Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear the two features. Here's what they told us: Instant Articles The program lets publishers post whole text stories and other multimedia content directly to the news feed while selling ads against them, though it threatens to siphon traffic from their proprietary websites. Is Facebook, with the initiative, being a friend to publishers or a foe? "Facebook Instant Articles is neither an ally nor a threat since the war is already over, and Facebook won," said Sean Cullen, evp product and technology at Fluent. "Publishers have no choice but to adopt Instant Articles in order to maintain their existing traffic levels and many will have no choice but to buy advertising from Facebook to grow." Yaniv Makover, CEO of content marketing vendor Keywee, said, "Facebook is a long-term gain for publishers that provide long-term value. However, publishers looking for a quick fix will be discouraged. Some publishers might think Facebook has overly onerous user-experience guidelines that favor quality content over content whose chief purpose is to go viral." There are, of course, other viable platforms for publishers to push their content including Twitter, Snapchat, Google AMP and Apple News,... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-13 00:00:00 UTC ]
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The election authority in Seattle says that Facebook has violated city finance laws. Regulations are in place that require the company to reveal who paid for campaign ads on the social network. The Seattle Ethics and Elections Commission is seeking information about advertising spending for city... Continue reading at Betanews
[ Betanews | 2018-02-06 00:00:00 UTC ]
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A remarkable tale of the importance of education by Tara Westover is destined for big things, predicts Caroline Sanderson. Continue reading at The Bookseller
[ The Bookseller | 2018-02-06 00:00:00 UTC ]
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Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
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Flipboard has begun a charm offensive, launching its first brand campaign as publishers are taking it more seriously as a referral traffic source. The post Flipboard cozies up to Facebook-weary publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-02 00:00:00 UTC ]
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The writings and adaptations of 'oustanding female writers whose work continues to be iconic and influential' is featured in the 'Book and Screen Week' program that runs parallel to London Book Fair in April. The post London Book Fair’s ‘Book and Screen Week’ Embraces Women’s Suffrage Centenary... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-01 00:00:00 UTC ]
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Facebook CEO Mark Zuckerberg says time spent on the platform took a hit as it implemented changes meant to improve the experience for users.On Tuesday, Facebook announced quarterly earnings, and the CEO said in a statement that already people have been using the social network less because of... Continue reading at Advertising Age
[ Advertising Age | 2018-02-01 00:00:00 UTC ]
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These are the Facebook execs using Twitter to promote the social network and attack its critics. The post The Facebook execs who turn to Twitter for publisher charm offensive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-01 00:00:00 UTC ]
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Execs from ALM and Trusted Media Brands on the strategic, cultural, and organizational aspects of embracing the new reality. The post Pivot to Digital: How Two Legacy Publishers Are Embracing Their Futures appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-01 00:00:00 UTC ]
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Facebook has announced a new advertising policy which ban ads for cryptocurrencies such as Bitcoin. The ban also applies to ICOs because they are "frequently associated with misleading or deceptive promotional practices." The social network says that the new policy is a part of a drive to... Continue reading at Betanews
[ Betanews | 2018-01-31 00:00:00 UTC ]
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Push notifications have gotten more sophisticated as publishers try to build deeper direct connections with readers. The post Publishers eye push notifications in aftermath of Facebook news feed changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-31 00:00:00 UTC ]
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Helen Dunmore, who has won Costa Book of the Year, wrote her final poem two weeks before dying. Continue reading at BBC News
[ BBC News | 2018-01-31 00:00:00 UTC ]
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You may start seeing more posts from local publishers popping up in your News Feed. Facebook announced today that it will begin prioritizing local news, bumping it up higher in your feed if you follow a local publisher's Page or if a friend shares a... Continue reading at Engadget
[ Engadget | 2018-01-30 00:00:00 UTC ]
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In this special Digiday guide, Digiday editors and reporters walk you through what to expect in the post-Facebook era. The post Download: The publisher’s survival guide for the post-Facebook era appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-30 00:00:00 UTC ]
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Despite lingering uncertainties, systemic shifts over the past year offer a silver lining for magazine media. The post Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-29 00:00:00 UTC ]
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Facebook has published its privacy principles for the first time, ahead of the European Union's general data protection regulation (GDPR) which comes into force on May 25 -- although the company is pitching it as being part of Data Privacy Day. On top of this, the social network has also... Continue reading at Betanews
[ Betanews | 2018-01-29 00:00:00 UTC ]
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Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent immediately following the announcement. This change should not be taken lightly. While... Continue reading at AdWeek
[ AdWeek | 2018-01-27 00:00:00 UTC ]
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Now that Facebook is all but turning off publishers’ reach in the news feed, audience engagement pros feel vindication but also face new pressures. The post Facebook news feed changes shift publisher audience development priorities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-27 00:00:00 UTC ]
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A few years ago BuzzFeed Inc. posted a picture of a cocktail dress online and asked readers what colors they saw.The photo triggered a raging debate about colors and racked up millions of views for the online publisher. But one question gnawed at BuzzFeed's bosses: how the picture went viral in... Continue reading at Advertising Age
[ Advertising Age | 2018-01-26 00:00:00 UTC ]
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When Facebook announced it was rolling out a major overhaul to its News Feed earlier this month, it did so with the intention of prioritizing interactions between people over content from publishers. It was a notable shift in strategy for the company... Continue reading at Engadget
[ Engadget | 2018-01-25 00:00:00 UTC ]
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A survey used to determine which publishers to favour amounts to two brief questions. Continue reading at BBC World
[ BBC World | 2018-01-24 00:00:00 UTC ]
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