Silda Wall Spitzer Tells Us Why She Launched a Publishing Brand

We talked to New York’s former First Lady about her newest project, New York Makers. The post Silda Wall Spitzer Tells Us Why She Launched a Publishing Brand appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-02-08 00:00:00 UTC ]

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Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday

[ Digiday | 2019-06-10 04:02:14 UTC ]
More news stories like this | News stories tagged with: #digiday research #publishers appeared #social platforms #brand awareness


Czech Newspaper Launches Crowdfunded Effort in Book Publishing

The Miami-based Czech news correspondent Jana Ciglerová is the author of the first book to be released in October by the newly established Edice N in Prague. The post Czech Newspaper Launches Crowdfunded Effort in Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-31 05:30:45 UTC ]
More news stories like this | News stories tagged with: #book publishing


Northern Lights launched to unite Scottish and Northern publishers

Bradford Literature Festival and Edinburgh Book Festival have joined forces to launch a new collaboration to unite publishers from Scotland and the North of England. Continue reading at The Bookseller

[ The Bookseller | 2019-05-27 18:45:49 UTC ]
More news stories like this | News stories tagged with: #joined forces


“Brand Power” Is Not a Myth for Magazine Publishers

Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
More news stories like this | News stories tagged with: #test kitchen #declining steadily


Mayo Clinic Launches Publishing Imprint

After working for decades with multiple publishers to publish health books for consumers, the Mayo Clinic in Rochester, Minn., is launching its own publishing imprint, Mayo Clinic Press. Its debut title will be released this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple publishers #publishing imprint #debut title


CILIP launches magazine to promote diversity in children’s publishing

CILIP, the library and information association, is going to promote diverse and inclusive children’s literature via a new magazine, Pen&inc. The first edition of Pen&inc launches today (2nd May) with information about 450 titles, submitted by publishers ranging from Egmont and Hachette... Continue reading at The Bookseller

[ The Bookseller | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #information association #lantana publishing #otter-barry books #inclusive children #hachette children #promote diversity #tiny owl


The Rundown: Brand licensing shows promise for few publishers

BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #publishers appeared #brand licensing


Former OUP publisher launches inclusive fiction development company

Jasmine Richards, formerly a publisher at Oxford University Press (OUP), has launched a fiction development company to create inclusive stories for children. Continue reading at The Bookseller

[ The Bookseller | 2019-04-11 00:00:00 UTC ]
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Independent Publishers Launch Indie Playlist Program

A consortium of independent publishers led by Seven Stories Press has launched Indie Playlist, a program that provides discounts and cash rewards for independent booksellers who order from a rotating list of titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stories press #independent booksellers


‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers

Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-01 00:00:00 UTC ]
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Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand appeared #beast mode #news publisher #revenue streams #loyal audience


A M Heath launches Conduit collective for women in publishing

A new group for women in publishing, Conduit, has been launched by A M Heath, with the first meeting scheduled for April. Continue reading at The Bookseller

[ The Bookseller | 2019-03-21 00:00:00 UTC ]
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Viz Launches Imprint to Publish Original Manga-Inspired Graphic Novels

Viz Media announced plans to launch Viz Originals, a new imprint that will publish original graphic novels by artists inspired by manga and anime. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-16 00:00:00 UTC ]
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Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video briefing


YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post youtube


Facebook finally lets brands and publishers into Groups

Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age

[ Advertising Age | 2019-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core focus #shared interests #business products #real world


Bella Pearson launches Oxford-based children’s publisher

Bella Pearson, the former publishing director at David Fickling Books, is launching her own company in Oxford, focusing on middle-grade and YA fiction. Continue reading at The Bookseller

[ The Bookseller | 2019-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya fiction


Amazon Publishing Launches Amazon Crossing Kids

The new imprint will publish English-language translations of picture books from around the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books


Wattpad Launches Publishing Division

Wattpad Books will be headed by Ashleigh Gardner and its first list, to be released this fall, will feature six young adult titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-24 00:00:00 UTC ]
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CUP launches big programme of speedy, mid-length publishing, Cambridge Elements

Cambridge University Press has launched Cambridge Elements, a large-scale programme for research that sits outside the traditional formats of either book or journal article. Continue reading at The Bookseller

[ The Bookseller | 2019-01-16 00:00:00 UTC ]
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