‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle

Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted to show quick and decisive action, and ended up using a sledgehammer to crack a nut," said one newspaper publisher exec. The post ‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-02-18 00:00:00 UTC ]
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DC Comics delays latest issue of 'Batman Inc.'

Comic book contains material deemed insensitive in light of Colorado shootings'The latest issue of a Batman comic series due to hit stores this week will be postponed in light of the shooting rampage at a Batman movie in Aurora, Colo., DC Entertainment said on Tuesday. Continue reading at Baltimore Sun

[ Baltimore Sun | 2012-07-25 00:00:00 UTC ]
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Headline to publish erotic ebook series

Headline has acquired contemporary erotic novel, Because You Are Mine by Beth Kery, and will... Continue reading at The Bookseller

[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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Travel publishing 'at crossroads'

Websites and apps by non-traditional publishers are most useful for travellers, according to an... Continue reading at The Bookseller

[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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Online Publishers to Promote Each Other’s Work, Strengthen Digital News

Four local online newsrooms have united to broaden New Orleans’ news options. The mission of the newly formed New Orleans Digital News Alliance is to connect independent digital news organizations for the benefit of our readers and to stren ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-24 00:00:00 UTC ]
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Headline to publish Texts From Dog

Headline has acquired a new humour title, Texts from Dog, billed as "the first ever Tumblr... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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Penguin declares Day its 'new erotic brand sensation'

Penguin has announced UK trade sales of 50,000 paperbacks of Sylvia Day's Bared to You,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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Senator Schumer sides with Apple and publishers in ebook price fixing case

A prominent Senate Democrat sided with Apple this week, and called on the Justice Department to drop its ebook lawsuit against the Cupertino, Calif. company. Sen. Charles Schumer (D-N.Y.) wrote in an opinion piece that appeared in the Wednesday edition of the Wall Street Journal that a victory... Continue reading at Betanews

[ Betanews | 2012-07-20 00:00:00 UTC ]
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Penguin buys into self-publishing

The parent company of Penguin Books, Pearson, has bought one of the biggest self-publishing companies, Author Solutions Inc (ASI). Continue reading at BBC News

[ BBC News | 2012-07-20 00:00:00 UTC ]
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Self-publishing Goes Big Time

If it wasn’t clear before that self-publishing is transforming the book industry, Pearson’s $116 million acquisition of self-publishing vendor Author Solutions Inc. should wipe away any lingering uncertainty. The purchase of Author Solutions—which has 1,600 employees, has published 150,000... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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Media Decoder Blog: Penguin Acquires Self-Publishing Company

The publisher has bought a Bloomington, Ind.-based company called Author Solutions, which so far has attracted 150,000 authors releasing their own books. Continue reading at The New York Times

[ The New York Times | 2012-07-19 00:00:00 UTC ]
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Publishing stars at Design Museum

Publishing is getting a starring role at London’s Design Museum this week while its... Continue reading at The Bookseller

[ The Bookseller | 2012-07-16 00:00:00 UTC ]
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Parragon Hones Its Global Publishing Strategy

A global publishing approach can take many forms. For Parragon Publishing, which started in the late 1980s as a conduit to get books into U.K. supermarket chains, the key is tailoring content that can roll out across borders in one fell swoop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
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HarperCollins to publish Fifty Shades-inspired lovers' guide

HarperCollins is attempting to help readers live out their Fifty Shades of Grey-inspired... Continue reading at The Bookseller

[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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Guardian Books to publish Secret Footballer

Guardian Books is to publish a title by the newspaper's columnist The Secret Footballer.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Three self-published titles on Polari longlist

Six titles from indie publishers plus three from self-published writers, have been longlisted for... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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S&S snaps up self-published McGuire

Simon & Schuster has snapped up a two-book deal from self-published author Jamie McGuire in a... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Publishers 'missing out' on school ebook sales

Publishers are "missing out" on ebook sales to schools because of the lack of a... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Hodder-Williams publishing director at Lion Hudson

Andrew Hodder-Williams has been appointed to the role of publishing director at Lion Hudson.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-11 00:00:00 UTC ]
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Bill Tompkins to Head Black Publishers Association

WASHINGTON (NNPA) – Highly-respected media and entertainment executive William G. Tompkins, Jr. has been named president and chief executive officer of the National Newspaper Publishers Association, a federation of more than 200 Black-owned ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-11 00:00:00 UTC ]
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Publishers still launching print magazines

Despite a troubled print advertising market, publishers still believe in the power of glossy paper and ink: They launched 114 magazines in the first half of 2012. That puts the year roughly on par with 2011, when 111 new titles appeared during the same period, according to online database... Continue reading at Crains New York

[ Crains New York | 2012-07-09 00:00:00 UTC ]
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