‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle

Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted to show quick and decisive action, and ended up using a sledgehammer to crack a nut," said one newspaper publisher exec. The post ‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-02-18 00:00:00 UTC ]
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[ Crains New York | 2012-07-09 00:00:00 UTC ]
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[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
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[ The Bookseller | 2012-07-05 00:00:00 UTC ]
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[ The Atlantic | 2012-07-03 00:00:00 UTC ]
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[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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News Corp. board backs splitting company's entertainment and publishing businesses

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[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
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[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
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[ The Bookseller | 2012-06-26 00:00:00 UTC ]
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[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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[ The New York Times | 2012-06-18 00:00:00 UTC ]
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[ The Bookseller | 2012-06-15 00:00:00 UTC ]
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[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
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