house

Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
More news stories like this | News stories tagged with: #business model #learning curve #small businesses #digital media

Six Writers Each Receive $50,000 from United States Artists Org

United States Artists, a Chicago-based arts funding organization, announced that six writers are included in this year's slate of 63 USA Fellows, each of whom is receiving an unrestricted $50,000 award. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #receive $50

S&S Children's bags Cham's 'genius' middle-grade series

Simon & Schuster Children’s Books has snapped up Oliver and The Great Big Universe, the debut middle-grade series by Jorge Cham. Continue reading at The Bookseller

[ The Bookseller | 2022-01-20 00:40:32 UTC ]
More news stories like this | News stories tagged with: #ss children #middle-grade series

She has a bestseller and hit Netflix series. But Stephanie Land's 'Maid' isn't just about being a 'palatable poor person'

Stephanie Land, the author of 'Maid,' joins the L.A. Times Book Club on Jan. 25. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-01-19 19:34:16 UTC ]
More news stories like this | News stories tagged with: #stephanie land #times book

Faber signs fantasy 'middle-grade debut of the year' from FAB winner McCurdy

Faber has acquired The Umbra Tales, a "magical, bold" new middle-grade fantasy series from debut writer and FAB Prize-winner Janelle McCurdy. Continue reading at The Bookseller

[ The Bookseller | 2022-01-13 09:33:13 UTC ]
More news stories like this | News stories tagged with: #middle-grade debut #debut writer

Usborne triumphs in seven-way auction for middle-grade debut by Linton

Usborne has triumphed in a seven-way auction for a middle-grade story by debut author G M Linton celebrating family, friendship and being proud of who you are and your heritage. Continue reading at The Bookseller

[ The Bookseller | 2022-01-12 02:12:44 UTC ]
More news stories like this | News stories tagged with: #middle-grade debut #debut author

NPD BookScan: US 2021 Market Unit Volume Up 9 Percent

Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
More news stories like this | News stories tagged with: #adult fiction #print book

RBmedia Enters the German Audiobook Market

RBmedia has entered the German audiobook market using a two-step approach: forming RBmedia Verlag and acquiring German audiobook publisher ABOD to supply titles to the new unit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook