[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
News tagged with:
#significant increase
#digital channels
#digital traffic
Non-human cover stars are two-a-penny in the publishing industry. Just check out Miley with Bubba Sue on the new issue of Paper magazine. But, as many celebrities past and present show, you have to pick your companion with care…In the competitive world of magazine covers, you’re nobody unless... Continue reading at The Guardian
[ The Guardian | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#competitive world
#fun twist
Georg Reuchlein, who was named 2014 Publisher of the Year by Germany's 'BuchMarkt' magazine, talks digitization, discoverability and the German thriller he's publishing this season that he described as "a kind of Berlin 'Chinatown.'" Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#german thriller
Digital growth coming, B2B magazines could strike it big in new markets. The post 3 Things You Need To Know About PwC’s Magazine Media Outlook appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#b2b magazines
Meredith Corp. said Gayle Butler, who helped expand the magazine’s digital reach, would be replaced by Stephen Orr, the executive editor at Conde Nast Traveler. Continue reading at The New York Times
[ The New York Times | 2015-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#longtime editor
#meredith corp
Traditional media companies will continue to feel a financial squeeze over the next four years, as flat or declining revenues are expected at magazine and newspaper publishers even as they post gains in digital advertising and subscriptions, a new report shows.Consumer magazine revenue will be... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#declining revenues
#newspaper publishers
#digital advertising
#report shows
#media outlook
#ad sales
Travel quarterly to debut in September with 450,000 circ. The post Lonely Planet Has Plenty of Company with New Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lonely planet
Global newspaper circulation revenues are larger than newspaper advertising revenues for the first time this century, according to the annual World Press Trends survey released Monday by the World Association of Newspapers and News Publishers (WAN-IF ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#world association
At BookExpo America, China Publishers Magazine offered this special report on Chinese publishing, including key players and international opportunities. The post Special Report on Chinese Publishing from China Publishers Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#special report
#chinese publishing
#bookexpo america
#international opportunities
After nearly decade of digital transition, publishers are beginning to mark how far they've traveled. This year's IDPF Digital Book 2015 offered assessments from publishing startups such as Michael Bhaskar's Canelo Publishing and from publishing veterans like Richard Charkin, Bloomsbury... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital transition
#publishing startups
#michael bhaskar
#canelo publishing
#publishing veterans
#richard charkin
#ken michaels
Egmont Publishing UK has hired Emma Fogden as the new editorial director of the magazines division. She replaces Sam Robinson, who left the team last month. Fogden, who joins Egmont from content creation company Edenco, will report to Gillian Laskier, m.d. of the magazines division. Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
More news stories like this |
During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
United Airlines’ Rhapsody magazine features the likes of Joyce Carol Oates and Anthony Doerr. All you have to do to get a copy is pony up for a first-class ticketWould you like to read a new monthly luxury lifestyle and literary magazine, crammed with articles about theatre, art and fine dining,... Continue reading at The Guardian
[ The Guardian | 2015-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#travel companies
#literary writers
#companies provide
Time Inc. has renamed its book and bookazine publishing division, Time Home Entertainment, Inc., as Time Inc. Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-30 00:00:00 UTC ]
More news stories like this |
Publishers have figured out that audiences want different things from print and digital products, but the newsroom has lagged behind. The post Pitch Session: The Story Meeting Has Evolved appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital products
Sam Moulton talks about his switch to content marketing director—and why it makes sense. The post Outside Magazine’s Executive Editor Explains His Move to the Business Side appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business side
#makes sense
Marc Jaffe acknowledges that he had an unorthodox publishing career: “I’ve always had one foot in publishing, and one foot in the media/tech world.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#permanent home
The sale of books and magazines fell by about $3 million in 2014 compared to 2013 at Books-A-Million, the retailer disclosed in its recently filed 10-K report. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazines fell
#$3 million
The latest issue of the UK literary journal Litro Magazine, released at the London Book Fair, highlights the diversity and character of new Mexican writing. The post Litro Magazine Presents Diversity of New Mexican Writing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest issue
Powerful publishing personalities partied at HarperCollins' annual London Book Fair opening night party , exhibiting the influence the publisher still holds. The post HarperCollins Hosts Home House London Book Fair Opener appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
More news stories like this |
The New York Times has kept mum about a March 23 report in its pages that suggested that the Times, among other news organizations, was in talks with Facebook about hosting some of its journalism on the social media platform. "The Tim ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news organizations